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How AI can drive consumer experiences across the omnichannel

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

How AI can drive consumer experiences across the omnichannel

On this segment of digital icons, Mani Gopalaratnam, Chief technology officer at Resulticks elaborates on the cutting edge technology of the Omnichannel and how Resulticks has been able to effectively incorporate it into retail.

Mani Gopalaratnam

Chief technology officer at Resulticks

About Mani Gopalaratnam

Mani brings more than three decades of experience in the technology and innovation space, Mani’s strong entrepreneurial spirit positions him as a forward-thinking industry leader with a focus on delivering solutions for tomorrow’s problems to both enterprises and technologists. He has demonstrated his expertise in IoT, predictive modeling, and big data solutions across a broad spectrum of industries including manufacturing, logistics, banking, capital markets, insurance, real estate, utilities, and telecommunications. In his current role as Chief Technology Officer at Resulticks, he is instrumental in the design of the solution’s architecture, implementation approaches to the market, and application within client business environments.

About Resulticks

Resulticks is a real-time, big data-driven marketing cloud solution built from the ground up by experts in marketing, technology, and business strategy to deliver top-line growth. Outcomes-focused and enabled by the world’s first customer data blockchain, Resulticks equips brands to make a transformational leap to true omnichannel engagement. With its AI-powered, customer-centric approach and attribution at the segment-of-one level, Resulticks is changing how brands worldwide reach, acquire, and retain satisfied customers. https://www.resulticks.com/

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Building trust and privacy into data collaboration

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Building trust and privacy into data collaboration

In a world where privacy is being taken as seriously as ever, with stringent regulations restricting what companies can do with users’ data, what can the retailer do? Business predictions and decisions are best made based on data, but there is growing concern about usage and bridging consumer’s trust. This is a real problem, and in this episode of Digital Icons, Ronen Cohen, Head of Product Marketing and Strategy, Duality Technologies is looking to proffer adequate solutions. His lecture is bound to carefully navigate you through the best practices of leveraging data without undermining consumers’ trust.

Ronen Cohen

Head of Product Marketing and Strategy, Duality Technologies

About Ronen Cohen

Ronen is the Head of Product Marketing and Product Strategy at Duality, helping clients leverage privacy-preserving data science solutions. Prior to that, Ronen led product marketing at Dataminr, an AI platform for real-time event detection, across all private and public sector verticals. He also worked in the fintech and regtech spaces as a product marketer, consultant, and entrepreneur. www.dualitytech.com

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Press SHIFT and accelerate in Retail

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Press SHIFT and accelerate in Retail

The retail market is an ever-growing field and one of the most dynamic sectors of the business world. With ever-changing trends in communication and technology, retailers are getting pushed to multiple directions. In this episode of Digital Icons, we will discuss how to “Accelerate the SHIFT” in your retail business (SHIFT here standing for S- seamless, H-human centric, I-intelligent, F-future ready, T-trusted and safe) and maximize this untapped potential.

Deviprasad Rambhatla

Senior VP & Global head retail Distribution, and Transportation Wipro Ltd

About Deviprasad Rambhatla

Deviprasad Rambhatla goes by Devi, leads Wipro’s Retail, Distribution, and Transportation Business Unit globally. His responsibilities include strategy, business growth, customer satisfaction, employee satisfaction, and P&L management. Devi, a diehard Wiproite, sports enthusiast, public speaker, and above all, no stranger to the wonderful world of transportation and distribution. His career started at GE Transportation Systems, where he had in-depth experience in several US and Canadian railroads. In his role as the Global Head of HTTP, he spearheaded Wipro’s 25% CAGR growth in this vertical by bringing in segment-wise focus in Travel, Transportation, Hospitality, and Public Sector. Devi has been spearheading growth through blue ocean strategy, opening up white spaces, investing and co-innovating IP/Platforms, and putting the might of new-age Wipro to meet the changing needs of customers. He also expanded the repertoire of services from Wipro to include not just cost savings services, but that significantly help clients in bringing in newer revenue streams and enhancing customer experience. Devi holds a bachelor’s degree in computer science and systems engineering. He attended Wharton school of business, for his diploma in Client Engagement.

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How AI Is Bringing Scalability In Retail

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

How AI Is Bringing Scalability In Retail

Day by day, forward-thinking retail organizations brainstorm on ways of improving the shopping experience of customers. The idea of a frictionless store, where time and satisfaction are optimized, has been an important topic in the retail space in the last decade. Retail store owners must find a way to flow with this trend or run the risk of being left behind. This episode of digital icons promises to educate our audience on how artificial intelligence is redefining the future of retail and how to effectively key into this new trend. Join Fredrik Carlegren, Executive Director of Global Marketing, Toshiba Global commerce solutions, as he enlightens us on how retail stores can remain relevant in the market using artificial intelligence.

Fredrik Carlegre

Executive Director of Global Marketing, Toshiba Global commerce solutions

About Fredrik Carlegre

Fredrik Carlegren is a market-focused executive with a passion for retail and currently the Executive Director of Global Marketing at Toshiba Global Commerce Solutions. Day-to-day Fredrik brings an outside-in perspective to Toshiba’s retail business with a focus on outbound marketing initiatives supporting their global operations. A native of Sweden, Fredrik is a Pragmatic Marketing Certified professional with an MBA from Thunderbird School of Global Management.

About Toshiba Global Commerce Solutions

Toshiba Global Commerce Solutions is a global market share leader in retail store technology and retail’s first choice for integrated in-store solutions. Together with a global team of dedicated business partners, we achieve brilliant commerce by advancing the future of retail with innovative commerce solutions that enhance customer engagement, transform the in-store experience, and accelerate digital transformation. To learn more, visit toshibacommerce.com

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Navigating the Retail Revolution with SOTI

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Navigating the Retail Revolution with SOTI

In recent times, there has been a significant change in retail, as mobility has been earmarked to improve customer experience through mobility, hyper-connectivity and other tools. In this episode of Digital Icons, Shash Anand, Vice President of Product Strategy, SOTI discusses the state of mobility in retail. He bases his postulations on the findings from SOTI’s new report ”Bricks to Clicks”: Navigating the Retail Revolution.

Shash Anand

Vice President of Product Strategy, SOTI

About Shash Anand

As Vice President of Product Strategy at SOTI, Shash Anand oversees the company’s evolution from a single product centered around Mobile Device Management to an integrated platform that solves many of the challenges around enterprise mobility and IoT management. Shash holds a degree in Computer Engineering from the University of Toronto, and an MBA from the Rotman School of Management. After working for IBM as a Technical Support Engineer and Business Operations Manager, Shash joined SOTI to lead the company’s global expansion. Throughout his tenure with the company, Shash has worked across both technical and operational teams, overseeing key departments within the business. With diverse experience across the organization, including Professional Services & Support, Product Management, Product Marketing, Business Development & Sales, and Strategic Alliances, Shash has extensive expertise building global teams from start-up to scale-up success. Shash also sits on the Board of Directors as Chairman of MCIS Language Solutions, a non-profit organization whose mission is to remove language barriers and improve access to critical information and services through high-quality language solutions.

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MarkeetEx, an Omani e-commerce marketplace, raises $1 million in seed round

MarkeetEx
MarkeetEx

We have seen how the different e-commerce platforms around the world are getting funded and making it big in the market. Also, we have seen that various startups are being launched due to the growing e-commerce market. While the chances of getting success in e-commerce are still limited, they are much better than in retail where the chances for newcomers to grow are extremely limited. For this reason, we are seeing new e-commerce startups pop-up and here is one more example of the same.

Today, we are going to take you to the Middle East where Muscat-based startup, which is a city in Oman which is just a few hours drive from Dubai, has announced raising a seed round of funding of $1 million. This e-commerce platform is known as MarkeetEx and has already been operating in Oman from few years. Also, the funding is not recent but the company decided to announce it right now for some reason. As per MarkeetEx’s official announcement, the investors were from Oman and the United States who have been kept private.

As far as MarkeetEx is concerned, we should also know about how the platform works and what it offers extra to the people of Oman. So the first thing that we have learnt is that the platform offers a two-hour delivery service in Muscat which is the capital of Oman. Now, this is possible for them due to their own last-mile delivery fleet and also a “centrally located” warehouse. However, the company offers delivery to the rest of Oman within 2 to 3 business days which is close to what Amazon offers.

Note that Amazon is present in the UAE, including Oman too, but they have certain requirements. Amazon offers free delivery on orders above $54 whereas MarkeetEx offers free delivery on orders above $13 which is quite a difference.

E-commerce giant Amazon will not take part in MWC 2020 due to coronavirus concerns

Amazon
Amazon

We have already discussed how the Novel Coronavirus or Wuhan virus from China has turned into a severe epidemic and has killed lots of people in the province. There is another side to this epidemic as well which is the spread of it outside China. This means that we have to make sure enough precautions are taken so that the spread is curbed.

At the moment, it is noticed that most of the spread outside China of this virus is from Chinese people only. However, the e-commerce giant Amazon is not wanting to take any risks. And for this reason, they have announced to not take part in the Mobile World Congress 2020 which will be starting by end of February.

Now, we know that Amazon does not announce anything new as from previous year records at the MWC but it does have its booths for showcasing various products and innovations. That will not be seen this year and we believe that Amazon took the right decision because the safety of their employees, as well as other visitors, comes first.

Also, Amazon is not the only company to withdraw from MWC this year as LG, Ericsson and Nvidia have already announced their decision to skip this year’s tech show. As far as LG is concerned, the company reveals its next flagship every year at the MWC but since they are not taking part, we will not see a new phone from them until March.

Amazon’s statement regarding its withdrawal states the reason as “due to the outbreak and continued concerns about novel coronavirus,” which is quite understandable. Now, we know that MWC is taking place despite these concerns where hundreds of people will gather. But they have announced that additional medical personnel will be on-site to help the visitors, attendees and organizers.

UPS says its fleet in future for e-commerce deliveries would be driverless and electric

UPS Arrival electric trucks
UPS Arrival electric trucks

One of the biggest delivery companies in the US, UPS, has revealed what it plans for the future of its delivery service. We have heard earlier that most of the major delivery companies such as FedEx, UPS and others are focusing more on e-commerce deliveries. Also, we have seen how Amazon is trying to deliver their own packages and have revealed that half of their packages are being delivered by its in-house delivery service. However, we know that Amazon is not the only e-commerce company in the industry, although it holds a huge market share.

Thus, we are here to inform you that UPS sees a future in the e-commerce delivery industry where its fleet of delivery vehicles will be driveless as well as electric. This falls in line with Amazon who has already committed to replacing its delivery vehicles with custom electric vehicles which will be supplied by an electric car startup named Rivigo of which Jeff Bezos is also an investor.

Now, UPS is also backing an electric company for this driverless and electric trucks and has also announced that they will be buying “10,000 electric vehicles from U.K.-based startup Arrival and take a minority stake in the company”. Not only Arrival, UPS will also test minivans with Alphabet subsidiary Waymo in the Phoenix area over the next six months which will be self-driving.

Here is the statement from UPS regarding the same: “UPS continues to build an integrated fleet of electric vehicles, combined with innovative, large-scale fleet charging technology, As mega-trends like population growth, urban migration, and e-commerce continue to accelerate, we recognize the need to work with partners around the world to solve both road congestion and pollution challenges for our customers and the communities we serve”. Talking about Arrival, Hyundai and Kia Motors have also invested in the startup apart from UPS.

Investors reportedly moving away from e-commerce, focusing on retail stores

Advanced retail stores
Advanced retail stores

We have seen all kinds of reports which will tell you that the e-commerce industry is booming and it will also make you believe that the retail sector is dying. However, that is not the case if this new report is to be believed. Yes, a new report from CB Insights claims that investors are actually moving away from betting their money on the e-commerce industry. And guess what, they are actually betting their million dollars on the retail sector which everyone thought was dying.

According to this report and they also have numbers to back the claim, the investments in the retail sector increased year-over-year in 2019 whereas investments in e-commerce declined YoY in 2019. If we look at the numbers, there was an increase of $1.4B from 2018 to 2019 in terms of investments specifically in the in-store retail technology stores. However, the same investment decreased from $66B to $45B last year in overall retail tech.

The most interesting part here is that the overall retail includes e-commerce which are businesses that rely on online shopping and they contribute maximum in the decline towards overall retail investment. Now, we have always thought that the future of retail will be e-commerce stores but this report tells you something else.

We need to understand why this is the case and why everyone is investing in retail once again. For this, we need to note that investors have now realized that even if e-commerce is the future of the industry but you still need to have retail stores for the same.

Therefore, the long-term investment should still be on retail stores of those e-commerce stores such as Amazon Go and others. That being said, investors still believe that retail stores will advance and more technology such as cashier-less checkouts and other technologies will be added to it.

Chinese e-commerce giant Alibaba launches website for coronavirus medical supplies

Alibaba medical supplies store
Alibaba medical supplies store

You must have heard about the deadly coronavirus that has emerged out of China by now. Well, the virus has impacted businesses around the world but it is so dangerous that people are also losing lives due to it. One reason is that the virus’ medicines have not been found yet meaning that there is no hope for people infected by it. Now, we know that the Chinese government is in dire need right now and one of its e-commerce giants is doing what it can to help the people of China in times of need.

We are talking right now about the Chinese e-commerce giant named Alibaba and the company has just set up a new website which is dedicated to rescuing people affected from coronavirus as per a report from Times of Israel. This new website is a store for supplying coronavirus medical supplies to people in China. The store also tells Wuhan and China to stay strong since Wuhan is the place from where this virus has emerged.

Now, we know that people have been supplying medical masks from all over the world to China and the e-commerce store by Alibaba also urges people to donate or even supply medical mask to China for the people in need. Alibaba says that its “business-to-business website aims to create a direct connection between suppliers of medical equipment and teams of doctors on the ground battling the infectious disease”.

Also, Alibaba had revealed last month that they have set aside a fund of “$140 million to buy essential medical equipment from around the world”. With this new website, Alibaba will announce what medical equipment is required by them so that worldwide suppliers can provide them to China and fulfil the needs of its citizens. As per one listing, Alibaba’s website requires 10 million respirator masks for “general public” and “medical staff” and suppliers can send their quotes and get details directly too.

E-commerce platform for on-demand merchandise, Moteefe, announces $5M Series A funding

Moteefe stores
Moteefe stores

You must have heard that e-commerce stores are everywhere but they are owned by companies such as Amazon and Walmart as well as others. However, if you are someone who needs to open your own e-commerce store then you need a lot of funding as well as the idea to make it succeed.

Also, the first question that will be asked to you while going for funding is what makes you different from already-established e-commerce companies. There is also a new trend of people selling their own products on different stores which are somewhat customized.

These are known as brand merchandize or “merch” in general terms and we know that people have been willing to buy these products in numbers. One of the main reasons being that people want to have something that their favourite creators are wearing as well as some like to support their creators since the profits for these products will go to them.

Therefore, one of the biggest platforms where you can have your own customized merchandise has just announced a new round of funding which is a Series A round of $5 million. The platform we are talking about is Moteefe.

The reason why people prefer Moteefe over others is that it provides an “end-to-end” technology solution while also giving you white-labelled Moteefe site or you can also create your own store using your own domain and control various aspects of your store. Now, you can say that this is very similar to what Shopify already does.

However, Moteefe is different in the way that you just have to upload the design and everything else will be handled by the company in terms of printing, payments, customer service while they take their commission from the sales. The company says that “This enables us to deliver 10,000s of products on a daily basis anywhere in the world with 1-2-day turnaround time.”

A startup named Deliverr raises $40 million funding for ultra-fast eCommerce delivery

Deliverr
Deliverr

One of the main advantages that Amazon has right now in the e-commerce industry is its two-day delivery promise which has been unmatched by various competitors from a long time. The people who want their parcels faster than others have been ordering from Amazon because of the fact that their couriers will come in just 48 hours from the date of order despite the fact that they have ordered it from miles away. This is because Amazon has been working in the industry from years and has sorted all the logistics and warehouse dependencies and can do this two-day delivery with ease.

Also, Amazon has been offering a one-day delivery as well as same-day delivery too but the two-day delivery from Amazon is standard. Now, a startup named Deliverr has emerged which offers help to e-commerce companies, apart from Amazon too, to let them deliver their products with two-day assurance.

As per the official statement from Deliverr CEO, “What we enable a merchant to do is offer free two-day delivery anywhere they sell, whether it’s Walmart, eBay, even Amazon, because we integrate into Prime or their own website,” Now, the startup has announced that they have raised a $40 million Series C round of funding which will help them achieve their targets quicker.

The most interesting part about Deliverr, however, is that they don’t own a single delivery truck or warehouse but they still help companies ship and deliver faster. Now, they do this with the help of data and algorithms.

Basically, Deliverr uses the warehouses that are already established and use their free space to store products in that space and deliver from there so the product delivery gets much faster. Also, the shipping will be handled by the warehouse management system too so these products will also be delivered by the trucks that deliver the original warehouse packages.

Amazon might soon offer loans to merchants via Goldman Sachs

Amazon and Goldman Sachs
Amazon and Goldman Sachs

One thing that we have seen in the e-commerce industry is that the cash flow involved in this business is the most important factor. The cash flow involved in an e-commerce business is involved in every step of the way. For example, we have the very basics of e-commerce which are the products and for that, you need to have an investment. Apart from that, there are logistics cost involved in this business. For all this, we need to have a minimum investment and people take credit for running their e-commerce business.

To make things simpler, Amazon is reportedly in talks with one of the biggest banks in the US which is Goldman Sachs. As per the report from Cnet, Amazon is planning to offer loans for its merchants and this will be in co-operation with Goldman Sachs. Now, if this report is true than Goldman will have a second major signing in less than a year since Apple also released its Apple Card which is just like a normal credit card offered by Goldman Sachs but with tech support by Apple.

On Amazon’s platform, Goldman Sachs might offer small business loans for its merchants if these plans work out well. This means that if you are a merchant, you will no longer have to go to the bank for your loan approval and the process will get simplified for the Amazon merchants too.

While Amazon and Goldman Sachs have not revealed anything about their loan service, they say that lending is “part of the services, tools, programs and infrastructure we provide to our selling partners, mostly small and medium-sized businesses, who account for more than half of everything sold in Amazon’s stores.” Also, it is being said that the business loans will be provided on an existing platform from Goldman Sachs.

Why Manufacturers should foster direct relationships with customers

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Why Manufacturers should foster direct relationships with customers

Traditionally manufacturers don’t build relationships with their end customers. The entire gamut of customer relationships is left to the retailers or post-sales support. Manufacturers can reap unprecedented benefits by developing direct relationships with the customers. Direct relationships aid personalization and improve social selling amongst other effective tools of marketing. In this episode of Digital Icons, John Bruno, Vice President of Product Management, Elastic Path enlightens us on what it takes to build direct relationships with customers, the challenges to be faced and the best way to make the most of these relationships.

John Bruno

Vice President of Product Management, Elastic Path

About John Bruno

As Vice President of Product Management, John leads Elastic Path product teams to better understand customer behaviors, channel partner dynamics, analyst views, and the competitive landscape. John joined Elastic Path from his role as a senior analyst at Forrester, where he was responsible for the CPQ and B2B Commerce Waves. He has extensive experience working with Fortune 500 brands, retailers, and distributors to develop digital commerce strategies. Before Forrester, John served as a senior business analyst at Pegasystems and a consultant at Booz Allen Hamilton. He has spoken and written widely, with expertise featured in Wall Street Journal, Adweek, Forbes, Business Insider and more.

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Business intelligence & security through Cloud video surveillance for the retail sector

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Business intelligence & security through Cloud video surveillance for the retail sector

Do you know how can you leverage cloud video surveillance for gathering business intelligence?  In this episode of Digital Icons, we have Cody Flood, the Senior Director of Sales at Arcules, speak on everything we need to know about cloud video surveillance for the retail sector.

Cody Flood

The Senior Director of Sales,Arcules

About Cody Flood

Cody Flood is the Senior Director of Sales at Arcules. Cody Flood has over 10 years of sales and channel management experience in the security industry. In 2016 Cody was promoted from Director of Sales (East) at ISS to Vice President of North American Sales, where he is responsible for developing and driving audience-specific sales tactics and identifying critical areas for strategic growth.

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How unified commerce can transform the way you handle your retail strategy

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

How unified commerce can transform the way you handle your retail strategy

The retail industry has undergone so many evolutions, and it is poised to undergo more. The technology landscape is offering multiple components like AR/VR, 3D, smart inventory, e-commerce, CRM, mobility, IOT, AI, Machine learning etc. Will these things be solutions to the problems of the retail industry? The challenge is that many of these technologies still exist as silos. Will they be unified to make the life of retailers easy? Our next Digital Icons episode, we will be interviewing Jim Barnes. Jim is the CEO of the global firm, enVista, and he will be discussing the problems that commonly plague the retail industry.

Jim Barnes

CEO of the global firm, enVista

About Jim Barnes

Jim Barnes is CEO of global software solutions and consulting services firm, enVista. Jim is a leading expert in unified commerce and supply chain management who has spent the last 25 years deploying supply chain and enterprise solutions to help unify commerce and improve profitability for Fortune 500 brands and retail companies. His expertise includes all areas within the extended supply chain, including unified commerce, global supply chain network design, strategic facility design, international and domestic transportation management, labor management, organizational change management and supporting supply chain and execution technologies. In 2014, Barnes recognized a critical need for nearly all omni-channel retailers – the ability to more rapidly and cost-effectively deploy unified commerce solutions to optimize customer experience and engagement. Barnes was immediately moved to build from the ground up and launch a full suite of omni-channel solutions on a single platform and integration framework. Today, enVista’s unified commerce platform is recognized by leading analyst firms and currently being used by today’s top retailers to rapidly enhance customer engagement and unify commerce operations. He is a recognized industry thought leader, having presented at National Retail Federation’s Big Show, Operations Summit, ProMat, MODEX, PARCEL Forum, the Retail Industry Leaders Association Supply Chain Conference, and enVista’s annual client conference, FUEL.

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Customer Experience Analytics the future of Omni-Channel Marketing

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

Customer Experience Analytics the future of Omni-Channel Marketing

Every data has a story to tell. But the story comes to life only if you are asking the right question to the data. For years now, experts have lauded data analytics as to the future of retail. There is so much to gain from data analytics for brands and enterprises, as it improves productivity, customer experience, as well as product data management. In this episode of Digital Icons, we are talking to Arthur Bailey, Communications Director, Samsung Electronics, about Big Data Analytics and The Future of Retail.

Arthur Bailey

Communications Director, Samsung Electronics

About Arthur Bailey

Arthur Bailey is Director of Enterprise Communications for Samsung Electronics America. Bailey manages media and analysts engagements that emphasize Samsung’s success in delivering transformative technologies that enable businesses to do what they usually can’t.

About Samsung Electronics

www.samsung.com, Samsung inspires the world and shapes the future with transformative ideas and technologies.

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1 little thing that can make a big difference to your inventory accuracy

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

1 little thing that can make a big difference to your inventory accuracy

Retail store owners over the years have learned how to manage their inventory with methods such as periodic stock taking and item labeling. Technology, however, has taught us better ways of doing things, and inventory management is not left out. This episode of digital icons promises to give our audience insights to the benefits of automating an inventory system and allow the internet of things to do all the work. Join Ashley Burkle, Senior Manager Retail Solutions at Impinj, as she elucidates how effective the internet of things can be to your business.

Ashley Burkle

Senior Manager Retail Solutions at Impinj

About Ashley Burkle

Ashley Burkle is the senior manager of retail solutions at Impinj, a leading provider of RAIN RFID technologies that delivers digital life to the physical world through the Internet of Things. She works with retail partners and service companies to develop solutions to increase sales, improve efficiencies, and enhance shopper experiences around the world.

About Impinj

Impinj, Inc. (NASDAQ: PI) wirelessly connects billions of everyday items such as apparel, medical supplies, automobile parts, luggage and food to consumer and business applications such as inventory management, patient safety, asset tracking and item authentication. The Impinj platform uses RAIN RFID to deliver timely information about these items to the digital world, thereby enabling the Internet of Things. https://www.impinj.com/

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What is unified eCommerce and Why do you need it NOW!

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

What is unified eCommerce and Why do you need it NOW!

Is unified commerce another buzzword? What is it all about and why do you need it now? Unified commerce is making a grand entrance into the world of ecommerce, improving customer loyalty and the omnichannel experience. In this episode of Digital Icons, Rose Elliott, President, TrueCommerce, sheds light on all there is to know about unified commerce. He talks about the origin of unified #commerce, its advantages, the obstacles, as well the best ways to utilize it fully.

Ross Elliot

CEO, and Co-founder, Happy Returns

About Ross Elliot

Ross Elliott leads the operations, customer relations, and overall product strategy and development for TrueCommerce. Ross joined TrueCommerce in 2014 through the merger of HighJump and Accellos. Ross was a co-founder of Accellos. He brings extensive expertise in supply chain operations, commerce networks and software product strategy. Ross has launched a series of platform technologies and new products to meet the needs of customers and help drive growth. He has facilitated numerous acquisitions to broaden product portfolios in support of the corporate vision. Ross is the overall architect for the TrueCommerce Foundry technology platform which consolidates acquired technologies on a common, modern technology architecture. Prior to Accellos, Ross was the Vice President of Business Strategy for Infor Global Solutions. Ross worked with corporate marketing, sales and engineering to synthesize a strategy that provided value to the company and to its customers. Previously, Ross was the Vice President of Products and Strategy for NxTrend Technology. Ross was awarded 2013 Pro to Know by Supply & Demand Chain Executive

About TrueCommerce

TrueCommerce is a global provider of trading partner connectivity, integration, and unified commerce solutions. TrueCommerce is the most complete way to connect your business across the supply chain, integrating everything from EDI, to inventory management, to fulfillment, to digital storefronts and marketplaces, to your business system, and to whatever comes next. To stay ahead in today’s dynamic global market, companies need to be able to do business in a lot of different directions at once. But too often, doing so means too many solutions and too much assembly required. For decades TrueCommerce has helped businesses be more connected, more supported, and more prepared for what’s next. That’s why thousands of companies – ranging from startups to the global Fortune 100, across various industries – rely on us. TrueCommerce: Do business in every direction For more information, visit https://www.truecommerce.com.

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How the supply chain enables successful retail and e-commerce

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

How the supply chain enables successful retail and e-commerce

There are giant strides being made in supply chain management which is changing the face of retail and e-commerce. These strides are bringing changes in the way commerce is done, as well as delivery. The possibility of same-day / few hours delivery is growing in every sector, and it is changing the face of eCommerce. This episode of digital icons promises to educate our audience on the importance of having a supply chain that works efficiently. Join Deanna K Kaufman, Manager Solutions Retail and Ecommerce Vertical, FedEx Services as she educates us on how to achieve an optimized logistics system.

Deanna K Kaufman

Manager Solutions Retail and Ecommerce Vertical, FedEx Services

About Deanna K Kaufman

Deanna Kaufman is a managing consultant with FedEx, working with the company’s largest retail and digitally native brand customers to delight their shoppers using the power of supply chain and technology. Deanna is a member of FedEx’s E-Commerce Center of Excellence and represents FedEx at industry conferences. Deanna appeared at the National Retail Federation Big Show in New York City in January 2020 during two sessions, one focused on supply chain challenges in retail. A native of Hawaii, Deanna earned her bachelor’s degree from Northwestern University and her Senior Executive MBA from the University of Tennessee, Knoxville. Deanna currently resides in Clearwater, FL.

About FedEx Services

www.fedex.com Our solutions connect to people and possibilities. We deliver an average of 14 million packages a day in 220 countries and territories. Connecting people with goods, services, and ideas create opportunities and improves lives. At FedEx, we believe that a connected world is a better world, and that belief guides everything we do.

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ABOUT US

At eCommerce Next, we stand true to our name – informing you what’s next in the game. As the e-commerce domain continues to expand, this dynamic industry moves leaps-and-bounds in all directions. It can get disorienting to keep a track of the gazillion things that happen in the online market every day. This is where we step in. From the latest happenings to the upcoming trends, our eyes and ears stay fixated on the global e-commerce market. Our goal is not just limited to reporting the news, but also informing and educating our audience.

Contact us: info@ecommercenext.org

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