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CRM or Customer Relationship management is central to any business. Data usage, metrics, and customers’ behavior to prosper business and establish a mutual relationship

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Personalization as a tool in eCommerce helps retailers to improve customer loyalty They tend to know the customer better using this tool, allowing them

The Customer Data platform is one of the latest categories of software.  CDP software are focussing on giving a single dashboard of all customer

A Customer Data Platform (CDP) can help marketing, sales, and customer experience teams with limited technical skill-sets to work across data systems. In this

Personalizing customer experiences in an omnichannel world is becoming more efficient thanks to the rise in Customer Data Platforms. In this video, Meera Murthy,