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Investing in personalization is imperative for retailers

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Investing in personalization is imperative for retailers

Personalizing customer experiences in an omnichannel world is becoming more efficient thanks to the rise in Customer Data Platforms. In this video, Meera Murthy, the VP of Strategy at Evergage (a customer data and personalization platform), talks about why retailers are investing heavily in personalization and the shift from data-driven marketing to data-driven selling.

Meera Murthy

Vice President of Strategy

About Meera Murthy

Meera Murthy is vice president of strategy at Evergage, the leading personalization and customer data platform (CDP) provider. Combining her deep understanding of business challenges across retail, travel, technology and financial services companies, with her expertise in personalization, Meera drives game-changing strategies with measurable results for clients. Prior to Evergage, Meera spent 13 years focused on customer development and building client service organizations.

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Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on

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