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Interview with Paul Nicholson from A10 Networks

Team eCommerce Next interviewed Andrew Chan from AfterShip to get more insights into the security challenges e-commerce businesses face today, drawing on data from two recent surveys. Following is our interview with him:

Why is cybersecurity important for e-commerce?

In one sense, e-commerce businesses face cybersecurity challenges similar to many other types of companies, from the rise of the work-from-anywhere workforce to the rapid adoption of cloud infrastructure, to the faster pace of DevOps development, to sudden and sometimes unpredictable shifts in network traffic. All of these trends can open new vulnerabilities for hackers to exploit and make it more difficult to defend against attacks. With both IT and security talent in high demand, e-commerce companies can easily become overwhelmed at a time when speed and agility are critical. If they can’t keep up, they risk damaging disruptions to productivity, lost revenue, and customers who turn elsewhere.

What are the top-three security issues in e-commerce?

Reputational concerns are top-of-mind. A security breach can be highly embarrassing for any type of organization, but e-commerce businesses are especially vulnerable to customer confidence problems. While the difficulty of changing banks or healthcare providers can lead consumers to stay loyal even after an incident, it’s all too easy for an e-commerce customer to switch to the competition. Would you enter your payment card information into a website that you knew had been recently hacked just to make a routine purchase?

Website performance is also crucial. You can’t deliver a competitive customer experience if you’re wrestling with security or technology incidents.

Cloud security rounds out the top-three, but the benefits of the cloud come at the cost of security complications. Management complexity and cross-cloud security were seen as key operational challenges in multi-cloud IT. If e-commerce businesses can’t ensure that their security policies and configurations are consistent across every cloud they use, they can leave gaps for hackers to exploit. Similarly, a lack of centralized visibility can lead them to miss signs of a compromise or a lapse in compliance with standards like PCI DSS and GDPR.

What kinds of security threats do e-commerce businesses face?

In addition to the reputation-related threats I mentioned earlier, including hacking, defacement, fake sites, phishing, and user data theft, respondents named specific tactics like malicious code (42 percent), DDoS attacks (35 percent), and insider attacks (27 percent). Ransomware has been a large and growing problem for years—we all remember the X-Cart attack of late 2020. Earlier this year more than 500 e-commerce sites were infected with digital credit card skimmers to capture users’ personal and financial data.

DDoS attacks are a huge problem for many of our respondents. Also, e-commerce businesses have to watch for phishing attacks against employees, which can allow threats into their environment: SQL injection attacks to breach databases, and cross-site scripting (XSS) attacks to inject malicious code into your web pages, which can expose customers to malware and other threats, which illustrates the need for zero trust with e-commerce, using effective web application firewalls (WAFs) layered with load balancing and application delivery controller (ADC) infrastructure

What technologies are key for the security of e-commerce?

Given the size and urgency of the DDoS threat alone, respondents were planning to implement DDOS protection in the next three years. Encryption is also vital to secure online communications with customers, including payment information. The latest standard, TLS 1.3, was defined in 2018, but 20 percent of respondents were still working on the upgrade.

How does Zero Trust fit into e-commerce security?

There’s a reason Zero Trust has become a fixture on the cybersecurity agenda of every modern organization. With trends like work-from-anywhere, cloud infrastructure, and everything-as-a-service rendering the traditional hardened network perimeter obsolete, companies of all kinds need to ensure security at every level of their environment. No less, the White House has joined the call for Zero Trust, as seen in its executive order on improving the nation’s cybersecurity.

E-commerce businesses typically work with a whole ecosystem of suppliers, fulfillment partners, technology providers, financial services providers, staffing agencies, independent contractors, and other third parties, all of whom have a legitimate need for access to various data and services. Zero Trust provides a way to grant the right level of access to the right people, in the right way, while limiting the risk of a rogue or careless user from allowing a data breach, malware or DDoS attack, or other such incident, and a way to communicate the importance of this across the organization

To put it simply: cybersecurity threats are an inescapable fact of life for e-commerce businesses. To protect their customers and themselves, they need to weave security throughout their organization, from technologies like DDoS protection and ADC infrastructure to strategies such as Zero Trust. It’s a major undertaking, but it’s the cost of doing business in the modern world.

About Paul Nicholson

Paul Nicholson brings 25 years of experience working with Internet and security companies in the U.S. and U.K. In his current position, Nicholson is responsible for global product marketing, technical marketing, and analyst relations at San Jose, Calif.-based security, cloud and application services leader A10 Networks. Prior to A10 Networks, Nicholson held various technical and management positions at Intel, Pandesic (the Internet company from Intel and SAP), Secure Computing, and various security start-ups.

The Role of Analytics in E-Commerce

The world of electronic commerce is constantly changing. Here, businesses have to be mindful of current market dynamics and anticipate future changes before they begin their operations. They also have to ascertain they are incorporating solid strategies, and the most robust way to be clear is by using analytical tools.

Analytics benefit e-commerce businesses by helping them create an organized workflow for an enhanced profit margin. If a firm operates without such analytics, it essentially welcomes inefficiencies.

For example, email marketing is an essential part of any business. In a company, correspondence is mainly carried out via email, and it is crucial for business owners to track it officially. For this purpose, business owners can use outlook analytics tools to authenticate email addresses, analyze and improve the sale marketing messaging, and reach the target audience with the products they resonate the best with. In this article, we’ll further discuss the role of such tools and how they facilitate e-commerce.

1.     Customer Behavioral Analytics

Customer behavior analysis plays a significant role in letting businesses create a better and more personalized experience for each customer. Analysis of search patterns, customer interests, general affordability, frequency of orders, and offers and discount acceptance strengthens e-commerce businesses’ strategies. It does so by hinting at ways to optimize profitability so that business owners can initiate relevant campaigns and cut down customer bounce-off at all times during a prospect’s user journey.

Behavioral analysis also plays a role in combating fraud in real-time. With the number of e-commerce businesses increasing, threats of account takeover fraud, credit card fraud, and refund fraud hang over these businesses. Instances of e-commerce fraud in the retail market are pretty standard. Analyzing customer context in real-time such as identity, geolocation, and type of device, alerts companies of any suspicious activity so that they can safeguard themselves timely.

2.    Review or Rating Model

Reviews and ratings under a product are also based on analytics, such as quantifying general customer interest. This reliable model ensures that the business owners actively maintain their stock of products that are actively reviewed and rated five stars by the general public.

Good reviews reflect good quality products and a satisfactory user experience. They also reflect the trustworthiness of the store, which eventually attracts the public eye. Business owners then invest in social media ads so that the most searched or reviewed product appears on the target audience’s feed constantly. This is part of the marketing strategy and ensures that the market stays relevant.

3.    Shelf-Life and Patent Sales Growth Analysis

E-commerce businesses previously had difficulty recognizing the right product for storage and warehousing. However, in these contemporary times, analytics tools are used to analyze the serviceable life of the product, customer experience, as well as whether or not the firm is meeting its growth goals. With data on shelf-life, user experience, website traffic, and growth in patent sales, these business owners are able to make data-driven decisions when stocking quality products. Such choices may vary throughout the year depending on demand analysis and forecasting.


For a business to flourish, it has to combat any pits and bumps that may slow down its progress. In this competition, slow and steady can no longer win the race. Analytics tools are assisting e-commerce businesses to reach the top by providing numerical data for accuracy and analyzing statistics to suggest improvements required in their respective companies. Organizations that aren’t benefiting from them are likely to get outpaced by their competitors soon.

Payments fraud defense team puts it on the victims

payments fraud defense

As the digital age advances, people all over the world are becoming more aware. With the awareness among consumers, even scammers are becoming more intelligent. The payments fraud defense team thus finds it difficult to trace the fraudsters.

Fraudsters are adopting more creative methods in their scams. This huge digital shift has become a boon to their corrupted plans. Social engineering and push payment fraud are a few approaches that are saving banks from draining accounts.

The defense team against payment fraud focuses on alarming the audience. It clears that making the targets harder to achieve can become the key. The payments fraud defense team says that education and technology can become the weapon against these frauds.

The paradox here is that the technology that helps consumers derive benefits from these services is the same technology that invites trouble. Attackers get access to the data, and they can misuse it due to the technology.

In the case of synthetic IDs, scammers present themselves with the same piece of information that they gather from the web. Push Payments are another form of fraud that occurs when scammers succeed in proving themselves as legitimate firms. Thus the victims send them payments and suffer the losses.

There are multiple ways that scammers can put their plays. They can call and inform the users that their account needs a fix and ask for important credentials. They will thus access a victim’s device or computer and utilize their data for fraud.

In the age of this hyper-connectivity, social media, and extremely fast push payments, people easily fall prey to scams. Experts and the payments fraud defense team raise this concern time and again.

All the financial institutions and merchants have put their entire business on social media. This no doubt facilitates easy and accessible services. But at the same time, this puts them at risk of fraud.

One way of winning this battle is through active awareness. Since the digital space is way more profound than it seems, users and potential victims need to stay extra careful. Even the payments fraud defense team suggests this.

Non-payroll expenditures and B2B SaaS solutions

B2B SaaS solutions

B2B SaaS solutions play an important role in the market. Although they also depend on their finance teams to analyze the financial performance of different firms. They track their financial performance and thus provide key performance indicators (KPIs).

These financial reports help providers of B2B SaaS to make decisions. They can make the decision that will help companies grow. Although there are major challenges and obstacles in doing so, making the right decision is important.

Sometimes the analysis is not very clear. The lack of full visibility and active control of nonpayroll spending can put a big question mark on the data. Supplier invoices and employee expenses are important factors to consider.

In reality, 90% of surveys do not have this clarity. Either there is a lack of visibility or an absence of control of non-payroll spending until it occurs.

Non-payroll is an uncertain process. It deploys, tracks, and controls the company’s investment in increasing growth. B2B SaaS solutions are looking for one-stop solutions that can allow them to manage different types of non-payroll expenditures.

This will help the finance teams to work more efficiently. This will also make the process fast, more accurate, and facilitate management.

The concern still is that companies spend a huge chunk of time calculating non-payroll expenditures. The impact of this inefficient system is impacting the trajectory of growth.

The solution that even B2B SaaS solutions believe is an automated streamline system. A system that can automate the tracking of non-payroll spending. This will improve the financial performance by manifolds.

The non-payroll expenses include zombie, unauthorized, unwanted, duplicative, and unnecessary expenses. Studies reveal that firms and businesses can save approximately 11% of their total spending by managing non-payroll expenses.

B2B SaaS businesses will play an instrumental role. The firms that face data entry errors in managing non-payroll expenses will also get huge help. Data entry errors are predominant in small companies and firms.

A business will need to collaborate and work towards creating an automated system. This will bring ease to the process of tracking data even for B2B SaaS solutions.

Digital Economy jumped 1.2% in Q2

digital economy

The world is going through major transitions. From technical advancements to every other field, the changes are evident. Most of the drastic changes have come into place due to Covid. The pandemic brought unprecedented challenges. Thus, new solutions also came. The digital economy is one such solution.

In Northern Hemisphere, people are traveling comfortably for the first time after covid. A huge credit for this goes to the online availability of resources. People make use of online ticketing and other facilities to seek convenience.

People are finally traveling and enjoying the experience due to the growing digital economy. 178 million consumers across 11 countries buy travel tickets online. This data is only for the summer of 2022. There are also 635 million wound-up transactions online.

People prefer online shopping. Be it rental items, lodging, groceries, concert, or tickets. The world has come online. This service has not made things easier for the public but is boosting the economy as well.

This extensive online commerce is driving the digital economy to new heights. The changes happening today will make a long-term impact. Brazil witnessed one such example. . In Brazil, the first in-person carnival after the pandemic brought huge numbers.

This attracts travelers as well. The carnival became the point of attraction for many tourists. This not only makes the economy grow but is a healthy practice for people as well.

Another boost in the digital economy was because of the unification of digital wallets. The channels are today omnipresent. This makes it easier for customers to make payments worldwide.

The boost in the digital economy is due to other reasons beyond these. But the increase in engagement of consumers in the digital platform is making things easier. People can now freely move, and digital payments cater to their needs.

In the coming years, this engagement is to improve. And this improvement will boost the economy manifolds.

AI in Retail Summit, London 2021

For marketing professionals, The AI Retail Summit has great significance. This annual retail event will take place in London to gather visitors who come to indulge in talks to improve the future of retail. This global content-led event is bent upon facilitating learning, connecting, and debating of the high-profile participants so that it can help the upcoming days better.

The AI Retail Summit makes way for the participants to explore the convergence of retail along with technology and experiences. It unites global, c-level executives from a variety of industries to create a debate on the use of AI in retail for the future of commerce.

It further facilitates discussions on the various retail events, including its diverse range of ecosystems. The AI Retail Summit also creates an opportunity for the young, ambitious brands and individuals who are changing the face of retail and legacy icons to pave a new path for the industry.

Renowned speakers like Olivier Nguyen Quoc from L’Oreal, Darragh Kelly from Google, Nevena Francetic from Shopify, Helio Pais from Trivago previously came together to join discussions and to guide the future of retail.


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Transit transactions finding a space in post pandemic world

transit transactions

The transportation industry is witnessing evolution over the tears. There are huge improvements in the communication channels as well. Transit transactions are again in the picture. The world is slowly recovering from the after-effects of the pandemic.

Transit transactions are now enabling tap-to-ride technology. The world is now extensively using this technology. The pandemic created a pitfall for the entire economy. But the advancements in the public domain promise hope.

Visa today saw 1 billion tap-to-pay transit transactions. Nick Mackie, Visa Global Head of Urban Mobility, comments on transit transactions. He clears that tap-to-pay and urban mobility have an intense connection. This also offers to return ridership driving and contactless uptake.

People are now returning to public transport. Although the pandemic took a toll on the communication and transportation industry, things are getting back to normal. The rebound of digital payments in the transport industry is far greater than the total number of travelers returning.

A greater part of it concerns the pandemic. Post-pandemic realities are very different. People now are traveling less. Their workweek is also reduced. With this, the number of employers choosing work-from-home is huge. This makes the number of daily travelers on public transport even less.

In such a scenario, people prefer transit transactions. New York and London public transport users find it easier to use digital payments. In this system, users pay only the best fare.

The decision remains with the traveling public. This is an extremely flexible way of getting customers on board. This transit transaction scheme goes well with the current working pattern of half of the population.

Although achieving this with the local population was difficult, most of the public is already using transit transactions.

There is still a lot of work in progress. A lot of technicalities are necessary for the tap-and-ride process. All this will happen with Municipal corporations’ budgets.

We all understand that a lot of time will be needed to process this. The tap-to-ride scheme and the transit transactions will take time to become a part of the everyday routine.

Misleading Q4 retail and other statistics

Q4 retail

Sometimes numbers and statistics can be misleading. Even after people try to dissect the basic logic, people fail. As the economic forecast for the Q4 retail approaches, things become confusing.

The former CEO of Saks Fifth Avenue and Mastercard’s senior advisor have a comment to make on it. He predicts that consumers are in good shape when shopping and buying things. This is quite surprising considering the economic statistics.

We all know that economic conditions are worsening. People are facing the burden of increasing fuel prices, increasing rents, and other day-to-day essentials. In such a depressing economic situation, this comment by the CEO is making rounds. And the reports of Q4 retail are even more misleading.

The higher interest rates are bothering people all over the world. The news says that the savings rate has come down significantly. Inflation is increasing and making an impact on the life of middle-income families. Although the situation is grim, the statistics are not showing the results.

The statistics are not accommodating the reality of today’s situation. One more aspect of making a good number calculation is comparison. Data scientists usually first compare the data and then analyze it. This not only provides a better understanding but is also easy.

Even experts comment that the Sept. 13 report from the U.S Bureau of Labor Statistics is deceiving. The report talks about a decrease in inflation rates. As the inflation rates drop from 9.1% to 8.3% in two consecutive months.

Now, this is a very superficial statistic. Sadove talks about the difficulty of predicting Q4 retail and 2023 economic graphs.

The times are very challenging for the entire world. The economy is at an all-time low. The global supply chains are inconsistent. All sectors of the economy are suffering. Statistics show that the sales at departmental stores have gone up and are 13%. This information is under a shield, though.

Presently the market is trying to recover from the post-pandemic loss. However, people have cut down on all the extra utilities. People cannot compromise on groceries. Hence that sees a ray of shine even if the graph is low as compared to the statistics before two years.

Digital disbursements taking over the market space

digital disbursements

Industries and related markets are evolving every day. Automobiles are one such sector that needs a revolution. Digital disbursements are taking over market space. Auto companies and dealers are now planning to expand their customer interaction.

They do understand that traditional methods of the market will not be very beneficial. Digital platforms already account for 72% of automotive customer interactions. These statistics will grow in the coming future.

Many consumers also have a soft corner for rewards and offers. So companies plan to expand their rewards structure. These rewards are generally in digital form. This makes digital disbursements an important part of the end-to-end vehicle buying experience.

Digital disbursements is a new payment system. This method allows users to send funds person to person, person to business, etc. The biggest factor is that this payment method will not demand many credentials.

For more than half the consumers, digital disbursements are becoming an important part of buying automotive products. One more reason is the shutdown due to the pandemic. A survey reports that 14% of consumers prefer end-to-end online payments due to either comfort or restrictions due to Covid.

Today, even Tesla gives incentives. Though the feature is only available in China, this is a big move for the brand. The company plans to invest $6000 per vehicle in digital disbursements.

Customers have time and again expressed their glee and comfort with embedded payments. Embedded payments are more efficient and cost-effective. Embedded payments improve the digital disbursement process from end to end.

Younger consumers are happier with embedded payments and digital disbursements. Hence this satisfaction is fueling the truly end-to-end digital car buying process.

The online system is also more reliable to the customers. Consumers can research and choose vehicles. They also build up an expectation with the kind of interaction they want with the brands.

To build a reputation in the market, brands are offering rewards and incentive programs. Eventually, digital disbursements will build a customer base, and companies will know it.

The new Bike rental program by Peloton

rental program

Companies are expanding their horizons to narrow the gap between consumers’ needs and products. In one such attempt, Peloton is expanding its bike rental program nationally.

The company announced on Tuesday. The company makes several revelations one after the other in a statement. It informs about leadership changes. The company talks about the departure of the executive chairman and former CEO. Hisao Kushi, the Co-founder and Chief Legal Officer will also be leaving the company.

In the same queue, the company informs us about the rental program expansion. Peloton’s physical stores in Texas, Florida, Minnesota, and Colorado are already testing the viability of the project.

Customers can rent an original Peloton Bike for $89 a month. This offer also contains a membership. There is a $150 setup fee. However, they can also opt for the Bike for $119 monthly.

The company, apart from the rental program, also sells certified pre-owned bikes. Earlier, the company announced That Peloton would sell products on Amazon. This move is attracting new users and also increasing the subscriber base.

Barry McCarthy is now the new CEO of the company. These transformational changes are happening in his leadership. The rental program is already receiving a huge response in the market.

The company now aims to engineer a great user experience. The company informs that it receives a small profit from hardware products. The company sees profit in the other vertices. The subscription program and rental programs are profitable for the company.

With a good product review, the company aims to build good brand value. Share of Peloton closes down around 10% amid a broader market. The company now expects better.

Peloton informs that the base-level bike subscription will cost the customer just $89. It has room for a monthly subscription also. These policies seem consumer-inclusive. Hence the rental program might become a huge success.

Its customer base is already strong in some sites around the world. We expect a similar response from other parts. The rental program promises accessibility.

BNPL finds popularity among consumers


The payment system is an ever-evolving dynamic. With a varied number of payment methods around the corner, BNPL, i.e., Buy now, pay later, is under scrutiny these days. BNPL has two dimensions. First is the way the alternative payment method meets consumers’ needs. The second is how well this benefits the merchants themselves.

Experts believe that BNPL will find huge popularity in Europe, the Middle East, and Africa. The payment system can be a big relief to the younger generation. This is because younger consumers usually do not have access to traditional financial services products.

These days the market is mostly on online platforms. The biggest weakness of any online shopper is their convenience and comfort. They want convenient and smooth payment methods. So much so that the payment process becomes almost negligible.

BNPL fits all these needs of a shopper. It delivers online credit in real time. The application process is very easy and gets completed at the time of checkout. In this way, customers do not take the trouble of worrying about money.

This is the reason BNPL saw massive growth. Predictions say BNPL transactions will soar as high as $800 billion in just a decade. Availability is also a factor that facilitates growth.

BNPL proves to be a blessing for consumers who do not have credit cards. Consumers who do a lot of online shopping but do not have credit cards are leveraging. This system enables users to monitor their expenses and maintains a transparency level.

The best indicator of the growth of the BNPL payment method is repeat customers. The consumers are willing to offer repeat businesses to the merchant offering solutions.

The service is very close to credit cards. Although the regulations differ. Experts raise the concern of developing more security and regulations around the method.

A new trend among subscribers


The digital age is here. Post-pandemic, every consumer has also become a subscriber. Companies that were providing free services now give subscriptions for early access to the content or services. Although companies profit from this, subscribers have taken the other way out.

The pandemic brought a lot of changes in the way people function. From marketing strategy to a health concern, the way people think is different now. Today, 23% of US consumers have a retail product subscription.

Companies earn a lot of profit from these subscriptions. But after the inflation, users are trying to leverage benefits manifold. Users are using one subscription to run more than one account. This way, even one subscription benefits several people. This also helps in cost-cutting. Users divide the price among themselves, and thus the per person value decreases.

Subscribers also comment that it’s easy to overuse these subscriptions. They do not face any difficulties in doing so. And thus, they will do such things in the future as well.

While designing the product and relating subscriptions to it, the companies could not find this loophole. Due to this loophole, the retail subscription has gone down by 6.1%. Meanwhile, the share of consumers who pay for the retail product subscriptions they use dropped by 16%.

More than half of the subscribers think taking advantage of the subscription is easy. Hence they will attempt it in the future as well. Usually, family or friends bear the brunt of such subscriptions. Almost all age groups are comfortable with shared subscriptions.

Hence subscription exploitation is going to be very common among subscribers. Companies will have to either update their policies or think of something different to make a profit.

The companies cannot play it on the guilt factor of consumers. There is no guilt factor among subscribers. This cheating is more or less ethical for them.

Businesses plan to increase real-time payments

real-time payments

The payment system over the years is evolving and expanding. From the time when a business only accepted cash to using credit cards. Today businesses move towards embedded financial systems. We have come a long way. Today, the use of real-time payments has been reduced.

Real-time payment offers several advantages to business owners of all sizes. Large firms can take advantage of this even on a larger scale. Although all business firms agree on these advantages, they still do not prefer real-time payment on a large scale.

Large companies feel that technology offers higher competitive advantages over real-time payments. However, large firms do believe that real-time payment is important. This facilitates credibility in sending and receiving payments.

Large firms also plan to expand the implementation of real-time payments in the near future. But this can only be a small part of the payment method. The larger stake still belongs to technologically advanced payment methods.

But the pattern worth noticing is that real-time payment is still a part of the payment system. Especially for large firms. The most technologically advanced firms also retain the real-time payment method in some portion.

In a survey, people find that most companies use the technology for 19% of their outbound payments. They also use it for 18% of their inbound payments. Larger firms have a different story.

Firms with more than $1 billion in annual revenue have a different policy. They view real-time payments as more important than their smaller counterparts. Larger companies give more importance to real-time payments.

Nearly all companies plan to expand real-time payments implementation in the near future. Some companies are actively doing so.

Today the dynamics are completely different. Businesses with a mixed model of payment are considering increasing their real-time payment. They plan to do so in both inbound and outbound payments. It will be interesting to see how large companies incorporate a balance of both payment methods.

Recession takes a toll on US consumers

US consumers

Many economists predict a recession in the US. The unprecedented health crisis followed by a disrupted supply chain brings disruptions to the economy. The number of retail buyers is decreasing. In some cases, even if the number remains the same, the spending significantly decreases. Inflation is starting to take a heavy toll on US consumers spending.

A study finds that 70% of US consumers are reducing their spending on retail purchases to pay for the rising cost of basics such as groceries and gas. Even the cost of gasoline was very high. Although now, the cost of gasoline is slowly coming down.

Gasoline costs might decrease, but groceries and essentials remain expensive. The cost of feeding families is high. Nearly two-thirds of US consumers say they expect the cost of food to continue to rise into next year.

After the pandemic, people are obnoxiously concerned about health care. After a long gap, the workforce is returning to the workplace. Children are going to school. This has made people invest more in healthcare.

Bank of America reports that childcare spending has reached 2019 levels for 94% of their customers. With the rise in prices of essentials, prices of other things are also not stagnant. US consumers are seeing rising house rents, childcare services, etc.

To keep a balance among all the rising expenses, US consumers prefer to reduce their retail purchases. The purchasing power of US consumers shrank by 12% over the last two years.

The only business which sustains the financial crisis is groceries store. 78% of US consumers plan to eat more at home to save money. This ultimately leads to more grocery shopping.

With the serious situation in hand, the pay has also not increased. US consumers are sad about their insufficient salaries. The income remains constant or decreases, whereas the expenditure is constantly increasing. 79% of US consumers complain of a deteriorating financial condition.

All middle-income earning families are now distressed. They consider themselves poor for not being able to arrange basic amenities comfortably. The US recession will eventually affect the whole world. So this can be a warning to many.

Embedded payments and logistics, a step toward transparency


The pandemic has brought major changes in our lifestyles. From the transition from store shopping to online shopping. Taking online medical care to create an environmentally conscious society. The changes brought in banking and payment logistics are also huge.

Today the banks think of an integrated system of eCommerce firms and embedded payments. Although embedded payment is a new form, eCommerce firms are not hesitant to introduce these logistics in their business.

The world is undergoing turbulent times. Be it the war in Ukraine or the global supply chain disruptions. As a result, the market is already facing a tough time.

Another issue is shipping charges. With so many travel restrictions, the cost of shipping goes up. Traditionally, the buyer bears the cost of shipping. But with a shift in the market due to the pandemic, the companies gave huge discounts. However, the strategy helped them sustain themselves in the market. Today free shipping has become commonplace.

B2B sellers are taking cues from the consumer market. Amazon provides its customers with prime membership. It gives early and free delivery benefits. Businesses are even adopting consumer behavior to sustain in the market.

Embedded payments logistics aims to unite shippers, carriers, and brokers. So that all of them speak the same financial language. This will make the transportation experience seamless.

The bigger aim is to organize the transportation sector. The global market has affected the supply chains. As a result, supply chains and delivery payments bear the brunt. At some point, companies had to rethink reintroducing trade shows into B2B. But only 11% of brands plan exclusively in-person participation at trade shows. The reasons for this are numerous.

The simple and best solution will be to streamline payments and logistics. We can achieve this only by digital payment tools. This will replace the huge paperwork. Digitalization will also make the process transparent.

What makes a traditional payment to Online shift smooth

traditional payment

Banking is one of the fastest growing sectors. The new oracle added to banking is internet banking. Today almost everyone has shifted to the digital banking system. With the introduction of PhonePe, GooglePe, Paytm, Amazon Pay, etc., consumers have found all convenient options. At such a time, traditional payment methods are declining.

Consumers today prefer the fastest method of payment. The method should be fast, secure, and seamless. There are a huge number of companies offering the same services. Hence consumers can choose whatever suits them.

This keeps the companies always on their toes to perform better. Competition is very high in the digital banking industry. Every day, companies are introducing new features to make banking seamless for customers. With such luring advancements, customers switch options frequently.

P2P payment apps have become very popular over the years. For example, Bank of America recently reported that payment through the P2P payment app Zelle has increased by 26%.

The biggest problem in the digital banking sector is still fraud. Experts claim that there is a 41% increase in fraud attempts per year. From opening mule accounts online to double depositing checks. Scammers keep finding new ways.

When we take SMB owners into the picture, we realize they are in a more vulnerable state. These are businesses with limited resources. But they are equally prone to fraud. Moreover, since people no longer prefer traditional payment methods, the situation becomes even worse.

Customers have made a smooth switch from cash and checks to online banking. From traditional payment methods to P2P payment apps. The swift is huge. But their concern is the security of their data and their money.

Customers demand speed, seamlessness, and security for their digital payments. As a result, FinTechs and banks are even eager to provide this service to them. But the challenge still is the payment verification needed. Along with it, they want to ensure fraud prevention.

Future might belong to embedded finance

embedded finance

Financial Sector has seen the maximum amount of advancements in recent times. Gone are the days when people used to carry passbooks or withdraw cash only from banks. The digital age has massively changed the method of cash flow. Embedded finance is the new technology that’s finding direction today.

Everybody is turning to digital solutions. As a result, traditional, physical-based methods are obsolete today. For example, PYMNTS data shows that 78% of Americans currently prefer to bank digitally.

As much as people move towards digital banking, businesses also go digital. Businesses today are extensively using digital channels to make their payments. In such a scenario, Embedded finance is a new revolution.

Embedded Finance can help financial institutions meet their needs. They can manage both their business and consumers’ digital banking needs.

Consumers have diversified needs today. For example, a survey shows that 54% of people want investment, money management, and other apps to handle their financial objectives.

Although the consumer’s demands are increasing, FIs are not meeting these preferences. Most financial services customers have no satisfaction with the help received.

Digital payments are very convenient. But consumers face problems while completing them anyway. Embedded finance can provide consumers with the digital experiences they want.

Embedded finance can meet today’s digital payment needs. Embedded finance can help businesses. They can help them to support the growing demand of consumers and huge digital payments. Businesses that have already realized this are working towards accommodating this integrated system.

Due to the pandemic, there has been a huge shift to the digital era. Customers shifted overnight to digital payment methods. Businesses have found it difficult to manage the huge inflow. All consumers prefer having a digital wallet over cash.

Embedded finance can allow non-financial entities to integrate financial services. It can offer financial products through its platform. They can even manage the growing financial needs of a consumer.

eCommerce giant Pinduoduo launches its new shopping site

eCommerce giant

China’s eCommerce giant, Pinduoduo, launches its new shopping site Temu. The company has a huge market in china. Now it’s extending the facility in the U.S. market as well.

China has been facing a huge economic crunch since the onset of the pandemic. This new venture of Pinduoduo can uplift the Chinese economy. However, it can also become a big competition in the U.S. market.

Temu is Pinduoduo’s biggest overseas push. The website went online on Thursday. The website deals in clothing, jewelry, pet supplies, and home and garden.

Temu is a cross-border eCommerce website. So most products will naturally come from overseas, especially in China. Hence the eCommerce giant can take 7-15 days to delivery time.

The eCommerce giant’s new launch will be a big competition to U.S. eCommerce brand Amazon. Since both of them target the U.S market, the fight will be tight. While Amazon has already captured the U.S. market, Temu will have to search for an edge.

In the case of delivery time, Amazon already has an edge. With its same-day delivery, next-day delivery, and prime subscription schemes. Temu might get an edge in the purchasing price.

Temu, on an opening day, gave a discount of 20%. Other items on the website also appear cheap. Moreover, Temu also needs to build a reputation. Amazon already has a brand reputation, and it will be difficult to overshine there.

Temu has the advantage of having a local base. The eCommerce giant already has an existing relationship with low-cost manufacturers in China. These manufacturers have not expanded to the US. Hence they can win over through low pricing.

The giant eCommerce Company Pinduoduo has grown manifolds in its seven-year history. It’s become China’s biggest eCommerce firm. The company faces competition from Alibaba and

Alibaba has a bigger reach in the International market. For example, Alibaba has a considerable stake in Singapore-based Southeast Asian eCommerce site Lazada. It’s made many such investments in the region also.

Amazon is a barrier to the eCommerce giant’s growth. But Pinduoduo has a unique market strategy. The company focuses on lower-income consumers. It thus offers heavily discounted products. The company also plans on selling agricultural products to differentiate from its rivals.

The company is worth around $87 billion. And with its unique market strategy, this eCommerce giant will soon capture the bigger market.

Partnership of eCommerce companies and traditional stores to lift economy

eCommerce companies

The economic growth slowed down because of the continued shutdown of the manufacturing channel during Covid-19. China maintains strict covid protocols. The disrupted marketplace area in China has placed a worldwide impact. The international financial system is already at a wreck even point. In this scenario, only eCommerce businesses find a way out. eCommerce companies around the world saw a high during the pandemic. Because of movement restrictions, people went online shopping. The economy showed signs of recovery as the demand for online platforms increased.

Post-pandemic, online retailers continue to find the same traffic on their sites. eCommerce companies have captured the marketplace. Even the CEO of Lazada group focuses on building a cascaded production-supply network.

Dong highlights the flip side of increased online customers. eCommerce companies receive huge orders every day. All the customers need the delivery on time. Hence it becomes difficult for online retailers to cater to all the orders on time.

The CEO suggests that eCommerce companies join hands with offline stores. Then, he shifts the attention to building an integrated production-supply online-offline infrastructure. This may take a while but will boost the economy manifolds.

The Southeast Asian marketplace has joined hands with traditional retail players. This has eased the business process. First, eCommerce companies receive online orders. Later, traditional retail stores complete the orders due to their local presence.

In one such partnership, the Lazada group had a deal with the Masan group in Vietnam. Masan group had a lot of offline stores, grocery stores, etc. The former worked with them to deliver from their store to customers.

Lazada group has made many such investments. It is still open to such partnerships. For example, the CEO of the Lazada group proposed the offline stores to partner with them.

In due time, this online-offline infrastructure will become the future of businesses. However, the brick-and-mortar store will continue to function in close association with online retailers. Therefore, eCommerce companies around the globe need to adapt to it.

Tussle between Shopify and Amazon


Shopify is a Canadian commerce platform that gathered attention today. The commerce platform warns merchants against Amazon’s new service.

Shopify is a popular alternative for many online sellers. The company helps merchants build an online presence. In addition, the company has partnered with Deliverr to expand its business.

A few months back, Amazon launched the “Buy with Prime” option for its users. The service allows merchants to add the Prime logo to its website. Merchants can even offer Amazon’s speedy delivery options on their sites. The feature can attract reasonable traffic to the merchant’s website.

To avail service, users should be members of the company’s Prime loyalty club. Amazon made this announcement in April. At the time of launch, Shopify’s CEO applauded the service.

The “Buy with Prime” service competes directly with Shopify’s “Shop Pay” service. This can be another reason for the tussle. Shopify had developed its payment service. The “Shop Pay” service was to debut on platforms like Facebook and Google.

Amazon has a brand value. And so “buy with Prime” becomes a direct threat in the market. Thus, Shopify warns its customers against the retail giant’s new service.

Shopify reveals that the commerce company will not address any fraudulent orders made through the new service. It circulates a notice today. The company warns against potential customer data theft. Shopify also raises concerns about undue charges charged by the retail company.

Reports about an internal debate in the commerce company surface from time to time. Some believe Shopify’s CEO’s comment to be subsurface. The company was never happy with Amazon’s new service.

In response to these allegations, Amazon clarifies that the warnings are without substance. Amazon protects all buyers’ information. The retail company has high-security standards. Amazon uses the data only to improve services to customers and retailers.