Is unified commerce another buzzword? What is it all about and why do you need it now? Unified commerce is making a grand entrance into the world of ecommerce, improving customer loyalty and the omnichannel experience. In this episode of Digital Icons, Rose Elliott, President, TrueCommerce, sheds light on all there is to know about unified commerce. He talks about the origin of unified #commerce, its advantages, the obstacles, as well the best ways to utilize it fully.

Ross Elliot

CEO, and Co-founder, Happy Returns

Ross Elliott leads the operations, customer relations, and overall product strategy and development for TrueCommerce. Ross joined TrueCommerce in 2014 through the merger of HighJump and Accellos. Ross was a co-founder of Accellos. He brings extensive expertise in supply chain operations, commerce networks and software product strategy. Ross has launched a series of platform technologies and new products to meet the needs of customers and help drive growth. He has facilitated numerous acquisitions to broaden product portfolios in support of the corporate vision. Ross is the overall architect for the TrueCommerce Foundry technology platform which consolidates acquired technologies on a common, modern technology architecture. Prior to Accellos, Ross was the Vice President of Business Strategy for Infor Global Solutions. Ross worked with corporate marketing, sales and engineering to synthesize a strategy that provided value to the company and to its customers. Previously, Ross was the Vice President of Products and Strategy for NxTrend Technology. Ross was awarded 2013 Pro to Know by Supply & Demand Chain Executive

TrueCommerce is a global provider of trading partner connectivity, integration, and unified commerce solutions. TrueCommerce is the most complete way to connect your business across the supply chain, integrating everything from EDI, to inventory management, to fulfillment, to digital storefronts and marketplaces, to your business system, and to whatever comes next. To stay ahead in today’s dynamic global market, companies need to be able to do business in a lot of different directions at once. But too often, doing so means too many solutions and too much assembly required. For decades TrueCommerce has helped businesses be more connected, more supported, and more prepared for what’s next. That’s why thousands of companies – ranging from startups to the global Fortune 100, across various industries – rely on us. TrueCommerce: Do business in every direction For more information, visit https://www.truecommerce.com.