Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
Why Manufacturers should foster direct relationships with customers
Traditionally manufacturers don’t build relationships with their end customers. The entire gamut of customer relationships is left to the retailers or post-sales support. Manufacturers can reap unprecedented benefits by developing direct relationships with the customers. Direct relationships aid personalization and improve social selling amongst other effective tools of marketing. In this episode of Digital Icons, John Bruno, Vice President of Product Management, Elastic Path enlightens us on what it takes to build direct relationships with customers, the challenges to be faced and the best way to make the most of these relationships.
Vice President of Product Management, Elastic Path
About John Bruno
As Vice President of Product Management, John leads Elastic Path product teams to better understand customer behaviors, channel partner dynamics, analyst views, and the competitive landscape. John joined Elastic Path from his role as a senior analyst at Forrester, where he was responsible for the CPQ and B2B Commerce Waves. He has extensive experience working with Fortune 500 brands, retailers, and distributors to develop digital commerce strategies. Before Forrester, John served as a senior business analyst at Pegasystems and a consultant at Booz Allen Hamilton. He has spoken and written widely, with expertise featured in Wall Street Journal, Adweek, Forbes, Business Insider and more.