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Unified Commerce Vs Omnichannel Systems

Omnichannel vs Unified Commerce
Omnichannel vs Unified Commerce

One doesn’t need to be a genius to notice the fast-changing world of retail. Not so long ago, consumers had dedicated places where they could go and buy the product they needed.

But now, products can be bought and sold with a few touches of the finger on a screen. It has opened a new world of e-retailing.

There is always the option of visiting a brick and mortar store but customers are now increasingly opting to shop on their laptops, smartphones, kiosks placed at strategic locations, social media or through teleservices, mail order et al.

The marketers came up with Multi-channel retail to cater to the evolving buying pattern by having bricks and mortar stores, catalogue business, call centre which took buying orders and online retail with e-commerce.

The problem was that each of these channels acted as single units or independent silos that might or might not communicate with each other. In such a scenario, customers could find different prices at each of these channels which would leave the customers infuriated.

Omnichannel evolved when multichannel failed to provide answers to a plethora of issues regarding customer satisfaction, in-sync pricing at different channels, return policies, inventory optimization, supply chain management etc.

There was a latent need to find a way to bring these channels together in-sync. The end goal was to provide the customer with a seamless experience and Omnichannel did well to be effective in addressing some of the issues.

Whether a customer looked up a retailer and visited their online catalogue or they ordered via the retailer’s teleservice, the buy order should reflect and be acknowledged across their sales service channels.

Omnichannel provided the customers with the flexibility of either picking up the order after an in-store visit to check the order for defects or comfort etc or they could get it shipped directly to an address of their choice.

Even though Omnichannel did put a lot of pieces of the puzzle together, some business functions still operated as single silos with little communication with other channels like the call centre.

These functions often have complex interdependencies and require frequent manual intervention which eventually leads to inefficiency and higher costs.

As competition rises, reducing costs and improving customer experience has become a very pertinent issue for the retailers to stay operational and relevant so there is a reason why we are talking about unified commerce vs omnichannel systems right now.

Unified Commerce Vs Omnichannel Systems

Omnichannel vs Unified Commerce
Omnichannel vs Unified Commerce

According to a research report by Periscope, 78% of retailers know they are not delivering Omnichannel experiences fast enough and there is no one brand experience for the customers.

This is where Unified Commerce and its difference with omnichannel systems come into the picture.

What is Unified Commerce?

According to SoftwareAdvice, the IT research firm Gartner defines Unified commerce as:

“The practice of providing flexibility, continuity and consistency across digital and physical channels to deliver a superior customer experience. This consistency includes multiple phases of the customer’s buying journey, including when a customer is searching, browsing for, transacting, acquiring and consuming a product or service.”

Where Unified Commerce differs from Omnichannel systems is that instead of trying to connect the different functions of the business through an external system, retailers create one common platform that enables the different functions of the company.

The result: Customers get an identical brand story across different channels resulting in a seamless experience.

In that essence, Unified commerce is more of an architectural approach than an externally interconnected system approach that requires manual intervention to communicate.

It effectively identifies an order as one across different interaction touchpoints and seamlessly engages customers. Unified commerce is efficient because it overcomes the limitation posed by an Omnichannel system.

Unlike Omnichannel systems, Unified commerce abandons its focus on the integration of functions for expansion through its channels, but bundle up all the interaction touchpoints that impact a customer’s buying experience.

Unified commerce tends to laser focus on greater integration of otherwise independent business functions, including inventory, staff, systems and channels.

Why is Unified commerce important?

According to a 2015 study conducted by the National Retail Federation, Ecommerce Foundation and Ecommerce Europe with Demandware — in which they surveyed nearly 300 retail businesses in the United States along with European and Australian retail business and technology executives, 53% expected to upgrade to a unified commerce platform over the next couple of years.

To put things in perspective of how fast that notion is evolving – that number is up by approximately 50% from the year prior.

Gartner reports that by the end of 2020, 81% of marketers predict that the market would be competing solely based on customer experience, which means, without delivering in excellence in customer experiences, it would be difficult for the business to stick around for long.

A modern shopper will engage with a retailer based on reviews around seamless shopping experiences and it will soon become the qualifying bar for closing a purchase.

In 2020, the businesses are already aware that unified commerce experiences are the need of the hour because the blending of shopping experiences across multiple channels has become the norm.

Consumers are engaging with brands on their phones while they checkout a different retailer on their computer screen. They’re validating prices while comparing them and checking products with multiple vendors on Amazon and checking Instagram profiles of retailers dealing in similar products.

And right now we aren’t even taking into account the impact of augmented reality consumer apps and AI-enabled virtual personal assistants (i.e., Amazon Echo, Google Home) in customer interaction touchpoints.

The foundation stones of unified commerce must be laid now by the retailers to not only meet customers’ expectations but exceed them if they want to survive the evolving market scenario.

How will Unified commerce impact retail businesses?

Now that we have seen the importance of Unified business, let’s see how it can positively impact business growth.

1. Higher Sales Revenue: Now who doesn’t want higher sales and even higher revenue. Armed with a unified commerce strategy, retailers can now leverage the intuitive experience of the platform for new customer acquisition because it breaks down the buying and shopping process into enjoyable interaction touchpoints.

Whether customers want to visit the store for a pick-up or they want it delivered at their home or office address after an online purchase, it’s become smoother than ever with unified commerce. And so the organizations can leverage that data by enhancing their targetted marketing and promotional campaigns to boost sales.

2. Lower Manual Intervention Reduces Errors: Higher manual interventions increases the probability of human errors in an omnichannel experience which leads to higher costs because of systems that are not equipped to communicate with each other.

In Unified commerce, the technology is leveraged to connect the retailer’s ecosystem into a single source of information flow, which reduces manual intervention based errors and hence costs.

3. Predictive Analysis based Forecasting: With the most accurate data at their disposal, companies can make better predictions and forecast customer behaviour based on the pattern of their interactions at various touchpoints like social media.

4. Optimized Inventory: The integrated platform of unified commerce experience provides organizations visibility across functions and channels to make them aware of what they have – and don’t have – and how much they need in the inventory.

Unified commerce is all about an integrated ecosystem. The core idea of a Unified commerce experience is to design a centralized platform that can integrate every business function critical to a smooth experience and streamline touchpoints which is critical to happy customer interactions.

The Complete Guide to Omnichannel eCommerce Software

Omnichannel eCommerce Software
Omnichannel eCommerce Software

The traditional retail model, single-channel, as opposed to omnichannel e-commerce, utilises one sole channel of distribution. Although this method can be extremely cost-effective, limiting marketing investments, for example, there are some concerns over scalability and missing out on sales opportunities.

It is undeniable that we are living through a digital era of commerce and marketing, where neglecting eCommerce opportunities look more like an oversight than a purposeful business decision.

Thus, multi-channel retailing was born. As the name suggests, sellers venture out and utilise multiple sales streams that go beyond their online stores or offline brick-and-mortars, e.g. social media and online marketplaces.

Proponents see this strategy as a more flexible alternative to traditional retailing in that customers enjoy 24/7 access and greater choice and autonomy.

However, a common concern amongst retailers who employ multi-channel retailing is that they have not achieved a streamlined customer experience across each sales channel.

Those who move over to omnichannel eCommerce seek to improve their brand recognition, their customer satisfaction rates, and their overall credibility as a retailer.

During your research, you may have witnessed the terms ‘multi-channel’ and ‘omnichannel’ used interchangeably. It is very important to recognise the differences between the two, and they do exist.

  1. Integration

A major difference between the two is that omnichannel eCommerce retailers provide a more integrated, seamless and reliable customer experience across all sales channels.

It’s one thing to use as many platforms available to you as a seller, it’s another to create a stable, consistent brand identity across each of them. The term ‘quality over quantity’ comes to mind when discussing omnichannel retailing.

  1. Analytics

Most all omnichannel eCommerce software platforms offer a holistic analytic database. This means that your entire brand’s analytics are in one convenient place.

They allow you to analyse individual customer behaviours, such as the likelihood of them making a sale versus dropping out at the order phase.

This makes understanding and engaging with your customers more efficient and opens up the possibility of using targeted marketing strategies such as personalised offers and recommendations.

  1. Personalisation

Overall, the key difference between omnichannel and multichannel retailing is the level of personalisation that comes with the omnichannel method. Your customers should know that your brand is consistent, credible and cohesive.

This will ensure increased customer loyalty, the likelihood of referrals to friends and families, and repeat purchases. Omnichannel retailing is customer-focused, multi-channel retailing is channel-focused.

Top Omnichannel eCommerce Platforms

So, you’re deciding to go down the omnichannel eCommerce route, good choice! Now, where to begin? Let’s start by choosing the right platform to suit you.

  1. Magento Commerce

Magento Commerce
Magento Commerce

This is the king of omnichannel eCommerce solution platforms. This platform is designed with mid-level and enterprise e-commerce businesses in mind with B2B and B2C customer bases. Its membership plans start at $23,000 a year.

Key Features:

  • 4,600+ third-party extensions
  • Detailed inventory and multi-store management and optimisation
  • URL, HTML and CSS customisability
  • Optimal UX
  • Integrated SEO
  1. Shopify Plus

Shopify Plus
Shopify Plus

Shopify offers a fully SaaS-based solution to omnichannel eCommerce retailers and boasts an impressive clientele including; Kylie Cosmetics, NY Times, and Gymshark. Prices start at $2,000 a month.

Key Features:

  • Simple installation and fast download speeds
  • Integrated SEO
  • Shopify runs your site’s backend for you
  • Wide range of extensions
  • Maintenance and security overheads covered
  1. Big Commerce Enterprise

BigCommerce
BigCommerce

This one is for beginners. Big Commerce Enterprise is designed for those looking for an all-in-one solution for their business’s initial growth period. Prices start at $29.95 a month but plans can be a little bit complex. Cost depends on multiple factors including your yearly revenue.

Key Features:

  • Ready-made themes and templates for quick set up
  • No transaction fees
  • Faster software response times than the industry standard
  • Payment gateway integration
  • Ability to sell on Amazon, eBay, Pinterest and Facebook.
  • Integrated drop-shipping

Top Omnichannel eCommerce Software

  1. Contalog

Contalog
Contalog

Contalog offers a centralised, SaaS-based, all-in-one omnichannel eCommerce software solution. Using Contalog is a sure-fire way to simplify and unify your management tasks.

Inventory Management

  • Adjust stock levels for multiple products at a time
  • Real-time, centralised tracking of stock through cloud stock management software
  • Channelize your customer’s preference and replenish stock based on a consumer needs forecast

Order Management

  • Automated invoices, payments, shipping and refunds
  • Use Contalog’s B2B order management app to create special quotations for selling in bulk
  • Orders are centralised across all sales channels, meaning the backend is updated the moment they are placed
  • Customer-focused sales tracking software

Centralized Product Information Management

  • Bulk upload products with all relevant product information including barcodes
  • Unlimited, customisable product variants, each with different prices, discounts, etc.
  1. Radial

Radial
Radial

Voted one of the best omnichannel eCommerce software solutions of 2020 by The Software Report, Radial is one to try out!

Order Management 

  • SaaS distributed
  • Streamlined and automated dropship automation
  • Ship from store, in-store pickup and ship to store order fulfilment

Customer Care

  • Personalised customer engagement tools for cross-channel returns, minimal stock shortages and multiple delivery options
  • Freight solutions which ensure fast delivery times
  • B2C fulfilment

Payments-as-Service Solution

  • Comprehensive handling of payments, tax, duties and fees
  • Radial does not take a cut of your profits until the customer’s payment geos through
  1. NetSuite

NetSuite
NetSuite

NetSuite is an omnichannel eCommerce software which allows users to fully design the experience they want to offer to their customers across multiple channels and devices. NetSuite meets both B2C and B2B business needs.

Customer Service

  • Enjoy a single view of all customer interactions across all sales channels
  • Use the central communications hub to deliver intelligent digital marketing in a personalised way to increase customer loyalty and make sales

Order Management

  • Centralised order management system with a single view of all cross-channel inventory and stock
  • Real-time stock information sharing with your global supply and distribution chains

Scalability

  • Expand globally by running your business around the world from one sole eCommerce platform which supports multiple languages, currencies and tax rates
  • Create and manage multiple websites for your brand all from one convenient location
  • B2B and B2C
  1. Intershop

Intershop
Intershop

Intershop, a digital commerce pioneer, provides an omnichannel eCommerce software solution in 2020 for predominantly large-scale or enterprise-level businesses. This cloud-based service provides a seamless omnichannel eCommerce experience across multiple touchpoints.

Order Management

  • Allows you to give customers and staff an overview of available inventory across all sales channels, in real time.
  • Partial or full automation of orders, payment, billing and returns
  • Synaptic Commerce API for inventory synchronisation and for integrated order processing with suppliers, ERPs etc., as well as for a centralised collection of returns and orders from multiple channels.

Product Management

  • Import and export formats: XML, CSV, and API
  • Unlimited variants
  • Product syndication through search and allocation rules

Customer Satisfaction

  • Omnichannel continuity with unlimited touchpoints, custom layouts and templates, and promotions
  • Multiple promotion types available as well as a combination of promotions with customisable rules and set ups
  • Multiple international currencies per price list
  1. SAP Hybris

SAP Hybris
SAP Hybris

As with Intershop, SAP Hybris is tailor-made for enterprise-scale businesses which utilise many different sales channels. Omnichannel eCommerce software solutions such as SAP Hybris provide more targeted content to customers to boost both sales and brand loyalty

Omnichannel Marketing

  • SAP Customer Data Cloud allows you to grow your audience, build trust and maintain customer relationships based on preferences and consent settings.
  • SAP Marketing Cloud allows you to access insight from one convenient point, driving revenue and growth through personalised customer marketing.
  • Allows customer profile management which includes their preferences, consent data and real-time predictions and scoring.

Customer Experience

  • Combines merchandising and marketing into one to create a streamlined view of supply and demand
  • Solve customer issues in one interaction with service request management

Digital Supply Chain

  • Streamlined transport management to reduce costs and improve efficiency
  • Optimised and automated warehouse processes
  • Data-driven stock replenishment plans available

This article aimed to give readers a complete guide to omnichannel retailing. First, we looked at the differences between multichannel and omnichannel retailing, and remember, they exist!

Then we gave an overview of some of the best omnichannel eCommerce platforms on which to use your omnichannel eCommerce software, before looking at the omnichannel eCommerce software solutions themselves.

Whether you’re a start-up or an enterprise, omnichannel eCommerce retailing is quickly becoming the most popular option, of both sellers and customers. Congratulations on taking your first step towards revolutionising your business.

Bed Bath & Beyond opts for 20 % store closures in the next 2 years

Bed Bath & Beyond Inc. the American chain of domestic merchandise retail stores which operates in the United States, Canada, and Mexico plans to close  200 stores in the next two years as the coronavirus pandemic has redefined the retail industry.

Bed Bath & Beyond was founded in 1971. It is counted among the Fortune 500 and operates more than 950 of its namesake stores in the U.S. and Canada.

It however declined to say how many jobs will be eliminated when it shutters about one-fifth of locations. It will try to relocate employees in surrounding stores when possible, and more details will be released in October, CEO Mark Tritton said in an interview.

“We definitely will be reducing down our overall store profile and therefore our headcount,” Tritton said.

Between the store closures and other restructuring moves along the supply chain, the company stated that it will eventually save between $250 million and $350 million a year, excluding one-time costs.

The company, which has a total of 1,478 stores across its brands, said the 200 closures would be “mostly” Bed Bath & Beyond locations.

Like many of its other contemporaries, Bed Bath & Beyond has tried to scale down and simultaneously build up its online sales business, negotiate with landlords and shore up liquidity where it can.

In some cases Bed Bath & Beyond deferred rent payments for stores that went dark due to the pandemic shutdowns, Tritton said.

The impact of store closures showed a significant impact on its balance sheet. Net sales in the quarter that ended on May 30 fell 49%. During the closures, net sales from the company’s digital business rose 82%, accounting for about two-thirds of sales for the quarter, said the company, which also operates stores that include Buy Buy Baby and Christmas Tree Shops.

The majority of the Bed Bath & Beyond stores have now reopened and the company is having a hawk’s eye on regions where the virus may resurface. Tritton said he expects the full fleet to be open by next week. The digital business has remained strong even with the stores making a comeback post the COVID lockdown.

Tritton said“We’re really moving out of that phase and really moving into true life as we knew it with our stores open. We are strong in terms of our liquidity and we can now resume normal business in terms of our rent situation.”

During social distancing, consumers continue to turn to the retailer to help them spruce up their homes, Tritton said, purchasing nesting items like blenders and new bedding.

Next in line is the company’s back-to-college strategy, which has the challenge of people divided on opening up of schools. While it’s still in the early stages, Tritton said the company is seeing positive results. For example, by checking Pinterest, the company can see that consumers are thinking about setting up their dream dorm rooms.

Tritton said, “The back-to-college moment, while it’s starting a little later than prior years, it’s much stronger in terms of the customer response. We have higher customer engagement, higher purchases, higher conversions digitally and in stores, it’s off to a great start.”

To avoid counterfeiting, Amazon to start listing of Marketplace sellers

Amazon
Amazon

Amazon plans to start soon a public listing of the names and addresses of US-based third-party sellers on its Marketplace platform as a measure to fight counterfeiters, as per reports from Business Insider.

The change was announced in a note sent to sellers on Wednesday, and the change goes into effect from  September 1st.

“These features help customers learn more about the businesses of a seller and the products that they are selling,” the note says, as per a copy of the note obtained by Business Insider.

It further went on to state “We are making this change to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.” This change in policy will make it tougher to stay an anonymous seller on Marketplace, and will further create transparency as customers will know exactly which person or entity they’re buying from and where they are located.

“Over the years, we have developed many ways for sellers to share more about their business, including through features like the seller profile pages, ‘Store’ pages for brand owners, and Handmade ‘Maker Profile’ pages,” a company spokesperson says. “These features help customers learn more about sellers’ businesses and their products. Beginning September 1, we will also display sellers’ business name and address on their Amazon.com seller profile page to ensure there is a consistent baseline of seller information to help customers make informed shopping decisions.” was a statement given to The Verge,  as Amazon confirmed the change in policy.

Business Insider commented that the impetus for providing more transparency around e-commerce transactions was influenced from a January based counterfeiting report from the Department of Homeland Security

“To increase transparency on this issue, platforms should significantly improve their pre-sale identification of third-party sellers so that buyers can make informed decisions, potentially factoring in the likelihood of being sold a counterfeit or IPR infringing merchandise,” the report read.

Amazon has in the past encountered counterfeiting in the  Marketplace, which is now responsible for more than half of all of the company’s e-commerce sales. The company has tried a number of tactics over the years, including monitoring suspicious listings and sellers using various automated software and taking action against sellers of items that are prone to price gouging  and other forms of fraud, which include  face masks and hand sanitizer, during the ongoing coronavirus pandemic

The company has also had a strategic understanding with big  sellers, like Apple and Nike (which ended its deal last year), to create dedicated storefronts for brands on its platform, although deals like those have had the adverse effect of  delisting of some genuine third party sellers,

Last month, Amazon went to the extent to launch a Counterfeit Crimes Unit made up of “former federal prosecutors, experienced investigators, and data analysts” to “go on the offensive” against counterfeiters.

Amazon said it spent $500 million last year to fight fraud, abuse, and counterfeit products, and that it took down 2.5 million potential bad actor accounts shut down 6 billion suspicious listings.

Amazon’s aggressive enforcement in this matter also adheres to the fact that it has had a  rocky relationship with the Trump administration, which stems in part from the ongoing feud between Amazon CEO Jeff Bezos and President Trump over the Bezos’ ownership of The Washington Post.

In April, the Office of the US Trade Representative placed five of Amazon’s international websites on the annual ” Notorious Markets” list, in effect labeling Amazon’s international businesses as hot spots for sales of counterfeits. Amazon responded by stating that it was a victim of Trump’s vendetta.

Nonetheless, Amazon has taken active steps in recent months to show that it is seriously taking the issue of counterfeiting.

Online shopping complaints surged during the pandemic: FTC Data reports

As per reports, the  Federal Trade Commission recorded a number of problems related to online shopping since the beginning of the coronavirus pandemic.

Its latest Consumer Protection Data focuses on showing that in April and May, the FTC received more than 34,000 complaints from consumers related to online shopping with more than 18,000 of those complaints related to items that were ordered but never delivered, a news release stated.

Online shopping complaints to the FTC have been on the rise for a number of years.

Reports of unreceived items in May 2020 alone represent nearly double the increase over the number of reports in December 2019, the peak time of holiday and shopping season, the FTC report observed.

The most common item reported not delivered was facemasks, with other reports including sanitizer, toilet paper, thermometers, and gloves as not received, as the demand had peaked due to coronavirus

One can highlight their grievances and  file an online consumer complaint  or by calling 1-877-FTC-HELP (382-4357)

ECommerce companies must develop 3D strategy says Tom Connard, Co-founder, and COO of 3D Source

3D images are no longer an option in ecommerce stores. With 3D the conversion increases dramatically, and returns reduce significantly. Team eCommerce Next interviewed Tom Connard, Co-founder, and COO of 3D source to get an insight on 3D and its significance. Read this exciting conversation below:

Please tell us about yourself, your work, and the company.

I am the Co-Founder and Chief Operating Officer of 3D Source, founded in 2016. With more than 12 years of experience, I promote 3D Source’s “turn-key” solutions for industries such as manufacturing and retail. I am responsible for establishing partnerships and educating retailers and manufacturers on the value of photorealistic 3D models as a foundational asset, as well as the advantages of implementing 3D configurations and environments. Before 3D Source, I worked for over a decade at Autodesk, a multinational software corporation most known for AutoCAD, where I served as the senior leader in cloud collaboration, enterprise consulting and consumer technology divisions.

!_3D_Source_logo
shutterstock_1688061943

Isn’t 3D expensive and time-consuming?

Building a 3D image library is much faster, easier, and less costly than arranging photoshoots, particularly for multiple products or variations of one product. The savings can be up to 95% in subsequent cycles when minor product updates can be done very quickly.

Do you think eCommerce Businesses should have a 3D strategy?

Yes, every company selling a product needs a 3D strategy. Those who do not will be locked out from the currently emerging generation of ecommerce and web experiences driven by nVidia, Apple, Google and Samsung on the hardware side and Amazon, Wayfair and other big-box companies on the retail side. 3D technology already allows an infinite amount of detail. The challenge is how to represent it given the constraints of current consumer technology and budget. Finding a partner to help navigate the world of 3D and connect it to one’s desired business outcomes is critical. 3D Source is the ideal partner to help develop a 3D strategy and to begin or extend 3D goals to achieve business goals.

AR, VR, 3D and many others…..where do you see it going?

It’s imperative for companies to adopt a 3D strategy, which is the transformative umbrella initiative, from there, the supporting plan could include anything from photography replacement, configurators, and AR/VR tools as they prove their value to the business goals you’re after. Approaching it in a broader view, in terms of a 3D strategy, it is a more effective and disruptive way for companies to benefit from 3D configurations and have the benefit of interactive features such as changing colors and materials etc. Companies

need to start evolving the way customers think about marketing and product visualization to be foundational. A digital twin of each product is the key to unlock improved product visualizations and experiences today and be ready for what’s just around the corner.

How do you see the transition of interactive experiences using 3D configurations during this new ecommerce era, post COVID?

Unlike photography, production of 3D product visualization was not negatively impacted by COVID-19. In the current social climate, customers will want to understand products deeply, without touching them or visiting a retail store. Even when customers do visit retail stores, they will want to be well informed and limit their time in store, leading to more research done online and driving in store sales conversions. The niche we found is interactive experiences. We have created products that look just as good as rendering because it is a rendering, but it is still interactive through multiple angles and still configurable making the products look more visually appealing.

Where do you see the 3D strategy to be used for other industries?

3D Source is already disrupting a diverse selection of industries all the way from baby strollers to touchscreen displays. If you sell a product made of atoms, you need a 3D model of that product for marketing. Beyond just viewing the product more effectively, 3D based configurator experiences improve brand identity and loyalty by reassuring the customer the product will look as ordered once delivered.

How will industries change their way of viewing products online?

Just as the pandemic has permanently altered marketing workflows, it has also changed how consumers approach researching and buying products. People have been forced to shop online for nearly three months and have learned the value of understanding products without being able to touch them. Brands have been forced to create customer experiences based entirely on compelling imagery. As a result, those who have utilized 3D imagery have been able to foster favorable brand identities and loyalty that will carry over as they re-open their brick-and-mortar locations.

Will 3D be used beyond marketing?

Beyond marketing, tools for 3D enhanced customer support, assembly and part identification and ordering are just a few ways teams beyond marketing can leverage a photorealistic 3D model.

What are some industry trends/insights from 3D Source on the evolution of ecommerce?

Visualization will remain at the forefront of things most effective for conversion and the area that needs the most improvement for most brands. Beyond that, personalization, recommendation engines and B2B marketplaces will grow, especially when paired with 3D capabilities.

Describe the exponential growth in ecommerce and web experiences using 3D configurations for product description.

Our clients see nothing less than double digit conversion rate improvements. The common refrain when showing our tools is, “why isn’t everything I shop for online enabled like this?” Our clients see clients playing with the products for 20+ minutes, really getting into the configuration options and enjoying the experience. When so many brand interactions are measured in seconds, it is tough to place a price on what it does to embed your brand in their minds as the ‘go to’ for online shopping.

How is 3D Configurator technology taking ecommerce to the next level in terms of viewing products in variations of materials, colors, etc?

With the use of the same technology used by Hollywood visual effects and top tier video gaming, 3D Source makes products into flexible 3D assets to produce web/mobile product configurators to show size, material, color and accessory options from any angle.

Describe 3D Source’s virtual photography/repository tools for marketing teams.

The Virtual Photography platform provides on demand production of photo realistic product images from one’s library of 3D models. Simply choose a product from one’s library of 3D models, rotate it to the desired angle and order the shot. Within minutes it will arrive via email as a high-resolution layered Photoshop file ready for compositing.

The 3D Source Repository is a private, cloud based digital asset management system (DAM) for all of one’s 3D and 2D product assets. As a brand builds a library of 3D models, they will have quick access to all the 3D Source tools such as 3D spinners, social media quick share links and virtual photography. With a quick search bar and the ability to load all new and existing product data it is bound to become the starting point for virtually any product marketing project.

How can the use of 3D configurations be a valuable advantage in improving sales and lead generation?

It is not only possible for retailers to create these e-commerce and in-store experiences today, it’s a necessity. 3D Configurator technology is proven to drive at least a 10% increase in sales/conversions over traditional methods. They are also highly effective at promoting premium product options and addons due to the ability to see and compare these options immediately. Consumers who can customize a product consider the final result as a tailored product *they designed* to suit their needs rather than existing in the typical mind frame of base product plus accessory. Typically, a retailer will recoup the cost of a 3D image configurator system within 3-6 months.

In what ways can the use of 3D photography lower costs while also exemplifying better quality and value than traditional photography?

Creating 2D photography assets is a tedious, time-consuming process, particularly if the manufacturer must supply various products (or build individual prototypes). The coronavirus pandemic amplified how cost-prohibitive traditional workflow has become. Building a 3D image library is much faster, easier, and less costly than arranging photoshoots, particularly for multiple products or variations of one product. The cost savings can be significant because creating realistic 3D product images through virtual photography can be done much faster than scheduling a traditional 2D photography shoot with no compromise in image quality. It is always golden hour if you want it to be in a 3D studio, so lifestyle shots are particularly great when natural light is fully controllable

Describe what features 3D Source offers to provide in-depth visual representation for products now with the transition to relying more on the ecommerce industry.

With the demand for in-depth visual representation during this transition in the ecommerce industry, it’s imperative for brands to work with a 3D partner not only as a solution to more online purchases, but also in leading the shift in users’ mindsets as they experience this change in shopping online. 3D Source has developed a wide array of tools to expedite the 3D model development process for brands including:

● Visual CPQ solution: Where products can be viewed up close and personal for all necessary visual decisions

● A project management portal tailored to 3D asset production

● Annotation tools to allow immediate

● Precise review and feedback of 3D assets to get them completed and in your library quickly

● Tools to visualize the differences in 3D quality levels.

These improvements for a brand catapults them toward more innovative and user-friendly technology.

About Tom Connard

Tom Connard is the Co-Founder and Chief Operating Officer of 3D Source, bringing over 12 years of veteran experience, promoting 3D Source solutions for manufacturing and retail. In his role, Connard is responsible for establishing partnerships and educating retailers and manufacturers on the value of photorealistic 3D models as a foundational asset, as well as the advantages of implementing 3D configurations and environments. Prior to 3D Source, Connard was the senior manager for Autodesk, a multinational software corporation, where he served as the senior leader in cloud collaboration, enterprise consulting and consumer technology divisions.

About 3D Source

3D Source is an on demand photorealistic 3D content and solution provider led by industry veterans committed to transforming product marketing for companies of all sizes by leveraging revolutionary, cost-effective 3D technologies. Founded in 2016 in San Francisco, 3D Source’s specialization in photorealistic 3D content, 3D interactive product configurators and other 3D services are empowering companies to utilize flexibility, quality and efficiency of 3D assets. For more information, please visit: www.3dsource.com.

eCommerce requires specialized accounting: Chris Rivera

I want to discuss how e-commerce businesses can efficiently develop a tax planning strategy. The reality in many situations is that accountants aren’t saving tax money for your e-commerce business. Most accountants will file a tax return on your behalf and will not help you strategize. Online solutions like Taxact, H&R Block, Turbo Tax, and other online solutions will also not help you strategize.

Opening an LLC does not save you money on your taxes (LLC vs no LLC has the same impact on how you are taxed). If you’re self-employed, default rules are that the IRS double taxes you and you pay income taxes and you pay Self Employment Taxes. My biggest advice for e-commerce business owners with profit that exceeds $50K is to structure their business as an S-Corp. Income from S-Corps is not subject to employment taxes, which gets rid of the “double tax.”

About Chris Rivera

Chris founded the E-commerce Accountants in 2019, which specializes in tax, accounting, and business structuring for eCommerce companies. Before the start of his firm, Chris spent six and a half years with Ernst & Young specializing in tax and accounting for retail consumer products and service companies. During this time, Chris worked with entirely with multinational businesses (both public and private) providing services including business structuring, accounting consulting, auditing, tax compliance, and tax planning. Chris graduated from the University at Albany and is a New York State Certified Public Accountant.

About E-commerce Accountants

E-Commerce Accountants was founded in 2019 and specialize in tax, accounting, and business structuring for e-commerce companies. The firm works with some of the most high-profile and influential individuals and businesses in the e-commerce space, which include digital marketers, drop shippers, Amazon automation, Amazon FBA, and internet coaches and gurus. E-commerce Accountants focuses explicitly on the e-commerce niche, making them a valuable and imperative resource to e-commerce businesses. Many private practice CPAs run a “drop off” service business, meaning that their clients likely only speak to them once a year (tax return time or when an issue arises). E-commerce Accountants maintains an ongoing dialogue with clients to serve as a value-add truly. https://theecommerceaccountants.com/

About Digital Icons from eCommerce Next:

Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org

Product Information Management (PIM) adds tremendous value to your eCommerce business: Jake Athey

Product description, social media content, images, videos, specs – all shape your brand perception! With multiple people responsible for communication, everyone must have a single source of truth. Team eCommerce Next interviewed Jake Athey, VP of Marketing and Customer Experience at Widen Enterprise to understand the importance of PIM and DAM for eCommerce businesses.

About Jake Athey

As VP of Marketing at Widen Enterprises, Jake Athey has worked with several popular marketing technologies, including customer relationship management (CRM), campaign management, digital asset management (DAM), email marketing, blogging, and social media management platforms. His experience in multiple projects with public relations, product and sales teams has made him deeply interested in making organizations explore DAM to ease their content marketer’s life immensely. He feels DAM can not only strengthen brand consistency, it also adds value to core marketing strategies and increases return on marketing investments.

About Widen Enterprises

Widen’s digital asset management software supports marketing, sales, and technology teams. It’s delivered with helpful service and a winning strategy. https://www.widen.com/

About Digital Icons from eCommerce Next:

Conceptualized and designed by Ecommerce Next, an independent media organization focusing on eCommerce and PIM, Digital Icons provides byte-sized tips, advice, and best practices to aspiring digital entrepreneurs. With a vision to capture unique experiences of industry experts from around the world, the Digital Icons series offers insights beyond borders with real business impact. For more information, please visit https://www.ecommercenext.org

Stringent rules for Amazon and Google in India’s E-Commerce Draft

Credits: Indian Retailer

India’s latest e-commerce policy draft includes stringent steps that could help domestic startups and impose government hawk eye on how companies handle data.

The  Indian Government has been working on the policy draft for at least two years with its focus on reducing the dominance of global tech giants like Amazon.com Inc, Alphabet Inc’s Google, and Facebook.

Under rules laid out in a 15-page draft accessed by Bloomberg, the government would appoint an e-commerce regulator to ensure the industry is competitive with broad access to all data and other information resources. The policy draft has been prepared by the Ministry of Commerce’s Department for Promotion of Industry & Internal Trade.

The proposed rules would also authorize the government access to online companies’ source codes and algorithms, which the ministry said would help ensure against “digitally induced biases” by competitors. The draft also addresses issues pertaining to ascertaining whether e-commerce businesses have “explainable AI”, referring to the use of artificial intelligence.

The ministry will offer the draft policy for stakeholder comments on a government website. There’s a tendency among some of the leading companies to exercise control over most of the information repository, the draft said.

“It is in the interest of the Indian consumer and the local ecosystem that there are more service providers” and that “the network effects do not lead to the creation of digital monopolies misusing their dominant market position. The government, in consultation with relevant stakeholders, will define the categories of e-commerce that would require mirroring or localization,” the draft said.

For issues on data storage,  the draft leaves open the question of which e-commerce platforms would have to keep information local..Hosting data overseas has been a pricky point in previous drafts, which drew criticism for favoring local startups at the expense of others.

All E-commerce companies will be required to make data available to the government within a notice of  72 hours, which could include information related to national security, taxation law & order it said.

The draft policy further specified that all e-commerce platforms would be required to provide to consumers the details of sellers, including phone numbers, customer complaint contacts, email, and addresses. For imported goods, the country of origin and value of work done in India should be clearly specified, the policy said.

Furthermore, foreign e-commerce companies providing live streaming services that use payment tokens should be regulated to ensure that users route such transactions through formal and regulated payment channels.

Native of Skaneateles launches e-commerce site for high-end and rare liquors

After learning the art of fine dining bar/restaurant trade at  Rosalie’s Cucina in Skaneateles, Joey Robinson went to work for Jimmy Buffet’s fun-loving  Margaritaville chain and now has ventured upon helping people enjoy the sip of rare, high-end spirits.

Joey Robinson, a Skaneateles native who is co-founder of the new rare online spirits retailer Curiada along with his two partners. last month.

This site specializes in rare and exquisite brands most people have never heard of, which includes likes of  All Points West whiskey, Opihr gin, and Chinaco tequila. It also showcases some less common types of spirits, like Brazilian cachaça, Peruvian pisco, and Italian amaro.

Curiada is a Portuguese word that means “curated,” and which also rhymes with the  English word “curious.”Both ideas fit the concept, Curiada is a craft spirits marketplace,” he said. “And yes there are a lot of marketplaces, but we’re focused on unique bottles, hot new craft distillers, and hard-to-find spirits.”

Soon after the Curiada site launched, it got a positive review in Swagger Magzine. an online “men’s luxury lifestyle” publication. The headline was upbeat and said: “The best new way to discover unique craft spirits.”

Robinson, 28, grew up in Skaneateles, where his father, Gary, operated Rosalie’s. “I worked there almost every day,” he said. He went to college in Philadelphia to study food marketing.

Upon returning home, he came in touch with the CEO of the Margaritaville restaurants, who spent the summers on Skaneateles Lake. That further lead to a job in brand marketing for the chain’s restaurants, hotels, and its affiliated beers and spirits.

“That’s where I learned and picked up the tools for digital marketing with an inside view of the drinks industry,” Robinson said. and in June, Robinson, and partners Adam Caplan and Joanna Franchini started up Curiada.

He is the chief marketing officer. Curiada’s current inventory is small, and that’s partly by design.

“A lot of our spirits are things you just can’t find unless you know the supplier,” Robinson said. “And many of them are small and out-of-the-way.”

Among the featured producers, this summer is  All Points West, a distillery in Newark, New Jersey. One of its products is a type of whiskey called pot still, which is common in Ireland but not so much in the United States. Until joining with Curiada, it was available only in the Newark/New York City area

An add on feature of Curiada is its curated collections, meant to fit certain drinking occasions. For the launch, they include Rooftop Aperitifs, Summer Getaways, and Lawn Concert Pitchers.

There are no Upstate New York producers in the lineup yet, but Robinson hopes to add new names to the kitty. He suggested that the Beak & Skiff Apple Orchards’ 1911 Established spirits line, made in LaFayette as a possibility for the future.

As an online-only retail site, Curiada ties up with the producers of the spirits with a network of brick-and-mortar retail outlets. One can buy the liquor from Curiada, but it is delivered via a retailer in your state.

Curiada is now available in 28 states, including New York. It’s working through the intricate maze of state alcohol laws to reach others.

We curate the selections and recommendations for what you’re doing, what you’re mood is,” Robinson said.

Ironically, Curiada seems like the right type of spirits retailer to debut during the tough COVID pandemic, with so many bars and restaurants closing down or doing little business.“In other times, you’d go to a bar and that’s where you’d discover new things,” Robinson said. “What we’re doing is creating the online experience where you can find something new, something you’ve never tried before. This may in fact be the new way people make these discoveries.”

Lost luggage unclaimed baggage store now goes online

Unclaimed Baggage has gone online, thanks to a major boost to the online business industry, due to coronavirus pandemic.  And now after almost 30 years, it’s the store famous the world over for selling lost luggage items.

There is no need to walk into the 50,000-square-foot Scottsboro store in Alabama, as in June, the online eCommerce operations were launched selling a vast range of products from designer sunglasses and headphones to iPods and heirloom watches.

The company as in the past has promised to maintain its “well-below” retail pricing. The items sold are an assortment of lost treasures that airlines and other travel businesses have been unable to locate to their bonafide owners.

Adding to this vast variety of items –, fine jewelry,  shoes, apparel, musical instruments, sports equipment, electronics, and entertainment — shoppers will also find other specialty categories. The “Luxe Finds” segment features even a diamond tennis bracelet. “Unusual Finds” segment has gems ranging from a 2016 Chicago Cubs World Series ballcap to anti-radiation boxer briefs. In its  “Weird and Wonderful” section, there’s everything from a pole spear for spearfishing to Bavarian Lederhosen leather shorts and even a  trumpet.

Unclaimed Baggage is America’s only merchant of unclaimed and lost airline baggage and its contents. Among its unique and incredible items purchased include a suit of armor, a 40-carat emerald, a Chinese dragon kite, and a puppet created at Henson’s Creative Workshop.

ABC News has covered the Unclaimed Baggage store in the past. All items come to the center only when an airline fails to reunite lost luggage with its owner after 90 days. Airlines sell the items to the center where they’re cleaned and sanitized.

Interestingly, it did happen at least once that a person who had lost luggage came to find it at the center. A man came in to buy a pair of ski boots for his wife. When he gave them to her, she thought they looked really familiar. Amazingly, she found written on the boots her maiden name as she had written it.

Amazon postpones Prime day to October due to COVID-19

Amazon Prime Day sale delayed
Amazon Prime Day sale delayed

Amazon has postponed its marquee shopping event Prime Day to early October due to the ongoing coronavirus pandemic.

It had previously focused on September as the potential timing for Prime Day, but on Wednesday, Amazon informed its third-party sellers that the mega event has been postponed by a month, as per an email, which was viewed by CNBC and then firstly reported by Business Insider.

The email advised its sellers to use the week of Oct 5 as a “placeholder date” for Prime Day promotions and coupons, and at the same time cautioned that “exact Prime Day dates have not been announced.”

 The email states that “A definitive date will be announced as we get closer to the event. We are looking forward to seeing submissions that offer the most delight to customers during one of the biggest shopping days of the year, Prime Day!”

An Amazon spokesperson told CNBC in a statement: “We have not made any announcements regarding Prime Day.”

Prime Day, which is typically held in July started in 2015, The objective is to offer discounts as well as to enroll new Prime members, along with promoting Amazon’s own products and services yielding in a sales boost in the mid of the year.

 In the ingoing coronavirus pandemic in the past few months, brands and sellers have been preparing for Amazon to delay this year’s Prime Day.

Amazon in June held a fashion sales event called ”The Big Style Sale” with an objective to provide a boost for sellers feeling the impacts of the slowdown in retail selling coronavirus pandemic. It was also an attempt to make sellers do away with excess inventory in lieu of Prime Day.

Amazon had its share of controversies during the pandemic as a series of articles highlighted its shortcomings on issues like delivery delays and inventory shortages. Since then it has had been working to return its logistics operations to normal.

Operations at Amazon’s warehouses have come back to normal, but the second wave of coronavirus outbreaks across the country could threaten to upend its logistics operations again. The recent surge in Covid-19 cases has already resulted in some shipping delays both in the domestic market and abroad, said Fahim Naim, a former Amazon executive and CEO of e-commerce consultancy opportunity.

Naim further added that some of his clients have sold through their inventory due to the surge in online traffic both on and off Amazon and have been scrambling to get items back in stock. Inventory shortages, as well as warehouse delays, have “added much uncertainty in recent weeks,”

Amazon may not be in a position to the delay Prime Day beyond October, as the holiday shopping season is fast approaching, which typically kicks off in November, Naim said. 

“That said, if there is any company that can convince customers to buy big in consecutive months, it would be Amazon,” he further concluded.

 

Digital is new Retail : Mark Lewis, founder & CEO of Netalico

eCommerce Next team spoke to Mark Lewis, founder and CEO Netalico Commerce on the changing landscape of retail and commerce. We went in depth of choice of eCommerce platforms and overall strategy that one can adopt in the time of Covid Crises.

In 2019 International Data Corporation said that 40% of all technology spending in 2019 is going toward digital transformation. How do you see the trend, especially with COVID-19?

COVID-19 has put fuel on a fire that was already burning in retail companies trying to modernize and focus on eCommerce.

But previously what was just a trend towards focusing more on eCommerce, now seems more of a mandate as in-person commerce has been permanently altered. More and more companies will start rebuilding their retail offerings around eCommerce as the primary channel, and the in-person experience as more of a showroom, as we’ve seen from companies such as Warby Parker, Tesla, Casper, Harry’s, and even Amazon’s new “4-star stores”.

netalico
ecommercefrance_featured

You work with several eCommerce solutions. How do you compare Magento with Shopify?

Nowadays we usually look at a SaaS solution like Shopify or BigCommerce as the first option in platform consideration, because not having to worry about a lot of the behind the scenes technical work like servers and SSL’s takes a huge burden off of the merchant and typically reduces their total cost of ownership fairly significantly. SaaS platforms have come a long way in providing a streamlined eCommerce experience that’s a good fit for the majority of use-cases. But there are merchants who have complex business or regular requirements like selling regulated products like prescriptions or alcohol, particularly on the backend, where a SaaS solution just doesn’t have the flexibility that’s required to fulfill the merchant’s needs. That’s where more robust solutions like Magento come in. Because you have complete access to the code, you can ostensibly do whatever you want (with enough time/budget).

Going the eCommerce way is much more than just buying or subscribing to eCommerce software. What would you suggest to brands to prepare for an eCommerce journey?

Prepare to turn your company into an online-first company. You have to start viewing eCommerce as your primary channel and your in-person retail as an additional channel. Talk to an agency that specifically consults in eCommerce rather than just trying to go at it haphazardly by hiring some freelance developers. Starting with an expert who can guide you in the right direction can actually help you use your resources more efficiently from the start, rather than putting money and time into a path you just have to reverse later.

User Experience and User Journey plays a significant role in conversions. Where do you see these fit in the eCommerce journey?

UX is so important nowadays in eCommerce because the internet is such a crowded and intensely personal place: people don’t just shop, but also socialize, find entertainment, work, study, and even eat online. A customer’s user journey may find them looking at an ad while scrolling through their high school friend’s posts on Instagram, browsing while watching Netflix on the couch, or opening an email just before they go to sleep for the night. Consumers are so distracted by everything else on the web if they aren’t able to find what they’re looking for quickly and buy it, you’re going to lose their attention and likely never get it back. Plus, reviews, social ads, and more give customers a voice they haven’t typically had in traditional retail, so ensuring the user experience is stellar from the first touch of an ad to unboxing an order and staying on an email list is hugely important. Most consumers shop through their mobile devices, so you need to really consider the first impressions that your website sends and the journey that a consumer goes through to get to the checkout.

A large dollar share goes to pre click spend; however, companies don’t focus hugely on post-click experience. Your comments?

Your website is the bottom of your marketing funnel, and if it’s effective, then all of your pre-click spend is more effective, and the results multiply outward. I strongly believe a website should always be a work in progress. There’s always room to improve performance, try a new design, or tweak messaging. Plus, returning visitors often convert at a rate of 2-3x or more than new visitors, and yet they’re a market that is often overlooked. Post-click spend is hugely important for retaining customers and building a relationship with them long term. It’s cheaper to keep your existing customers happy than create a lot of churn and always have to replace them with new customers.

Forrester research says that 25% of SMB don’t have a digital strategy; what is your advice to SMB owners to build a digital strategy?

Having a digital strategy is essentially mandatory nowadays in the age of COVID19. If you don’t already have one, look at who your customers are and how they shop in your retail stores and try to create the most seamless transition to your online presence as possible. How can you engage with your existing customers online and build your audience?

What are the plans for Netalico in the next few years?

It’s exciting to hear every year all the ways that companies like Shopify, BigCommerce, and Magento are improving the platforms that we build upon to help our merchants. We exist solely to support eCommerce merchants so we’re always just working to keep up with the latest web and mobile trends to help the merchants we work with provide the best shopping experience to their customers.

About Mark Lewis

Mark brings with him over 15 years of web development expertise and over 8 years of
eCommerce development experience working with Magento, Shopify, and WordPress
design. Prior to founding Netalico, Mark worked for multiple web development
agencies, startups, Hewlett Packard and NASA.

About Netalico

Netalico is a hands-on, merchant-focused ecommerce development agency that
helps Magento, Shopify, and BigCommerce merchants build, maintain, optimize, and
grow their online stores through smart, scalable code; data-driven, conversionfocused design; and quick, personal support. We’re people and partners, not just
another vendor.

In today’s multichannel retail universe, it’s simply impossible to remain competitive without a solid PIM solution says Morten Poulsen, CEO & Co-founder, Plytix

ECommerce Next team interacted with Mr. Morten Poulsen, CEO & Co-founder of Plytix to understand the landscape of PIM and how it can act as a catalyst in the current situation.

What is PIM?

Product Information Management allows you to manage all content and assets related to your products in a central source of truth.

Whether it’s product specifications, prices, descriptions, photos, videos etc. It all comes together in your PIM.

plytix
PIM vs. MRM 2

Why PIM for ecommerce and Retail companies?

Consumer behavior has forever changed. The path to purchase is no longer linear. It is impossible to determine where a buyer’s journey will start and where it will end. Gone are the days where retail was a matter of having a storefront (physical or online) and your job as a retailer was to drive traffic to your storefront and convert there.

Nowadays you need to bring your products to your customers wherever they may be and stand out against competition. That means mastering your product data across all marketplaces, price comparison sites, ecommerce platforms etc.

Managing product information at scale and mastering your product listings on every single sales channel is already impossible as it is, but the product data complexity as we know it will only increase as we set ourselves up for the new era of voice operated assistants and smart devices etc.

Simply put, retail today is a multichannel universe, and it is simply impossible for any retail business to remain competitive without a solid PIM solution.

PIM industry is growing approximately by 35-40% year on year. At the same time, many solutions have jumped in the bandwagon.  Do you see consolidation in play soon?

Yes, I do. I don’t have a crystal ball, but I believe that at some point the dust will settle and there will be a few market leading players, and then the rest. And I believe that the industry leading platforms will be offering a more or less complete end-to-end solutions for managing product listings across multiple channels (including the webstore) from one central source of truth.

With a plethora of PIM & DAM tools, Why Plytix?

Plytix is an all-in-one Product Information Management platform, built and priced for small and medium-sized businesses. We want to offer these businesses access to the same technologies and data capabilities that are currently only available to large enterprise customers.

At the moment, enterprise retailers are growing 6 times faster than small and medium-sized companies because they have access to performance-enhancing technologies that the smaller guys can’t afford or operate. That creates an unhealthy performance gap in the industry that we would like to minimize. So, we’ve built Plytix on the premise that our technologies have to be powerful enough to compete with enterprise solutions, while being user-friendly and cost-friendly enough so anyone, big or small, can benefit from it.

In which industries do you see the adaptation of PIM tools the fastest and why?

It is a hard one to answer. The only thing I can speak for is our own data. In our portfolio we’re seeing the highest adoption in verticals like consumer electronics, home and design, health and beauty and DIY. As with anything else technology related, fashion always seems to be the latest to arrive to the party ?

About Morten Hellesøe Poulsen

Morten Hellesøe Poulsen started his career at Google and is now the CEO and CoFounder of Plytix. He has an engineering degree from SDU and a Master’s degree from Harvard Business School.

About Plytix

Plytix is an all-in-one Product Information Management (PIM) platform. It gives your
entire team a single source of truth to easily find, manage and syndicate your
product information.  Plytix helps you sell more by getting your products to market faster and smarter

Amazon aims at building its first robotic and biggest fulfillment center in Australia

Amazon is poised for momentous growth during these tough times of coronavirus. The global giant of the e-commerce industry has announced plans to build its first and largest robotic fulfillment center in Australia.

Aimed to be first of its kind and also the largest, the new storage and distribution center will measure roughly  200,000 square meters and is to be built in Kemps Creek in Western Sydney, which according to Amazon, is equivalent to the land size of Taronga Zoo or 22 rugby fields, and be able to store up to 11 million items.

Amazon Australia Director of Operations  Craig Fuller said, “The Amazon robotics fulfillment center will more than double our operational footprint in Australia, enhance efficiency and safety for our associates while ultimately providing customers with a wider selection and faster delivery. We look forward to creating more than 1,500 jobs, the majority of which are permanent full-time jobs, with the opportunity to work alongside advanced robotics to deliver the ultimate in service for customers.”

Amazon further added that this would be the first center in the southern hemisphere where the company’s “latest robotics systems” are deployed. The building of this fulfillment center, which is expected to be fully operational by the end of 2021, will be in addition to the 50-plus  robotic fulfillment center Amazon has around the world.

This will bring the total number of Amazon fulfillment centers in Australia to five. Amazon had opened its first fulfillment center in Melbourne nearly three years back in Dec 2017. This was subsequently followed by the opening of centers in Sydney and Perth in 2018 and 2019  Earlier this month, Amazon had announced it would be adding another of its fulfillment warehouse in Brisbane.

However, controversies are not too far away either as a  recent report by the ABC identified how employees of Amazon Australia are constantly being monitored and time tables rigidly followed to fulfill orders, with one describing the working conditions as being so pressurized that it made them feel “dehumanised”.

“I feel like they resent the fact that I’m not a robot and that I’m made of flesh and bone,” the person identified as Amazonian is supposed to have said.

At the same time, David Gallagher, who is on workers’ compensation, was denied unpaid leave twice over a course of a month by Amazon, as reported by ZDNet’s sister publication, CNET. He was subsequently granted leave only once CNET had contacted Amazon.

Last year, the company refuted claims that its warehouses would be fully automated any time soon. Its fulfillment director Scott Anderson told reporters that there was a “misconception” that the company would be able to run fully robotic warehouses in the near time.

“In the current form, the technology is very limited,” Anderson said. “The technology is very far from the fully automated workstation that we would need.”

Amazon settles one time bonus of $500 million for frontline workers

Amazon employees
Amazon employees

Amazon, the e-commerce giant has announced that it will pay one-time bonuses of US$500 to most frontline workers who helped keep the company’s e-commerce operations running during the tough times of coronavirus pandemic this month.

Employees and partners who have been with the e-commerce company through June will receive bonuses ranging from $150 to $3,000, the company said.

The bonuses, were announced in a blog post on Monday, will cost the company some US$500 million, said Dave Clark, the senior vice president who oversees Amazon’s logistics group. In an appreciating tone, he said  “Our front-line operations teams have been on an incredible journey over the last few months, and we want to show our appreciation with a special one-time Thank You bonus.”

The bonus is for all full-time warehouse workers, delivery drivers, and Whole Foods Market employees will receive US$500. Employees and contractors may receive different amounts based on their role, the company said, from US$3,000 for the owner of one of Amazon’s delivery franchises to US$150 for drivers in Amazon’s gig-economy Flex driver program.

The world’s largest e-commerce giant, which boasts of delivering about 10 billion items a year, has been facing intense heat from U.S. lawmaking authorities and unions over whether it is doing enough to protect staff from the coronavirus pandemic.

Earlier in the day, workers at six Amazon sites in Germany decided to go on strike in protest over safety after some staff at logistics centers tested positive for coronavirus, labor union Verdi said on Sunday.

Nacelle raises $4.8 million for its headless E-Commerce platform

Credits: GettyImages

The coronavirus pandemic has opened new gates for online stores and platforms as they aim to capitalize on the online spending boom and at the same time give shoppers a great online shopping experience. Here comes into the picture Nacelle, which aims to increase conversion rates, increase average order value, and handle spikes in traffic to delight its customers with a faster and unique shopping experience.

Nacelle, which is an LA-based startup in the burgeoning “headless” e-commerce space, bills itself as a JAMstack for e-commerce, offering a developer platform that delivers greater penetration and visual experience with scalability to online store platforms.

Led by Index Ventures and Accomplic, it has raised about $48 million to date in funding. The other angel investors list include Shopify’s Jamie Sutton, Klaviyo CEO Andrew Bialecki, and Attentive CEO Brian Long.

Nacelle is building a smoother path for e-commerce brands to conveniently adapt a headless structure. Headless web apps essentially focus on the premise that a site’s frontend is decoupled from the backend infrastructure, so it’s leaning fully on dedicated frameworks for each to deliver the final content to its end users. There intrinsic benefits for sites going headless include greater performance, better scalability, leaner hosting costs, and a more systematic and dedicated developer experience. For e-commerce sites, there are also some notable complexities due to how storefronts operate and how headless CMSs need to take care of its dynamic inventories and user shopping needs.

CEO Brian Anderson  informs TechCrunch “We asked how do you pair a very dynamic requirement with the generally static system that JAMstack offers, and that’s where Nacelle comes in.” Anderson previously operated a technical agency for Shopify Plus customers building custom storefronts, a venture that has led to a major traffic increase of its customers. Kelsey Burnes has been hired as this startup’s first VP of marketing from the e-commerce plug-in platform Nosto.

Although  Anderson described a host of benefits pertaining to Nacelle’s platform,  yet many are the result of reduced reaction time that he said converts more users and pushes them towards spending more.

The company has a particular eye on mobile storefronts, with Anderson noting that most desktop storefronts end up dramatically outperforming mobile counterparts and that the speedier load times, Nacelle enables on mobile can do a lot to overcome this.

In the coming times, more brands are embracing headless structures, Nacelle is aiming to manage the experience. Nacelle is optimized for Shopify users to get up and running fast and efficiently. Users can also easily integrate the system with popular CMSs like Contentful and Sanity. In totality, Nacelle sports integrations for more than 30 services which include  SMS marketing platforms, analytics platforms, payment platforms, and more. The ultimate objective is to minimize the need for users to alleviate data or learn new workflows.

The company is aiming its guns at direct-to-consumer brands pretty with full thrust. Some of the company’s early customers include D2C bedding startup Boll & Branch, cozy things marketplace Barefoot Dreams, and Something Navy, a popular fashion brand. The majority of Nacelle’s rollouts launch later this summer. Last month, Nacelle went live with men’s toiletries startup Ballsy and claims that the conversions at storefront have seen a whopping jump of  28%

Nacelle is not the only new entrant on the block, as just last month Commerce Layer announced that it had given further ignition to market by raising $6 million in funding from Benchmark.

Fedex needs to hire 1600 more team members, E-commerce packages gain further momentum

FedEx, which was founded in 1971, and globally known for its overnight shipping service and pioneering a system that could track packages and provide real-time updates on package location, is seeing a thrust in its e-commerce packages and needs to hire more than 1,000 team members in Rialto to keep up with the demand,  the company officials announced.

On Monday FedEx said  in a news release that it will hire 1,600 package handlers at its Rialto location.“As much of the country begins to reopen, e-commerce is showing no signs of slowing down,” commented  Allie Addoms, its spokesperson .for FedEx, said in a statement.

FedEx also went on a hiring spree in March when more than 520 package handlers were also offered jobs at the Rialto location.

The accrued benefits of this package handler position include competitive wages depending on shift,  extra wages for weekends with other benefits including medical, vision and dental coverage, paid time off, holiday pay, tuition reimbursement, paid parental leave, and employee discounts on cell phone service, groceries, car purchases and more,  as per a  company news release.

Applicants interested in this  FedEx Ground positions based job must be at least 18 years of age.  Both Day and night shifts are available.

Further details are available here.

Google launches an accelerator program for tech businesses owned by women

Women accelerator program
Women accelerator program

We are currently in the 2020s which is the start of a new decade and already in the 21st century but the problem that we were facing in the last century is still there in the world when it is about businesses. In the 1900s, we saw that most of the businesses all over the world were run by men because women were not allowed to even go out let alone letting them run their own business. The things have definitely changed but our society is still a male-dominated one and there needs to be a change.

People have been working on bringing in more women entrepreneurs in the society and letting them run their own business and Google has now done its part in the same. This is because the tech giant has just announced a new accelerator program where they will support women business owners in the tech industry. This announcement was made by Google for Startups and they have opened its new program named Accelerator for Women Founders.

This program is “open to fledgeling female-led tech companies in the United States and Canada, will accept 10 to 12 participants for its initial round”. Google also reveals that “The program is best suited for companies in the seed to Series A funding stage”. This tells you that the funds provided in the program will not be massive to build a giant but it will be enough to kickstart the journey.

Furthermore, it is revealed that this program “will run virtually from Sept. 28 to Dec. 4, 2020, and will include remote technical training and high-level strategic development opportunities with Google’s machine learning, people, product and growth labs”. Another thing to note is that Google is not doing this for women owners but a similar program has been launched for black founders as well.

Google brings its free product listings to main Google Search results

Google free product listings
Google free product listings

While we are seeing a pandemic unfold in front of our eyes which is the Coronavirus pandemic, we are also seeing trends in the market evolving due to this reason. One of the biggest trends that has been observed in the shopping department is that retail is almost dead right now and that most people prefer to buy online due to the risk of virus. While it must be noted that wholesale retail like Walmart and other malls are still doing well, the single retail shops have almost shut down completely.

This is to say that the important of e-commerce is more than ever and most of the people are told to move from single retail to e-commerce as soon as possible. However, the problem is that we are also facing an economic crisis meaning that spending on ads and other stuff is unlikely to happen. For that reason, Google announced they will be offering free product listings on their platform’s shopping tab. But now, Google has made an even better announcement which is that these free product listings will not be limited to the shopping tab but also come to the main Google Search results.

The company also says that if you now search for a product on Google then you will see the free product listings instead of the ads for that product while the ads will be present but in a different section of the page. Google has said that their shift to free product listings instead of showing ads is “a way to aid businesses struggling to connect with shoppers due to the impact of the coronavirus pandemic”. But some reports say that Google was under threat from Amazon and free listings is Google’s answer to that threat. Now, we will see how this affects Google’s ad revenue but it definitely good for e-commerce sellers.