Homeecommerce blog(Guide) How to Run Multiple Shops on Etsy?

(Guide) How to Run Multiple Shops on Etsy?

With its more than millions of sellers, Etsy is growing every day. If you are the one who is solely focused on selling the handcrafted and vintage items on the e-commerce platform, then you must know the name of Etsy. Or maybe you already have a selling account on Etsy. However, are you thinking of growing your online e-commerce business a bit more? Then Etsy has everything to offer you. You might have heard of multiple Etsy shops or maybe are thinking of starting multiple shops here. Then what is holding you back? The thoughts of how to manage multiple shops on Etsy? Then you are at the right place. Here we are going to guide you on how you manage multiple shops so easy to get more profit while expanding your business. Read on:

What is Etsy?

Etsy is an ever-growing online marketplace with more than 2.1 million sellers. Etsy specifically showcases the products which are handcrafted and vintage to give the artists a very reliable way to market their creations and collection. It offers more than 43 product categories.

While you are thinking of leveraging your online business in a very effective way, Etsy serves you the proper marketplace for that. Whether you want to extend the possibilities for your business, Etsy lets you make a profit-driven decision to get more revenue.

Why sell on Etsy?

For every small business, Etsy is a worthy option. It is one of the top marketplaces that enables you to maintain and set your store up at ease. This platform allows you to focus on customer relationships, product development, and promotions. Besides being an affordable platform, you can easily get started with Etsy.

Etsy listing tools are available so that you can integrate your Etsy with more selling channels and expand your business. In addition, it brings you an improved management system and cuts off a lot of repetitive work.

Etsy multiplies your presence and lets you reach more customers. You can focus on specific audiences, test different prices, test the store titles, and try different strategies.

What’s All About the Idea of Multiple Shops on Etsy?

Whether it can be difficult enough to reach out to more and more customers with just one storefront. Also, the process is quite uncertain. Starting multiple stores on Etsy enhances the possibilities for reaching out to more and more customers.

You can easily opt-out for multiple storefronts on Etsy to give your business more boost. While you are more focused on creating more and more creative pieces, you can offer many of the products to your customers to become a significant marketer.

The best thing you can do is grab this opportunity to open another shop on Etsy. as the category differs, you can easily try your hands in a variety of categories. For example, you create nice jute work bags which people like much and buying them rapidly. For a change, you have created a jute work vase, and people love this creative piece, and you become the bestseller. So why should you let this opportunity go when you can have more out of it?

How having Multiple Shops on Etsy Solve Your Variety of Problems?

If you think that one shop is not enough for your online e-commerce business, then you can use the multiple shops in Etsy to boost your sales. Here is how it benefits:

You Can Sell Different Types of Products

If you want to sell products that are completely different in terms of the niches, then having only one account is not at all a profitable one. You can end up in a complete mess if you are trying to sell a variety of products using your one selling account. Thus picking multiple shops for various niches gives your storefront a very organized look.

Selling Becomes Easier for the Products which have Different Terms of Use

In case all the goodies in your shop that you are using for commercial purposes can often arouse confusion. For this, you can switch to the multiple shops to keep separately two shops to let your shoppers avoid confusion while shopping.

Let’s You have Digital and Physical Products at the Same Time

Usually, customers do not read the listing description. They usually tend to mix up between the physical and digital products while buying. You can easily sell them from two stores to avoid huge confusion for your customers. This also reduces your negative feedback, which lets your business become more preferable for the customers on Etsy.

How many shops can you have?

You are allowed to possess more than 2 Etsy shops. For opening a new Etsy shop, you will need to register for a new account with a new email address for every shop. First, however, you need to make sure that every account meets the seller policy of Etsy.

Things to keep in mind before opening another shop

There are a few things that you need to keep in mind before you opt for another new Etsy shop. They are as follows:

  • For opening a new Etsy store, you will require a different email address, and you must avoid the same email id that you have used for your 1st store.
  • To manage your different Etsy shops, you will need to log in from different website browsers.
  • Etsy does not allow for duplicate shops, and if found, it may remove you from the marketplace.
  • You cannot sell the same product listings in a separate shop. Instead, put the titles of both of your shops in the Etsy public profile.
  • In your account profile, you will have to mention the name of your other Etsy shops.

How do You Open Multiple Shops on Etsy?

While thinking of opening multiple shops on Etsy, you need to follow the right process. How to open a second Etsy shop? Well, for that, you need to have an Etsy shop on this platform first. Here is what you can do to start your Etsy shop:

Step 1: First, you need to click on the “sell on Etsy” from the drop-down menu that appears with your avatar.

Step 2: After that, you need to navigate through the area of “open your Etsy Shop”.

Step 3: The next thing you need to do is you need to move on to the setup for the shopping preference while selecting your shop’s country, language, currency, and time settings.

The shop language comes with the default language that you can use for your store. Well, you are not going to be able to change it later, so pick carefully. However, you can add the translations of the other languages post the launch of your store.

It is important to pick the right country for your shop. Also, focus on the currency that you are going to pick for the price listing. It also comes with the currency conversion fees for your bank’s currency if it’s different from your shop’s currency.

While picking the time commitment, select whether you are having a full-time job or part-time.

Step 4:  After this, you have to choose the name of your shop. The name is important to create an identity for your store. Pick a name that rightly reflects the personality and products of your shop. The name needs to meet the Etsy requirements.

  • It has to be 4-20 characters in length.
  • There should be no profanity.
  • No spaces or special characters should be there.
  • Not the name which is already in use by an existing Etsy member
  • Make sure you are not infringing with any other trademark.

Step 5: Now, you need to fill up your shop details by adding all of the products for the listing.

Step 6: After that, you need to choose how you want to get paid for your shop. If you are eligible for the country, you need to use Etsy payments. Etsy payments are going to give buyers more options to pay for the order and consolidate with all the payment-related information in the Etsy payments account. In case your country is not eligible for Etsy payment, you can use a PayPal account to accept the payments.

Step 7: Now, you can set up the billing option for your store. Based on which country you are in; you can enter your credit or debit card to open your shop on Etsy. Cards like Visa, Mastercard, Discover, American Express, and Carte Bleue are eligible for this. In case there is any authorization charge to verify the card that you have entered, it is going to be verified with the charge that is going to be dropped from the statement.

Also, you can add any prepaid card to your account. After finishing all the sections, click on ” Open your shop” to open more than one Etsy shop.

How to Open a Second Etsy Shop?

As now you know how to open your account on Etsy, now is the time to know how to open a second Etsy shop? For this, you need to register a new account with another email address.

Step 1:  From Etsy.com, you need to click on ” Your account” from the home page of Etsy. Then you need to navigate your shop name from the Shop manager area.

Step 2: Then, you can simply sign out.

Step 3: Now go to sign in again. Then you need to register.

Step 4: Then, you need to enter an email address that is not associated with your first Etsy shop. Then you need to enter your name and then create a password. Then simply tick on the “register”.

Step 5: Then simply click on the “Sell on Etsy”.

Step 6: Now, you need to navigate to ” Open your Etsy shop”.

Step 7: Now simply follow the above-mentioned steps to open your second shop on Etsy.

How do You Properly Manage Multiple Shops on Etsy?

Well, opening multiple shops on Etsy may be easy. However, managing it may not be as easy as opening. Some of the errors can show up. Here are some of the difficulties you might face:

Managing Multiple Shops

Running your multiple Etsy shop in different locations and for different products can be difficult. You need to spend a lot of time switching between the stores and updating them properly, which can make your sale boosting a bit cumbersome.

Human Errors

Human errors are very common to occur while you are going to maintain it all by yourself. Not handling it properly can lead to various problems.

Manual Uploads

The multiple accounts require multiple product uploads. If you are listing your products in bulk, then you need to put the description and details of the products one by one for every account, which can be very tiresome.

Unautomated System

An automated system can be a real area of pain for you. While handling more than one account, multiple problems can occur due to mismanagement in the inventory. If there is no automation, you may have to struggle with this.

So how do you solve it? Well, not to worry. Here are some of the tips that you can follow:

Consider having Multiple Browsers

Try to keep the system well managed. It is better to log in to each of your stores from a variety of browsers. You can use browsers like Safari, Google Chrome, Opera, or other browsers to manage more than one shop for your Etsy store management.

Switch to the Etsy App

You can use the “sell on Etsy” app. Simply download the app from the app store. You can easily manage your orders from here. Also, you are going to receive the messages and the notifications for each of the shops in a very organized way.

Use One Email Box for All Shops

It is better to host your Gmail via google apps for your plan. Using one email box makes the entire job easier for you.

Use One Free Business Bank Account for All Shops

You can search around to find a free account with free checking. You can have different checking accounts for some of the stores with the same account. This makes accounting very easy.

Use IFTTT to Create a Spreadsheet for All the Orders

Managing your orders can be challenging if you are not doing it with track keeping. You can have a receipt setup that can connect with your Gmail and google sheets. While any new email comes with the Etsy order confirmation, it is automatically going to write the Pending Etsy Order in the spreadsheet. After the shipping, you can delete the lines to make your job easier to manage.

What are the benefits of opening multiple Etsy shops?

When you open multiple shops on Etsy, it boosts your performance:

Selling different kinds of products

In case you sell products that belong to different niches, it may be a turn-off for the people, and your users may not stick to you because everything is a mess. So, you may open multiple Etsy shops for selling multiple kinds of products.

Selling products having different use

With different Etsy shops, you can sell personal-use items and commercial-use items in different shops. It prevents the shoppers from getting confused.

Frequently Asked Questions

Can I use the same web browser for both my Etsy shops?

Most of the browsers are not going to allow you to sign in for multiple Etsy accounts at one time. Thus it is better to use more than one browser for your different storefronts with each account. This relieves you from the task of signing in and out frequently.

Can I run two Etsy Shops?

Yes, You can easily run more than one or two Etsy shops. For this, you need to open more than one account from different browsers and with different product niches to give your business a new upfront.

Can I delete my Etsy shop and start over?

Etsy does not allow you to start over with a shop that is permanently deleted. In case you have to start a completely new one. If you want to close your shop and continue using Etsy as a buyer, you can simply do this. You can reopen a new shop at any time.

How many sellers are there on Etsy?

Etsy has more than 2.1 million active sellers as per the reports of 2020.

How much do the average sellers make on Etsy?

Usually, an average of Etsy sellers reports an average income of $56000 annually. Up to 65 percent of sellers, though, earn less than $100 every year from their Etsy shop front.


Whether you are already having one account on Etsy and thinking of starting multiple shops on Etsy, or you are new in this field, the idea is good. To give your business very new growth in this profitable marketplace, try out new and effective ideas. This not only grows your business but also gives you a very organized selling experience and lets you create a very effective user experience. Hopefully, the above-mentioned guide is rightly going to help you to have more revenue rate on Etsy.

Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on alf@ecommercenext.org

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