Simply put, Digital Asset Management (DAM) is a program that centralizes all of your digital assets. If you’re looking for a way to put all of your digital assets into one system where your collaborators can easily view, manage, and analyze their collective assets, this is the easiest and most efficient way to do so. The benefits of having a DAM for digital branding are endless, but here are 7 to get you started in the world of asset management.
Consistency
Having a DAM system is the best way to streamline your digital assets branding to achieve maximum brand consistency, allowing you to form better relationships with your clients. With a DAM, gone are the days of your team and collaborators having to continually sift through emails to communicate which assets are being used, which need more work, and which ones are performing optimally. As all of your digital assets are in one place, this communication no longer needs to take place, as your colleagues can breeze through and search for assets as and when they please to ensure that brand consistency is being maintained at all times.
Storage
Instead of having to use a series of Dropbox accounts or other storage options, a DAM puts all of your organization’s assets into one place, where storage is easy to access and often contains more forgiving capacity than that given by other storage solutions.
Efficiency
Now that your team can spend less time on emails and storage issues, they can get to work much quicker on their marketing efforts, ensuring that all jobs are completed quickly and efficiently
Prevents unused assets
With all of your assets in one place, you can easily see which ones are not being utilized and can be axed or appropriated for other projects.
Distribution
Distribution across all platforms, including social media and content management programs, is made simplified by having undemanding access to all of your digital assets at once. They can be exported to each of their required destinations with ease as needed.
Analysis
With a DAM, you can analyze the performance and usage of your digital assets in one place without having to use external programs. As most DAM systems have analysis tools inbuilt, this is another way to improve the efficiency of your digital marketing and allows you to better communicate with your team those areas which need improvement and those which are ready for distribution.
Improve collaboration
With your team can see the organization’s assets, this makes collaboration a dream. Members are no longer bound by time differences and geography, as they can collaborate from anywhere across the globe at the touch of a button. They can edit at any time of the day they wish, from wherever they want to- the office, their home, on the go.
Final Thoughts
A Digital Assets Management system is the way to go for effectively managing your digital assets, creating maximum brand consistency and productivity among your network.
Related Product Information Management (PIM), DAM and MDM Links
- 7 Reasons DAM And PIM Integration Is The Key To Your E-commerce Success in 2020
- Top Digital Asset Management Tools To Try In 2020
- PIM vs. MDM: What’s Right for your Business?
- 4 types of master data to center your business around in 2020
- What is PIM?
- What is DAM?
- What is MDM?
