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Verizon Media to offer a customized digital storefront experience by launching Yahoo shops

Verizon Media, a leader in innovation, content, and commerce, announced plans to launch Yahoo Shops, a new marketplace destination featuring a curated, native shopping experience tailored to the user including innovative tech, from shop-able video to 3D try-on, and more. This platform is preparing to launch a digital marketplace with original commerce capabilities and a curated customer experience.

Verizon Media’s accelerated commerce strategy puts the company in a unique position as the only digital media company to feature native commerce capabilities, at scale. For brand partners and advertisers, this means Yahoo Shops is one-stop commerce and advertising solution. Yahoo Shops merchants can meet shoppers anywhere along their journey, from awareness to transactions with Verizon Media’s advertising platforms. For consumers, Yahoo Shops is a new and seamless way to discover, engage and shop, all within a personalized digital storefront experience.

After the successful onboarding of the plans with the platform’s striking tastes and preferences, Yahoo shops will soon be available for the customers and they would be able to see their own digital mall, only featuring brands that fall into their specialization and interest. Moreover, Verizon Media is showcasing an expansion of its youth-oriented, cross-channel “In The Know” shopping network, with ITK Parenting and ITK Cooking. ITK Parenting and ITK Cooking will bring viewers short-form content from influencers like Hannah Bronfman and Rocky Barnes, celebrity chefs, and more.

Yahoo shops also intend to launch with at least 15% participation from Black-owned retail businesses, and also plans to take enhance the inclusion of other under-represented groups of the retail industry.

“Since the beginning of our commerce expansion we’ve focused on delivering a smart and personalized shopping experience for our users while shortening the path to purchase for our brand partners,” said Andrea Wasserman, head of global commerce, Verizon Media. “Yahoo Shops is that manifestation and it brings the best brick-and-mortar concepts online while helping shoppers connect with new brands and support diverse merchants.”

For brands, Yahoo Shops is a one-stop commerce and advertising solution. For users, Yahoo Shops is a digital marketplace built around each shopper’s personal passions. Building immersive shopping experiences based on user passions has been a key pillar of Verizon Media’s commerce expansion.


Sanna Sharma
Sanna Sharma
Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

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