TikTok today launched a new “TikTok for Business” platform, which provides marketers with a variety of resources and tools to help them utilize the short-form video app for their advertisement campaigns.
The platform includes tips, notes, and links to other TikTok tools, like its Creator Marketplace and its self-serve ad platform (presently not available in all regions). It also provides links to a range of case studies to help businesses understand how they can make the best use of TikTok for any promotional campaigns.
“With the launch of TikTok For Business, we set out to embrace the creative, positive, and real moments that make our community so special with solutions for businesses to connect and grow with our wonderfully expressive community.” as explained by TikTok.
The available resources are imaginative and interesting, but at this stage, the platform seems to have its limitations. TikTok hasn’t announced any major expansion of its ad tools, or opening up of its ad platform, despite the new site promoting the various ways in which TikTok can be used for providing marketing thrust.
The main focus of the platform is TikTok’s ad slogan – “Don’t Make Ads, Make TikToks”. This seems like good straight information, inviting businesses to focus on aligning with platform usage, as opposed to interruptive ads. But there’s not a lot here on offer to further facilitate such, beyond what was previously available.
But there are hints of what may be coming ahead as TikTok has also announced the launch of its new AR Brand Effects and Partner Program.
“A new innovative format of TikTok’s Branded Effect, which can activate exciting visual effects such as a Brand logo or Brand product in user’s videos. As a part of this launch, we’re excited to partner with leaders in 2D & 3D development in an effort to scale creativity and production of AR effects for brands on TikTok. Those partners include Bare Tree Media, Subvrsive, Tommy, and more” Tiktok stated.
The interesting part is that TikTok is also, apparently, working on a new ‘Business Data Hub ‘ which, one would assume, will provide more insight for marketers.
But overall, the detail shared as part of the new business platform launch are very few, outside of a few indicators.
However, it could prove to be a valuable resource, connecting marketers to a range of helpful insights and tools to help maximize their TikTok efforts. And with the platform continuing to attract more traffic, many businesses will be reworking upon their options.
Nonetheless, the new business hub provides some good case studies to read through to get some insight on how to approach TikTok for marketing. And eventually, one may be able to link through and launch its campaigns direct from this platform. You can check TikTok for Business here.