Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
This wedding flower rental company has changed the traditional wedding mindset thru e-commerce
e-commerce is penetrating into traditional markets and mindsets! This episode of digital icons looks to enlighten our audience to new possibilities and also to educate ourselves on the importance of thinking outside the box with regards to profit, customer satisfaction, and long term business sustainability. Join Lauren Bercier, Co-founder & CEO, Something borrowed blooms as she explains how a win-win situation can be made possible in retailing.
Co-founder & CEO, Something borrowed blooms
About Lauren Bercier
Lauren Bercier is the Co-Founder & CEO of Something Borrowed Blooms, an innovative startup modernizing the wedding flower industry. The company specializes in providing on-trend, premium silk wedding flowers for RENT saving couples up to 70% compared to traditional florist pricing. Since launching, SBBlooms has supplied florals for thousands of weddings, now serving on average 500 weddings per month and growing. Bercier has led the organization through substantial growth, most recently increasing revenues by 132% in 2019.
About Something Borrowed Blooms
https://www.somethingborrowedblooms.com Something Borrowed Blooms (SBBlooms) is changing the way brides plan and pay for wedding flowers with a unique solution to keep wedding flower costs low while still offering elegant arrangements that capture the attention of brides across the country & beyond. The company specializes in providing on-trend, premium silk wedding flowers & décor items for RENT saving brides up to 70 percent compared to traditional florist pricing. Since launching, SBBlooms has supplied florals for thousands of weddings throughout the U.S and Canada, now serving on average 500 weddings per month and growing. SBBlooms has received national press from media outlets including Martha Stewart Weddings, InStyle, Loverly, Buzzfeed and more. The placed third in the FedEx Small Business Grant competition and was chosen to be featured in FedEx Office’s national ad campaign.