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HomeeCommerce NewsThe next big thing in e-commerce could be livestreaming

The next big thing in e-commerce could be livestreaming

Live streaming

We know that trends keep on changing and new trends start to emerge as far as shopping and people’s habits are concerned. It is seen that people who were only shopping from retail stores a few years back have started to shop online and in this COVID-19 world, we know that most of us are forced to buy online. Another fact is that retailers are finding it hard to keep their stores running meaning that e-commerce is going to rule the world soon. As far as online shopping is concerned, we do have trends in that as well.

At first, we saw that people were hesitant to get orders delivered to their homes for privacy reasons and they would opt for pickup from stores. Now that things have changed, people are ordering at their homes regardless of privacy since it is convenient and there have been no security issues as well. A new report has now emerged which says that there will be a new trend in e-commerce as well. This new trend is going to be live streaming and let us explain how this will take place.

In what might be related mostly to retailers selling fashion items, the “retail influencers were live streaming inside of boutiques, offering product closeups and even trying on clothes, shoes and jewellery for an online audience”. Now, this is something we know is possible only via retail stores because you cannot try the clothes in online stores.

For those who don’t know, Livestreaming is very popular in China and they are used to seeing their favourite influencers cooking, eating, changing clothes as well as other things so rest of the world will start to understand the benefits and adapt to it soon. Live streaming will also be a way to reach customers who can’t go out due to the virus threat.

Sonali Minocha
Author: Sonali Minocha

Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on [email protected]

Author

Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIMBesides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company.I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually)Want me to cover an interesting story around eCommerce or PIM? Reach me on [email protected]