Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
Paving the way for omnichannel solutions in Denmark
Carl Ras is a 90-year-old Danish company that sells power tools, bolts, and nuts to professional contactors. In this video Morten Jørgensen, the Digital Tech Lead at Carl Ras, discusses how the company has been adopting new omnichannel solutions and digital tools to help personalize the digital retail experience for their customers.
Digital Tech Lead
About Morten Jørgensen
Passionate about UX, Design and Business, Morten works in the intersection between business and development and works to build creative solutions that help brands improve their business. Recently, he joined the Company Carl Ras A/S as Digital Tech Lead, where he is responsible for all aspects of the digital transformation, driving digital innovation and e-commerce to position the brand for sustainable long-term growth. Prior to joining Carl-Ras, Morten held a similar job as Episerver Tech Lead at one of Denmark’s biggest banks. He also has a past working in the Insurance, television and telecommunication industry and has created web and E-learning solutions for brands like Carlsberg, Kronenbourg and Novo Nordisk.