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Paving the way for omnichannel solutions in Denmark

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Paving the way for omnichannel solutions in Denmark

Carl Ras is a 90-year-old Danish company that sells power tools, bolts, and nuts to professional contactors. In this video Morten Jørgensen, the Digital Tech Lead at Carl Ras, discusses how the company has been adopting new omnichannel solutions and digital tools to help personalize the digital retail experience for their customers.

Morten Jørgensen

Digital Tech Lead

About Morten Jørgensen

Passionate about UX, Design and Business, Morten works in the intersection between business and development and works to build creative solutions that help brands improve their business. Recently, he joined the Company Carl Ras A/S as Digital Tech Lead, where he is responsible for all aspects of the digital transformation, driving digital innovation and e-commerce to position the brand for sustainable long-term growth. Prior to joining Carl-Ras, Morten held a similar job as Episerver Tech Lead at one of Denmark’s biggest banks. He also has a past working in the Insurance, television and telecommunication industry and has created web and E-learning solutions for brands like Carlsberg, Kronenbourg and Novo Nordisk.

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Sonali Minocha
Sonali Minocha
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on

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