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Customer Data Platforms can unify data silos in e-commerce businesses

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Customer Data Platforms can unify data silos in e-commerce businesses

A Customer Data Platform (CDP) can help marketing, sales, and customer experience teams with limited technical skill-sets to work across data systems. In this video, Eric Archer, the Marketing Director at Arm Treasure Data, discusses how a CDP differs from a Customer Relationship Management (CRM), its scope and use in retail and e-commerce sectors.

Erik Archer Smith

Marketing Director

About Archer Smith

Erik is a data-driven marketing and sales professional at Arm Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s.

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Sonali Minocha
Sonali Minocha
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on

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