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Customer Data Platforms can unify data silos in e-commerce businesses
A Customer Data Platform (CDP) can help marketing, sales, and customer experience teams with limited technical skill-sets to work across data systems. In this video, Eric Archer, the Marketing Director at Arm Treasure Data, discusses how a CDP differs from a Customer Relationship Management (CRM), its scope and use in retail and e-commerce sectors.
Erik Archer Smith
About Archer Smith
Erik is a data-driven marketing and sales professional at Arm Treasure Data with 10+ years experience helping companies scale during phases of hyper-growth. Erik got involved with tech early and built the first social media site in Japan using open source technology in the early 2000s.