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Advertising may win quarters, innovation wins decades!

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Advertising may win quarters, innovation wins decades!

On ecomm Adtech 2019 marketing innovation keynote speaker gave us his foresight and future vision on marketing innovation, martech and ecommerce. Based on his notorious Mad Men vs. Math Men theory and trend-framework, he explains how big brands can survive and grow in the era of Industry4.0

Igor Beuker

Speaker & Publicist

About Igor Beuker

Igor Beuker is a professional public speaker and publicist known for his foresight on trends and technologies that impact business, economy, and society. With his radical vision and independent voice, he inspires audiences around the world. At conferences and on social media, Igor is frequently a trending topic as “Math Man in a world of Mad Men” and described by audiences as “Burning Man meets TED.” After 2,000+ talks for leading brands and events, Igor jumped from the podium to the television screen. He still speaks 150 times per year. Behind the scenes, a serial entrepreneur with 5 exits (3 to WPP) and 24 angel investments, an award-winning marketing strategist for brands like Amazon, L’Oréal, Nike and Unilever, and a new breed trendwatcher for Fortune 500s.  For more information please visit,

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Sonali Minocha
Sonali Minocha
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on

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