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Partnership of eCommerce companies and traditional stores to lift economy

The economic growth slowed down because of the continued shutdown of the manufacturing channel during Covid-19. China maintains strict covid protocols. The disrupted marketplace area in China has placed a worldwide impact. The international financial system is already at a wreck even point. In this scenario, only eCommerce businesses find a way out. eCommerce companies around the world saw a high during the pandemic. Because of movement restrictions, people went online shopping. The economy showed signs of recovery as the demand for online platforms increased.

Post-pandemic, online retailers continue to find the same traffic on their sites. eCommerce companies have captured the marketplace. Even the CEO of Lazada group focuses on building a cascaded production-supply network.

Dong highlights the flip side of increased online customers. eCommerce companies receive huge orders every day. All the customers need the delivery on time. Hence it becomes difficult for online retailers to cater to all the orders on time.

The CEO suggests that eCommerce companies join hands with offline stores. Then, he shifts the attention to building an integrated production-supply online-offline infrastructure. This may take a while but will boost the economy manifolds.

The Southeast Asian marketplace has joined hands with traditional retail players. This has eased the business process. First, eCommerce companies receive online orders. Later, traditional retail stores complete the orders due to their local presence.

In one such partnership, the Lazada group had a deal with the Masan group in Vietnam. Masan group had a lot of offline stores, grocery stores, etc. The former worked with them to deliver from their store to customers.

Lazada group has made many such investments. It is still open to such partnerships. For example, the CEO of the Lazada group proposed the offline stores to partner with them.

In due time, this online-offline infrastructure will become the future of businesses. However, the brick-and-mortar store will continue to function in close association with online retailers. Therefore, eCommerce companies around the globe need to adapt to it.

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