LazadaGroup, the international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group announced Chun li as the new CEO. He has previously served as its president and head of Indonesian operations.
He will be replacing group CEO Pierre Poignant. He would however continue in his role as Indonesia CEO.
“Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy,” commented Chairwoman Lucy Peng, Lazada Group.
Chun joined Alibaba in 2014 as its CTO for its business unit serving the business-to-business market. He was promoted as co-president of Lazada in June 2017, a time when Alibaba took a majority stake in its holding. He was subsequently made the business head in July 2019 for Indonesia.
The outgoing CEO Pierre Poignant will become a special assistant to the Alibaba Group Chairman and CEO, Daniel Zhang, Lazada said in a statement. Lazada uses Alibaba’s technology across its platforms.
This Singapore-headquartered company made a statement earlier in the month that the COVID pandemic saw its grocery sales — sold through its online supermarket delivery business RedMart in Singapore — jump four times from early April. It was during these tough times when strict social distancing restrictions measures were implemented to slow the spread of the coronavirus.
Lazada further stated that it served over 70 million unique consumers across six different Southeast Asian markets in the financial year ending March 31.