HomeeCommerce NewsLazada, South East Asia's E-Commerce giant gets new CEO

Lazada, South East Asia’s E-Commerce giant gets new CEO

LazadaGroup, the international e-commerce company founded by Maximilian Bittner with the backing of Rocket Internet in 2012, and owned by Alibaba Group announced Chun li as the new CEO. He has previously served as its president and head of Indonesian operations.

He will be replacing group CEO Pierre Poignant. He would however continue in his role as Indonesia CEO.

“Chun is an experienced business leader who can realize Lazada’s vision of unifying commerce with technology to advance Southeast Asia’s digital economy,” commented Chairwoman   Lucy Peng, Lazada Group.

Chun joined Alibaba in 2014 as its CTO for its business unit serving the business-to-business market. He was promoted as co-president of Lazada in June 2017, a time when  Alibaba took a majority stake in its holding. He was subsequently made the business head in July 2019 for Indonesia.

The outgoing CEO Pierre  Poignant will become a special assistant to the Alibaba Group Chairman and CEO, Daniel Zhang, Lazada said in a statement. Lazada uses Alibaba’s technology across its platforms.

This  Singapore-headquartered company made a statement earlier in the month that the COVID pandemic saw its grocery sales — sold through its online supermarket delivery business RedMart in Singapore — jump four times from early April. It was during these tough times when strict social distancing restrictions measures were implemented to slow the spread of the coronavirus.

Lazada further stated that it served over 70 million unique consumers across six different Southeast Asian markets in the financial year ending  March 31.

Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on alf@ecommercenext.org

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