Twitter, a famous social media networking platform is trying its hand at the social shopping scene with a “Shop” button being prominently displayed on some tweets. This new feature will enable the integration of merchandise information as a part of the tweet and link to an e-commerce store. The tweet card will include the name of the shop, product, and price.
The concept was first spotted by social media consultant Matt Navarra, who tweeted screenshots of the experience. The social platform mentioned that that the tweet is an example of the e-commerce-focused tweets the social media platform is planning. Moreover, With more than 300 million active users, Twitter is an excellent platform for businesses to reach & connect with the new audience. It is a go-to social network for businesses to communicate with their fans & customers effectively.
The company is also becoming a creator platform and is launching a “Super Follow” subscription. This will enable the subscribers to enjoy exclusive benefits, content, and discounts. There could also be “shoppable” tweets that would give creators the power to direct fans to merchandise.
The platform made an announcement that it was searching for a subscription product to lessen its reduce its dependency on paid advertising. One idea would let users tip people they follow in exchange for exclusive content.
Plans for e-commerce were hinted at during Twitter’s Investor Day last week. “We’re starting to explore ways to better support commerce on Twitter,” said Twitter Revenue Lead Bruce Falck during the event. Falck also acknowledged that people talk about their favorite brands on Twitter, and some businesses have already started integrating sales into tweets. He told investors the concept is still in its initial stages.
“This demand gives us confidence in the power of combining real-time conversation with an engaged and intentional audience. Imagine easily discovered, and quickly purchased, a new skincare product or trendy sneaker from a brand you follow with only a few clicks,” Falck said.