Both online websites and offline stores are essential to retail. Customers can decide to purchase products from any of these stores, and there must be a high level of synchronization with the exact products advertised online, available in physical stores. In this episode of Digital Icons, Ethan Chernofsky, VP of Marketing, Placer.ai talks about the gap between online and offline ventures as well as discussing the potential of foot traffic analytics to bridge this gap.

Ethan Chernofsky

VP of Marketing at Placer.ai

Ethan Chernofsky is the VP of Marketing at Placer.ai. Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business. Retailers make critical decisions every day while in the dark. Do they not have answers to seemingly simple questions: Who visits my store? Where do they live or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?

Placer.ai provides retailers with actionable location-based insights into their audience and competition. With unprecedented visibility into humanity-in-action, every retailer can be brilliant at running their business.
Retailers make critical decisions every day whilst in the dark. They do not have answers to seemingly simple questions: Who visits my store? Where do they live, or work? What other locations do they frequent? What’s my churn rate? Where do those lost customers go? What are my competitors up to? And ultimately, how should I deploy my limited resources to grow my business?
Placer.ai provides instant access to location insights derived from the foot traffic of millions of consumers, delivering visibility into offline behavior. We shed light into the churn, trade areas, untapped audiences, out-of-store behavior, and competitive benchmarking.