It is crucial for sellers to always look for better and more effective ways to know how to get more Etsy sales. The platform is quite crucial to outperform if sellers are missing out on effective strategies for it. However, it is not so difficult to get into the system to boost your sales, as the regular updates on Etsy offer many valuable insights to help the sellers. Hence using the smartest and most important Etsy tips can approach useful ones to help you in many ways. Thus here are some of the essential ways that can help you effectively to have a very healthy boost in your sales. Read on.
Also Read: How to sell on Etsy? 10 Best-selling items on Etsy
What is Etsy?
Etsy works as an online marketplace for all the artists, crafters who sell handmade items, or collectors of vintage and other valuable products. It is one of the most lucrative shopping platforms for all the sellers who want to reach out to the sellers with their work and innovation through crafty ideas.
Hence Etsy serves as a great online shopping platform for those who work with the customer-to-customer or peer-to-peer online business model. You can quickly sell your art. Jewelry, clothing, collectibles, and other decorative objects easily use this platform. Hence knowing all about the boost in Etsy sales is a must-know matter for you.
Why is Etsy getting popular?
Etsy drives sales in billions. The large stores cannot cater to the small interests because of a lack of demand for such products to make up for the costs. However, with Etsy, as a retailer, you can serve different geographical regions. In short, you will get more of such customers, and the demand will become sufficient for a decent profit. Etsy alights with both small and big business niches.
Etsy is designed in a way that everyone can utilize it. With Etsy, you can create new shops along with new product listings with ease. Being a user-friendly platform, every product data and sale are available readily for downloading.
Besides, with Etsy, you get a built-in customer base, and it makes things easier for you to break in. Etsy has millions of visitors who browse through the marketplace and can see your products easily.
Easy Tips to Increase Your Sales Effectively
To become a very successful Etsy seller, it is important to follow all the strategies that will drive more sales on your Etsy shop. Hence it is important to follow all the essential tips to drive more Etsy sales to your account. Following are some of the ways by which you can increase your sales on Etsy to a great extent. Let us have a look at them:
1. Connect Your Shop with Your Social Media Accounts
Social media is undoubtedly one of the most important and crowded platforms in the modern world, which needs work as a great way to reach out to more and more people. One of the most creative tricks to increase Etsy sales is putting your shop handles on your social media profile. Also, you can add photos while creating a listing on your social media account.
Using social media in a much more engaging way while targeting your loyal social media followers can help you much. At the same time, you can drive more traffic to your shop in this way which is going to make your shop more visible on Etsy. Here are some tips on how do you use social media to boost your sales:
- Try engaging your visitors personally and try retaining them for boosting your traffic.
- Come up with attractive and important announcements frequently to make your users follow you.
- Create continents that are worth sharing, which is going to reach out to the people who are potential buyers
- You can run a much-focused giveaway campaign for maximizing the effectiveness of your shop and selling.
2. Use the Trick of Engaging Social Media with Coupon Codes
Buyers love the idea of coupons to get some bonus offers on their purchases. Hence it would help if you put your smartness into it to make people collect more coupon codes from you. You can ask potential customers to share products on their social profiles or with friends to earn more coupon codes. This is simply going to be a two-in-one idea for you. You are not only making your buyers this way, but also you are increasing your reach to more customers which is going to help in increasing your brand’s awareness.
This is one of the most popular campaigning ideas on social media, rolling out successfully for most online sellers. You can alternatively use the coupon codes to ask your potential users to subscribe to your newsletter. You can easily make the coupon codes work only at a very minimum of the cart value. Using these tricks is going to help you to boost Etsy sales.
3. Opt for a Discount on Etsy for the Abandoned Shopping Carts
As someone goes to buy an item on Etsy, they have second thoughts. Hence they leave it on their cart. This is quite popular for all online shoppers. Not sure about other eCommerce platforms, but Etsy has a feature where you can send out your coupon codes for those who are about to leave their cart before finalizing their purchase.
This is a very excellent feature and works in a much more effective way. Hence it is worth selling with the little discounts on the products left in the shopping cart. Whether it is a 10% or a 15% discount, it will undoubtedly give your shoppers a very nice response. As a discounted sale is always better than a no sale, it will also impress your users, driving your conversion in a much more positive way.
4. Keep Changing the Etsy Tags or Headline for the Item
It is crucial to constantly change your Etsy tags and headlines to make your sale a very healthy and easy boost. If any special occasion comes, you can add the keyword to your item title for selling. Whether it is Christmas, Easter, or any other festivity, you can easily add the festival’s name on your tags or headline to give your products a seasonal boost in sales.
Hence it will be a very effective way of thinking of how to boost sales on Etsy. Also, you can opt for other very eye-catching ways to rejuvenate your tags, which will be much more attractive for your users.
5. Have Better Practice on Your SEO
SEO is the most important way to boost your traffic to your Etsy. Many of the interested customers are surely going to come to the internet to search about the product they are finding. Thus it is important to stay updated with the SEO so that your Etsy shop can stay on visibility.
It is vital to make your Etsy shop highly SEO- optimized. Boosting the SEO through adding keywords and SEO-friendly continents is going to help your shop to have a very easy rank at the top of all the web searches.
While optimizing the SEO on your page, make sure you are considering everything that includes your business. From your business name to the product description and title, all are going to work in a much more effective way. While writing product details, try to cover all the aspects like size, color, shipping, use, conditions, etc. This is easily going to minimize the concerns for the customers, and you are going to have a very easy method to increase Etsy sales.
6. Focus on Blogging
No matter how unique your products are for your Etsy sales, there are always going to be some sellers who sell the same products. Thus, it is vital to ensure that your product stands apart from all the other products available in the market. And you have to let your potential users know that your product is different in traits. Thus, blogging will be a very effective way to promote your products.
Starting a blog to share essential information regarding your products will be an effective way to increase your visibility for your Etsy store. Also, it is imperative to consider including all the details regarding your products while pairing them with relevant keywords and SEO. Also, you can write about pieces in which your customers are interested. This is going to help you to educate your potential users about your product, and also, it is going to deliver them useful knowledge.
7. Consider Researching All the Successful Etsy Sellers
Though selling is unique and different for every seller. Hence you need to have precise insight into the strategies of other Etsy sellers with impressive success stories. Not your usual business books are going to help you every time. It is all about going on the field to collect practical experiences rather than knowing only the theoretical strategies.
Look at the shops that usually appear in the frequently searched results. Try to understand what they are doing to make their Etsy shop business right. Put your observation on the other Etsy shops and start opting for your research to apply their success tips to enhance your shop boost. Also, you can have many valuable ideas from podcasts, eBooks, blog articles, or other eCommerce platforms.
8. Create a Mailing List
Getting more sales on Etsy can be achieved in a much more effective way through Emails. Though Email marketing is a very traditional way of boosting your sales, it is effective and still ruling the marketing world. Hence, email campaigns can help you inform your customers about the new products you are launching. Also, it is one of the very lucrative ways of making your sellers aware of the changes or sales in your business, which will make them rush to your shop if they find anything interesting and attractive.
Also, it is better to assist your customers in seeking feedback through email. This will not only be effective for you to maintain your brand awareness while making your appearance in your shopper’s inbox, but also helps you to maintain a very healthy shopper and seller relationship. You can use email authentication systems to make proper use of this system.
9. Consider Using Free-Shipping Bait
Buyers love free shipping! And it is a fact! This is one of sellers’ most common practices to increase their cart value. Decide your minimum order value to qualify for free shipping. Also, you can come up with a price tag for your products where the free shipping will not create a loss on your profits.
Hence making free shipping available innovatively while saving your profits is going to be a very effective way to boost your sales. According to studies, users prefer products with free shipping over those products that come up with a price. Therefore using free shipping to treat your customers is simply going to be a very effective way for getting more sales on Etsy.
While you opt for displaying any search term, the algorithm of Etsy considers free shipping to show results. When you pay for the cost of shipping, it easily reduces the pricing of your other competitors. Hence it is a great way to be promotional with your shop.
10. Focus on Making Your Return, Refund, and Shipping Policy Seamless
Users love to rely on a brand that offers them the most convenient way of shopping. So if you are thinking of how to make sales on Etsy more effective and progressive, then focusing on your refund, return, and shipping policy is going to be simply great. Hence go through the shipping policy and try to keep it crisp and easier.
Customers are simply going to love to have a very comfortable purchasing experience. Moreover, making the replace and refund policy easier is going to help you in building your trust with your customers, which is essential for growing your shop’s conversion and revenue in a much effective way.
11. Optimize your Etsy Store
Your every optimization effort needs to begin with the store. Right from the very beginning of your Etsy journey, you will need to get a few things right. You need to make use of imagery to showcase a story to your visitors right from the very moment they come to your store. Choose the right profile photo that goes correctly with your store’s banner.
Choose the correct name for your store. Make sure that the name you decide is relevant to the products you will offer. Keep the store name easy to remember and catchy.
Only put the products on the store that follow your store’s theme. In case you want to open something different, Etsy always allows you to open a 2nd store to expand your other business.
12. Include relevant keywords
The description of your listing is indispensable. The description showcases every relevant detail associated with your products. It includes your product’s size, materials, quality and several other valuable pieces of information.
The description of the product is the right place to insert suitable keywords. The keywords are responsible for ranking your listings on the search engines. Thus, it would be best if you used them wisely.
However, you cannot include random keywords, and you need to pick the right ones to rank yourself in a higher position in the SERPs. So, invest some time to figure out which keyword to put into action.
You may tap on the search bar in Etsy and type the keywords you want to rank for, and you will get multiple suggestions. All these can be added to the keywords list while tagging the listing. You can also use the same research process in other search engines like Google. You will need to add the keywords in the description of your product.
13. Consider excellent product images
Images are one of the best elements that attract the most number of visitors. Eye-catchy and attractive images with different hues can make a difference. Shabby product images will discourage your visitors from even looking at your product.
Do not you require high conversion rates? If yes, you need to make use of the correct photos. You will need to invest some time in shooting amazing photos for your products.
Yes, professional cameras are the best to go with. But if you do not have one, you can consider a basic DSLR camera. Or else, for photography needs, you can also use your smartphone.
Remember that the more images, the more confidence your purchasers will get in your products.
14. Promote with UGC
UGC stands for user-generated content. It can be the pictures that the purchasers post in the short videos, the review that they are posting on Instagram, or it can even be the product review from the influencers.
They are believable and effective because it represents the “Word-of-mouth” referral that the customers trust the most.
And so, you will need to grab them all. The best way is to directly ask the customers. Offer them a card to encourage them to upload a photo while giving a review for the product. Also, emails can be set to remind them about it.
After they permit you, you can use the user-generated content on campaigns, email marketing, social media posts, etc.
15. Stay present on forums
Here forum means the forums that are external to Etsy. There is no need to waste time promoting on the Etsy forums because most of them are sellers in those forms. So, it does not matter how great your product is; they will not purchase it.
Another way to help your customers is there. No one would like to see you simply promoting the products on each forum post. So, you will need to use your skills and expertise to answer potential customers’ questions. Show them that you are trustworthy and an expert in whatever you are doing.
If you can execute things right, people reading your answers will try to learn more about you. Keep the information in your profile so visitors can see it as soon as they visit.
16. Develop new products to reach new customers
When you list fresh products in your show, it offers you plenty of benefits. It contributes to the freshness of your store, which in turn helps in Etsy SEO. Customers find reasons to return, which increases both sales and conversion rates at the same time. Also, it lets you explore a new niche which improves your all-over sales.
If you have less than 50 products, one of the best things you can do is add more products.
Look at your bestselling products and see what makes them stand apart. Similar products can be created, or you can add variations to them.
You can also go through all those negative reviews for launching a new product that can solve their problem.
Also, creating seasonal products is an excellent way to get in touch with new customers. This is a great strategy to boost sales on special occasions like Christmas, New Year, Halloween, and others.
17. Include scarcity to products
Creating scarcity is one of the best tactics that you can use in your Etsy shop. Things like “Only 2 available and it is in 7 people’s cart” can be added. It creates scarcity and establishes a sense of urgency for all the shoppers out there. They will feel that if they fail to take action soon, they may end up losing the chance to purchase the product.
Ans, you can use this as a weapon to take advantage. Your bestsellers’ quantity can be put to 3 or less. It triggers a sense of urgency for the potential shopper. The best part is that everything can be done free of cost.
18. Include small gifts for impressing customers
Reciprocity boosts sales and establishes loyal customers. According to studies, most customers come back to make a purchase when they receive a small gift or a surprise, especially handmade products.
So, you can always make them feel special with a small surprise gift. It will serve the purpose if you can offer a sample of another product from your Etsy shop. It provides them with a genuine reason to return and purchase that specific product.
But you need to make sure that you are not devaluing what you are selling. If you are giving a full product for the second or third time to your customers as a free gift, they will start doubting the worth of the product because you are giving it for free every time.
19. Run a sale
When you quickly run a sale, it gives you some additional sales. However, you need to keep a few things in mind if you want to avoid taps.
You do not need to run sales and offer discounts often because the customer will expect it. With the emergence of eCommerce stores, online customers have become smart as well. They can easily sense the pattern and prices of the products.
When you make the discounted price your regular price, it will cut a chunk from your profit. So, it is essential to understand when to offer discounts and when not.
Do not use phrases like “limited offer”, “Mega Sale”, and “Only Today!”. Customers are already sick of such phrases and using them when you do not mean it will make you untrustful in the eyes of the customers.
20. Give importance to branding
A significant part of the success of a business depends on brand awareness and branding. Also, it is one of the toughest to enhance because it involves a lot of things.
Many people think that branding is just about the name of the shop, the designs of the business cat, and the logo. But it is a lot more than that. Branding includes every “touchpoint” with the customers. Customers feel branding when they interact with the sop you own.
Everything you think needs to be about how to impress the target customers from the banner and logo, covering the customer services, up to the packaging of your product.
So are you thinking of getting more sales on Etsy? Then it is not at all a challenging task to do if you are ready to take all the essential measurements. Hence, look at the above-mentioned Etsy tips, which will help you in better ways with increased sales. Also, it will boost your traffic in your Etsy store, which will bring in lucrative growth in your business. At the same time, it is going to scale your business so that you can expand it globally and reach out to more people in a much more effective selling process.