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HomeDigital IconsHow to future-proof your E-commerce Business

How to future-proof your E-commerce Business

Digital Icons – A vlog series

Tricks of the trade to grow and nurture your business

How to future-proof your E-commerce Business

Launched in 2001, Cox & Cox has thrived due to its business agility, and by staying ahead of innovative new technologies and trends. In this interview, Aynsley Peet, Head of eCommerce at Cox & Cox discusses the eCommerce features that have helped the UK-based homeware company remain on the cutting edge. Aynsley also shares challenges faced along the journey and the key learnings that driven continued success and revenue growth.

Aynsley Peet

Head of E-Commerce

About Aynsley Peet

An expert in eCommerce and project management, Aynsley has successfully coordinated the integration of multiple website builds onto new E-commerce platforms (Hybris, Salesforce Commerce Cloud and Magento), his most recent being the migration of the Cox & Cox website from Magento to Magento 2. Always with business KPIs front of mind, this latest project involved the integration of a new ERP, Warehouse Management System, Online Payment Systems, Email Marketing Programs, Site Search and Third Party Review Collection to create a fantastic user experience, resulting in increased online sales.

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Alf Alferez
Author: Alf Alferez

Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on [email protected]

Author

Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on [email protected]