GoDaddy Inc. is an American publicly traded Internet domain registrar and web hosting company headquartered in Scottsdale, Arizona, and incorporated in Delaware. This platform recently introduced a new feature on Tuesday (June 15), that enables its e-commerce customers to manage transactions directly on its business platform. This will make the payment easier and faster for businesses to get paid and manage orders
The platform was built using Poynt, a tech startup that GoDaddy acquired last December that lets businesses accept payments and sell anywhere. It bought Poynt for $320 million to expand its e-commerce and payments capabilities and said at the time that the deal would accelerate its strategy to provide a complete suite of commerce and payment services for its customers that could rival Shopify, which has emerged as a leader in the e-commerce tech category.
By combining Poynt with its existing websites, marketing, and WordPress commerce services, GoDaddy is now positioned to offer its customers a unified commerce platform bridging both online and offline shopping.
According to a press release, Both GoDaddy Websites + Marketing customers and Managed WordPress WooCommerce customers can add the solution, called GoDaddy Payments, to their dashboards.
Businesses will be able to use to it manage orders, billing, refunds, and payments. The solution processes all major debit and credit cards — such as Mastercard, Visa, and American Express — charging a small fee on each transaction. Funds arrive in the business’ bank account the next day.
“GoDaddy is hyper-focused on empowering our customers to sell everywhere with a single solution in a seamlessly intuitive experience,” said GoDaddy President of Commerce Osama Bedier. “GoDaddy Payments represents a major step towards centralizing every tool and service a business needs to successfully sell online. Customer feedback has been overwhelmingly positive, and we look forward to accelerating our efforts.”
Over the course of the pandemic, GoDaddy saw record net new customers and acceleration across its three core product categories — domains, hosting and presence, and business applications. GoDaddy said in its Q1 financial report last month that bookings passed the $1 billion mark for the first time. In November, GoDaddy said it had added over a million customers so far in 2020, net of churn, which was its highest nine-month rate of additions in its history.
