Klarna, the retail banking shopping and payment service, is now expanding its partnership range. It is now partnering with eCommerce platform Wish through the parent company of Wish, ContextLogic. It will now allow for better flexible payment making in the US.
Wish works as one of the biggest companies for eCommerce. It offers a much-curated shopping experience along with customized shopping feeds.
The eCommerce platform Wish has at least 90 million active users in at least 100 countries. It has partnerships with 550000 merchants on a global scale. The partnership between Wish and Klarna took place in 2014 in Europe.
Wish put its priority to offer more buy now and pay later or BNPL opportunities. Thus it is now expanding its partnership with Klarna to the US.
Through Klarna, the eCommerce platform, Wish’s users can further split their costs through installments. Users can now pay the first 25% for the four payments at the checkout area. The platform will collect the other three automatically every two weeks after.
The expansion of this partnership will strengthen in the next year. The service is rolling out for the use of Wish in Italy, Spain, Canada, France, and Australia.
“We’re thrilled to expand our longstanding partnership with Klarna to give our U.S. customers a greater level of freedom to shop and pay for their items when and how they want,” said Chief Product Officer Tarun Jain at the eCommerce platform Wish. “This partnership furthers our mission to bring an affordable, accessible, and entertaining shopping experience to millions of our customers around the world.”
Meanwhile, the Head of Klarna in North America, David Sykes, said that the modus operandi is about offering a frictionless way of online shopping to more customers.
Earlier this week, Klarna had made its debut as a one-stop app for shopping. It allows customers to shop all from one online store. They can browse for interesting offers and get many curated collections for shopping. Users will also get notifications for the price decrease. They can track their delivery and manage the tasks of payments, returns, etc. On top of that, their partnership with the eCommerce platform will leverage more.
Customers can now further choose the options of payments with interest-free installation from any of the online shops.
With the partnership of Klarna with the eCommerce platform, Wish enables shoppers to get the interest-free installment payment option. Now they can use this payment for a shop even if it is not a direct partner of Klarna.