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E-commerce in Brazil expected to grow by 18% this year

We have been focusing a lot on the e-commerce markets in major countries such as the US and China and even India to an extent. However, we tend to forget that there are markets which are quite big too. If not big in terms of numbers, they are definitely big in terms of the volume of sales. As we have seen in the UK, the e-commerce industry has been thriving there and there is still a lot of room for other companies to improve. Similarly, we have a new report regarding the e-commerce industry in Brazil.

And the good news is that Brazil’s e-commerce industry is set to grow in double digits this year. This report cites the local trade bodies of Brazil who are saying that the e-commerce industry will generate 106 billion reais this year. This means that the industry will grow by 18% if this figure stands true which it should unless there are any unforeseen circumstances.

The local body also estimated that the average ticket for online sales will be 310 reais ($72), with 342 million orders placed by approximately 68 million consumers. This means that the average spend per customer in Brazil will be quite high compared to other parts of the world. It is also worth noting that the smartphone purchases in Brazil will also account for 37% of the total sales which means that the country still likes to do a majority of its transactions via desktop.

Therefore, we can say that e-commerce companies can drive the growth of their business by driving more people to shop online from their phones. It has been proven that smartphone makes people buy impulsively rather than desktop which is generally seen as a method of purchase which is more done after calculations. Also, 2020 might become the first year e-commerce revenue in Brazil will exceed the 100 billion reais mark if forecasts remain true.

Sonali Minocha
Sonali Minochahttps://www.ecommercenext.org
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on sonali@ecommercenext.org

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