We have seen that most of the companies right now have been focusing on one and only thing that is hope they can get online during this pandemic where everyone is shopping online for things that they had never imagined would be sold online. Now, we know that coffee is something that was already being sold online through various different channels. But now that the pandemic is here, we are seeing that people prefer to exclusively buy their coffee online instead of going to the stores.
For that reason, it is important to note that coffee retailers that were already online and selling their products will have some great investments coming in for themselves. However, it is also important for them to stay afloat during this period so that they can cash in later. One such e-commerce company is White Tale Coffee which was a firm already selling their own handmade coffee online. Now, we have reported that the e-commerce firm has been acquired by a coffee holdings company which is named as SCB Global Java Holdings.
As far as White Tale Coffee is concerned, it is situated in Colorado, United States, offers premium single-origin coffee primarily through an e-commerce subscription platform. Now, we believe that the SCB Global Java holdings company would have found something very interesting in how White Tale Coffee is doing their business which is why they decided to acquire rather than let them run and make an investment.
We have also checked that the WhiteTaleCoffee website is down right now which also suggests that the company took it down and we don’t know if it will be back online. WhiteTaleCoffee founders said that “premium coffee platform that they are building appealed to us, as they respect the individuality of each brand” referring to a platform being built by SCB Global Java Holdings.