Digital assets for B2B e-commerce businesses is a lot of data with contents ranging from marketing to brand awareness and the likes. Digital assets include whitepapers, free trials and demos, e-books, videos buying guides, catalogs, coupons, samples, free consultations, and a long list of others.
These assets are usually a whole lot and require management for practical application to business processes. In recent years, digital Asset management has proven to be very useful in the running of B2B e-commerce businesses. And so, it is almost impossible to think that the management of these digital assets will come with cons. But yes, they do. Some challenges come with digital assets management, although these challenges are nothing so significant. Let’s check out some of them and see
Challenges of Digital Asset Management
Security of digital assets
Most of the time, the management of digital assets in an e-commerce business usually requires that all data get centralized in one safe space from which people can access the particular asset they need. This is for the sake of uniformity of digital assets and to cut out the possibility of errors. While this in itself is not an evil initiative, the challenge that comes with it borders on the lines of security.
Imagine that the centralized file got hacked into, and changes got effected to any of the assets. The fact that assets in the file are to be the single truth with no errors and inconsistency will prompt the uncensored release of these assets without checks, and this can have grave effects on the company image.
Another case is the outright loss of any asset from the centralized file. This is also another security challenge posed by Digital Asset management systems.
Storage space for assets
Digital assets can be anything from texts, to huge files, like catalogs and lengthy videos. Especially for companies that deal more in video assets, and images than a print asset, there is usually the need to acquire large storage spaces for the assets. While there is the option of using traditional storage solutions, like networks and hard drives, they can be slow and unreliable at times. So the better option is to save your digital assets in the cloud. The challenge therefore, is the fact that securing large storage spaces in the cloud is not a cheap project.
The centralization of Digital assets and the governance policy around its management make decision making and execution a slow and stringent process. With governance rule, assets can only be managed and approved for use by a few people, and all this slows down marketing and production processes. Every department in the company has to wait for the personnel in control of the assets for approval.
Asides slow processes, it stifles the creativity of other team members where they are not at liberty to make adjustments to digital assets to suit the form in which it is needed, or even for more expression. Hence, digital assets are not allowed to truly reflect the peculiarities of each project as assets have to be uniform.
The flexibility of Digital Assets
Digital assets management systems stifle the fluidity of the form and usability of assets. Because Data has to stay uniformed across different distribution platforms, assets cannot get easily tweaked to suit particular projects. Then the ills of high-level rigidity begin to crop up in the use of digital assets. So, there is a challenge faced by B2B sellers.
Static digital assets like, videos are usually more rigid than the editable ones. But notwithstanding, both types still hinge on rigidity, which is not suitable for departments like sales, creative, and marketing departments. Sales pitch and marketing projects require quick data and should not get delayed by the rigidity of digital assets.
The ease of use for most Digital Asset Management systems.
A sound digital asset management system should create platforms for offering setup training and usage tips for seamless user experience.
Most Digital asset management systems have complicated and clogged interfaces. For most, not much ease can be promised during usage and this usually poses great difficulty to B2B e-commerce sellers every time they use it.
Although there are a few DAM systems with good UI design, they just aren’t enough. For a system that runs DAM, an easy-to-navigate interface is the least that can be provided to enhance user adoption.
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