Wix.com which is a software company providing cloud-based web development services has recently announced that it is acquiring Rise.ai, a gift and customer re-engagement solution for online brands.
Wix is a classic template website builder and an AI platform rolled into one. One can choose from over 500 industry-specific templates and make use of its incredible drag-and-drop editor. Wix platform powers various online stores, service providers, events, and restaurants. Due to this service, the companies are able to sell through online means, social media, and mobile storefronts as well as manage and track inventory, orders, and fulfillment to payment and brand marketing. On the other hand, Rise.ai is a strategic re-engagement solution that provides brands and retailers with a unique currency of their own. Powered by Artificial Intelligence, Rise.ai helps merchants grow by retaining customers and increasing their average spending.
Head of Wix e-commerce Arik Perez stated that they are enthusiastic at the thought of expanding their offering and services as part of the Wix eCommerce strategy. He believes that by providing merchants with more native tools, they can enable long-term growth of not only the customer value but also revenues to build their businesses and keep optimizing and increasing profitability. Rise.ai is considered to be the best solution of its kind in the market, and the integration will allow merchants to easily manage and maintain customer engagement tools, ultimately leading to increased loyalty and revenue.
Wix is looking forward to joining hands with this AI-based platform in order to provide a full solution to merchants to manage customer re-engagement activities, which should boost customer spending and repurchases, including gift cards, loyalty programs, rewards, and referrals. The gift card and loyalty company will make e-commerce on Wix that much more comprehensive and effective.
“Customer retention has become the top priority for e-commerce brands worldwide, as acquisition costs continue to spike,” said Rise.ai Founder and CEO Yair Miron in the release. “Since our founding, we have powered tens of thousands of leading brands with loyalty and re-engagement solutions to grow their businesses. We are now thrilled to join Wix and bring Rise.ai to hundreds of thousands of online stores around the globe and help them rise.”
