With the doubling of online wine alcohol in a year’s time, the country’s largest direct-to-customer (D2C), wine merchant has joined hands with a leading e-commerce platform provider to enable scores of vintners an increased ability to sell and promote their products.
BigCommerce is a leading software-as-a-service (SaaS) e-commerce platform that empowers merchants of all sizes to build, innovate and grow their businesses online. WineDirect is the leader in winery direct-to-consumer (DTC) services including e-commerce, point-of-sale, wine club, fulfillment and marketplace distribution solutions. In an era of rapidly increasing consumer expectations, their unique end-to-end platform enables wineries to provide next-level service and create customer relationships that last.
While announcing the collaboration, both WineDirect and BigCommerce stated that their upcoming integration will bring modern, flexible e-commerce access to over 2.000 different wine brands around the world and take digital selling practices to the next level.
“Together, BigCommerce and WineDirect provide the modern platform wineries need to take their ecommerce capabilities to the next level,” said Russell Klein, chief commercial officer for BigCommerce. “As consumer buying behavior continues to evolve, particularly in the aftermath of COVID-19, wineries have the opportunity to significantly enhance their online sales. Through this partnership, wineries will now have access to world-class digital storefronts, inclusive of the functionality, security and speed needed to jumpstart their digital transformations.”
Klein further stated the partnership will provide wineries with the world-class eCommerce functionality they need to reach more customers directly, while providing the businesses with the functionality, security and speed needed to jumpstart their digital transformations, particularly in the aftermath of COVID. He believes that although wineries have been slower than other industries to adopt, but competition for consumer attention is increasingly fierce and to stay top-of-mind, wineries need to leverage every tool at their disposal.
With BigCommerce handling the digital side of the deal via the creation of attractive online storefronts, fast checkout, powerful analytics and flexible APIs that connect with third-party apps, WineDirect can focus on working with wineries to develop new sales and services.
The new platform is set for a partial roll out in the fall in time for the holiday season, ahead of a full migration beginning early 2022.