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Walmart to host a beauty live stream in collaboration with a wow-worthy beauty brand, UOMA

There has been a time when women of color have found it difficult and even sometimes even embarrassing to find beauty products suited for their complexions. However, this issue has been taken care of and today, in 2021, there exist various brands that cater to the diverse customer base. Fenty Beauty has one of the key developments, and the following brands are emerging, creating options for consumers. One more major beauty brand serving in this line is UOMA- by Sharon Chuter with the vision of taking beautiful rebellion to the next level with their line of inclusive, easy-to-use, science-forward products that won’t break the bank. It offers beauty ranges that are rebellious, innovative, and created for all.

Another piece of happy news is that Walmart, one of the multinational retail corporations is celebrating the expansion of its relationship with UOMA by hosting a live online fashion show that displays some of the collection’s makeup and skincare options. Moreover, the platform will also feature UOMA’s products in its stores and on its website. Walmart described UOMA as “ forward-thinking, radical and uncompromising when announcing the brand. The range is inclusive of all skin tones.  The collection will be available at more than 3,000 Walmart stores.

UOMA founder Sharon C., and global makeup artist and influencer Sir John will host a live stream on Facebook and Walmart Shop Live on Friday (July 30) at 5 p.m. ET, followed by a live fashion show featuring looks from the full UOMA by Sharon C. collection, including four new products, namely Primed to Glow Skin Perfecting Illuminating Primer ($9.48), Lips Don’t Lie Matte Lipsticks ($7.48), Floss Gloss Hi-Shine Lip Gloss ($7.48), One and Done 2-in-1 Brow Styler ($8.48).

All credits to the pandemic, shoppable streaming has received a boost in the first half of the year itself and brands rush to find new methods of reaching their home-based customers and selling to them. Walmart started collaborating with TikTok to host live-streamed shopping events.

“Walmart is sharply focused on offering products that excite our customers, so we’re thrilled to be adding UOMA exclusively to our line-up”, asserted Musab Balbale, merchandising vice president for Walmart U.S. Beauty. He even mentioned that they are continuing to grow Walmart as a beauty destination by expanding their assortment to make wow-worthy brands, like UOMA by Sharon C. Her new line aligns with the objective of inclusivity and quality and Walmart is proud to provide it to its customers.


Sanna Sharma
Sanna Sharma
Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

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