It is known that you needed to download a new app on your phone for browsing and even shopping for grocery via Walmart. This was because the general shopping app and the grocery shopping app for Walmart were different. Now, this is a trend followed by most players in the industry and even Amazon is doing it. However, it looks like Walmart’s experiment with that has failed or they did not see the results out of that separation.
This is why we can now report that Walmart is merging its grocery app with the main Walmart app and even the website. This means you can now see and buy grocery from the main Walmart app or website and no other app is necessary for the same. This is also a way by the company to make more people buy their grocery who are browsing the Walmart main app.
A Sensor Tower report shows that Walmart’s grocery app was much less in reach compared to the main Walmart app. As per this report, Walmart’s main app has been downloaded 103+ million times since January 2014 across both iOS and Android. Today, it’s the No. 2 app in the iOS App Store’s Shopping section. Walmart Grocery, meanwhile, has seen more than 16 million downloads across iOS and Android during that same time period. It’s also ranked further down (No. 30) in the Shopping section on the App Store.
Walmart explained that “Bringing all of our assets and all of our capabilities together in one place is really the natural next step,” and add that this move makes perfect sense because it is the better representation of people’s shopping habits. This move also helps people shopping on Walmart to know that grocery delivery is available and that they can order it to pick up on their way home or get it at their doorsteps.