Homeecommerce platformsTop 24 eCommerce books to read in 2024

Top 24 eCommerce books to read in 2024

Books are the quietest and most constant of friends, said Charles William Eliot. Whether you are learning a new verbal or programming language or finding the motivation to establish an e-commerce store, books are the ultimate source of knowledge.

There’s absolutely no doubt that people now have an abundant supply of blogs, videos, podcasts, and whatnot to learn the A to Z of an e-commerce business but it isn’t for all people for sure.

Many people would take up a hefty book to learn new things and get inspired by those who achieved their wildest dreams. There are plenty of e-commerce books available at your disposal but finding the right one isn’t that easy. 

What are the websites to help study a book?

The internet is filled with a plethora of websites where users can connect with various books available.

Talking about connecting with e-commerce books, one can visit GoodReads to find the books they require based on the aspect of an online business they are learning.

You can also check out Google Scholar to find e-commerce ebooks or go for e-commerce for dummies pdf.

Why buy an expensive book?

This answer could be subjective but buying an expensive book rather than clinging to a cheaper but less efficient book is not a good idea.

This is because you can shell out more to buy a good book that will be a companion for years to come rather than going by a book content of which might become obsolete in a few years. 

Here, we have collected a list of top 24 best e-commerce books to read in 2022 that’ll expand your horizon, enhance your capabilities, fuel you with the motivation needed to set up and succeed in one’s e-commerce business. 

Get Rich Click: The Ultimate Guide to Making Money on the Internet

Penned by a successful internet entrepreneur Marc Ostrofsky, the book deals with everything you need to know about making money on the internet.

It is currently one of the bestselling books on e-commerce and businesses that people can start at any walk of life.

The book features a step-by-step guide on setting up a business online for financial freedom. It lets you wander off the uncharted terrains of social networking websites like LinkedIn, Twitter, Facebook, and others enabling you to make money as efficiently as possible.

It also deals with a guide on how to convert a web page containing products into an automating money-making machine using tips, techniques, and tricks you won’t find anywhere. 

Growth Hacker Marketing

Traditional marketing tools are crazy expensive and the reach is limited in one or another way.

No doubt marketing and advertising using testable, trackable, and scalable ways do prove instrumental in growing business even in a modest marketing budget.

Growth Hacker Marketing is a great e-commerce book to read that offers everything you need to know about marketing with a set of rules that are critical to follow to get the best of marketing.

“I think anyone marketing or launching fantasizes that they are premiering a blockbuster movie. And this illusion shapes and warps every marketing decision we make.”

-Ryan Holiday

DotCom Secrets by Russell Brenson

DotCom Secrets
DotCom Secrets

If you have never heard of Russell Brunson or DotCom Secrets than we are sure that you are in this market for the first time. Russell is one of the best sources of getting information in this online world related to e-commerce.

Russell Brunson also focuses a lot on creating sales funnels which are a type of technique used in online marketing to attract customers and then convert them into subscribers.

The best way to understand why this book is best for you is because Russell Brunson is not just an author but also the Co-founder and CEO of biggest funnels company in the world known as ClickFunnels.

“Your one and only goal is to OWN all the traffic you can. that is how you grow your list and increase your sales”.

-Russell Brunson.


The biggest issue for any online business owner is the rate of conversion. Many people might visit your website but not all are going to checkout.

Convert! By Ben Hunt discusses the same by offering a curated list of techniques and tactics needed to solve traffic troubles.

Convert! is based on five goals and helps gain the status of top e-commerce business i.e. Understand, Create, Learn, Discover, and Examine.

Hunt added his experience working as a Principal Consultant for Scratchmedia Ltd handling clients with an overall 15 years of experience

“The Internet is a trackable medium which means unlike print, radio, TV or just about any medium you can name, designers and producers can actually see how their creations impact users.”

-Ben Hunt.

Don’t Make Me Think

In its 3rd edition, Don’t Make Me Think is one of the most comprehensive and best online business books that gives you insights on what customers want when landing on any page.

The book has tonnes of examples of creating intuitive navigation on the website and more. The more effort a customer puts in when it comes to a purchase, the less they are likely to go through with it.

Thus, this book gives you all you need on what customers need, want, and what else. Abiding by the instructions on this book has proven to be instrumental in converting leads into sales using clever design techniques and more. 

“As a user, I should never have to devote a millisecond of thought to whether things are clickable- or not.”

-Steve Krug.

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business

The complete e-commerce book
The complete e-commerce book

The name of this book says it all, basically, which is that if you are wanting to learn everything that is involved in running an e-commerce business then this is the right book to get.

It has been authored by Janice Reynolds and has been acclaimed as one of the best complete guides to give you the headstart from basic to advanced level for your e-commerce presence.

One-Click: Jeff Bezos and the Rise of Amazon.com

No doubt everyone knows about Amazon.com and its subsidiaries in other countries. But it was that big when Jeff Bezos started it in 1997 followed by a series of decisions that Bezos took because of which, Amazon.com is what it is now.

A computer nerd becoming one of the most influential tycoons with the best commerce business techniques and tactics up his sleeves, this book deals with everything that made Amazon a sought after company.

It goes deep in details when it comes to Amazon and how every decision Jeff and Amazon took made it a multi-billion dollar company. This is a great e-commerce book for those with dreams of making their mark in the e-commerce spectrum.

“His goal (Bezos’s)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,”

-Richard L. Brandt

Anyone Can Do It: Building Coffee Republic from Our Kitchen Table

Anyone Can Do It
Anyone Can Do It

One of the best real-life examples of a success story you will come across is this book from the owners of the Coffee Republic which is “Anyone can do it”.

It is worth noting that the Coffee Republic is a successful UK-based startup that is worth more than 50M pounds right now and their founders have shared their story of how they reached to the level they are at right now.

E-business and E-commerce Management

Are you searching for the best e-commerce textbook? Check out E-Business and E-Commerce Management, the best when it comes to online business books.

A bestseller offers an introduction to both business and e-commerce management. It discusses both the technical and managerial aspects of building an online business and keeping it well-organized.

Suitable for almost everyone from students to postgraduates and above, the best e-commerce book won’t discourage you.

Its emphasis on proper planning and other fundamental aspects of building and running a business all from scratch so anyone can gain insights about e-commerce business reading it.

Launch: An Internal Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Certainly a huge name for a book but once you start reading it, there’s no going back. Penned by a successful internet maestro Jeff Walker, this e-commerce book gives you insight on how to set up a business from scratch.

May it be a tech company or something like an e-commerce business, Jeff’s story is both inspiring and fuels your brain with the needed knowledge on how to build and launch a product.

Jeff himself started in his basement since 1996 when he sold his first business and since then, he has been inspiring hundreds of entrepreneurs to set up their successful businesses.

Building a StoryBrand: Clarify Your Message So Customers Will Listen

Building a StoryBrand: Clarify Your Message So Customers Will Listen

When it comes to gathering your idea from the storytelling of some popular brand, you learn things better. It instills interest in you, which is very important to give your brain the ultimate charge up to go forward with the idea.

Also, successful brand storytelling becomes a proven concept for them to make a lasting impact on the life of their customer and other aspirants of entrepreneurship.

And this book is a nice amalgamation of both storytelling of a company, along with telling the story of your customer. Isn’t it interesting? Donald Miller, in his book “Building a Story Brand,” focuses on why you should make your customers the most important part of your brand. Along with his SB7 framework, he offers you a completely actionable plan that you can use for breaking through the idea of your competitor’s marketing campaigns.

E-commerce for Small Business 2021

E-commerce for Small Business 2021

Are you looking for some practical idea boost-up to make your business a more scaled one? The E-commerce for Small Business 2021 is one of the best eCommerce books to read. This book is a complete illustrated and practical guide to all the necessary knowledge that you need to know if you are thinking of starting your first eCommerce shop.

To give your first digital adventure a very nice start, this book comes as nourishment to your ideas. It is written in a very interesting dialect and instills some profitable views for your business venture.

One book is appropriate for all! Whether you are an Aspiring digital entrepreneur, a small business owner, a college student, or an eCommerce enthusiast, you can always read this book to gather some very useful knowledge.

This book rightly describes the advice on how to build your first shop with the pieces of practical knowledge and concepts which are simply great to read!

The Everything Store: Jeff Bezos And The Age of Amazon

The Everything Store: Jeff Bezos And The Age of Amazon

Amazon is one of the most influential eCommerce enterprises in today’s world. And definitely, it is one of the best places to start with your eCommerce selling which can unleash in front of you plenty ways to expand and shine with your business.

Since starting in 1995, Amazon has shown tremendous growth and evolution. Not only has its size increased, but also it is performing as the leading giant in the eCommerce market with its size, vastness of services, and revenues.

This book by Brad Stone focuses on the formation of Amazon and how it has come along through this long way. Reading this book is going to give you a detailed insight into how a company was built from scratch and how it has evolved into a full-fledged marketing giant. A lot to learn from it!

Delivering Happiness

Delivering Happiness

There is a lot to learn from this book. With the name of Tony Hsieh, there is a lot to learn from this book. Tony is the CEO of Zappos, which is an online shoe retailer and delivers revolutionary knowledge about what it means to be a successful businessman in this century.

Delivering Happiness is the quasi-autobiography of Tony Hsieh, which tracks his ten years of experience in building Zappos from nothing to a leading brand in the world. This book provides a useful insight into the successes, the obvious failures, and the hurdles that one has to go through to build a business from scratch. It is inspiring, and at the same time, the tale of this man lets you know his success mantra at this young age. The interesting ideas you get from this are worth cherishing and applying in your own life.

The Best Service is No Service: How To Liberate Your Customers From Customer Service, Keep Them Happy & Control Costs

The Best Service is No Service: How To Liberate Your Customers From Customer Service, Keep Them Happy & Control Costs

Bill Price and David Jaffe have a lot of things to share with you regarding customer services through their book. This book is more focused on what to do when a company does something wrong; eliminating customer service tends to come as the best way to satisfy the customers then.

Sounds a bit weird yet interesting, right? Well, this book boasts in front of you a very systematic approach for providing the best customer service. Hence it delivers the idea that customers require your product to “just work,” and they are not interested in building a “relationship” with you. Well, its appeal is more challenging towards the customer service practices in many companies. If you are having an organization, which is having customer service “issues,” then reading this book is going to be much beneficial for you.

Digital Marketing Analytics: Making Sense of Consumer Data in a Digital World

Digital Marketing Analytics Making Sense of Consumer Data in a Digital World

With a wide range of information and data available through digital campaigns, how a digital manager can filter out everything and put everything on the right track? The “Digital Marketing Analytics” by Chuck Hemann provides every kind of answer to the question. You can consider this book as a go-to guide to finding relevant data, and you will eventually come up with an actionable matter.

The book helps the readers to track, measure, prioritize, and leverage the organic and social data and come up with improved solutions for marketing products to the potential purchaser.

You Should Test That

You Should Test That

The founder of WideFunnel, and the extraordinary intellect behind the famous Kaizen Model for facilitating conversion rate optimization, the famous Chris Goward, have shared his tips and tactics on eCommerce store optimization.

You can consider the book as a step-by-step guide for make optimize your website for conversions. Also, the book covers data analysis and also guides you on how to make business decisions with the experimented insights.

This book is a must-read to optimize your website in a way that will help you in converting your visitors into customers.

Advanced Web Metrics with Google Analytics

Advanced Web Metrics with Google Analytics

It is very important to understand the type of customers that are getting into your eCommerce store, and you need to understand from where they are coming and how they are moving. To understand each of these things, “Advanced Web Metrics with Google Analytics” by Brian Clifton is a must-read.

This book helps you to track the whole journey of a user on the website. Without mentioning Google Analytics, it is difficult to talk about analytics. With this book, you get to know all the basic approaches and then move on to some of the best practices. For having a hands-on experience in analytics, this book you need to have to get your eCommerce store at the peak of success.

Getting Everything You Can Out of All You’ve Got

Getting Everything You Can Out of All You’ve Got

Every eCommerce store owner needs to market their products because they understand how important it is to reach out the potential customers. However, a lot of businesses fail to do so and cannot bring the best out of the relationship.

This book by Jay Abraham guides you on building relationships with the customers who help you to take a stand. The philosophy inculcated in this book is that you must never lower the value of your service or product for your customers to come to your store frequently.

This book helps you to establish a loyal customer base for making your eCommerce store fruitful not only for you but for your customers as well. The book’s title is perfectly aligned with the content of this must-read book.

Fifty Shades of Growth

Fifty Shades of Growth

Marketing is not something to do, but it is something that one imbibes into a product, according to the viewpoint of experts. Fifty Shades of Growth by Sid Bharath and Danny Halarewich teach the readers to establish the brand by making use of the best growth hacking tools.

The book consists of eCommerce growth experiments on which you can take a look and take your eCommerce business to the next level. In addition, this book is full of step-by-step guides and hacks from experts such as Neil Patel, Noah Kagan, and Brian Balfour that you can apply to your eCommerce store as well.

The Complete Guide to B2B Marketing

The Complete Guide to B2B Marketing

Have you just begun with your eCommerce store, and you are confused about how to create a buzz about your store? If yes, this book is what you need because it consists of all the resources to understand how to develop an efficacious marketing campaign. Right from creating demand up to the execution of the sales plan, everything is there.

This book by Kim Ann King helps you to flourish your eCommerce business in the B2B world. This book teaches how to make an SEO plan, how to segmentize customers based on behavior, and how to learn from both negative and positive experiences.

This book is a perfect blend of philosophies from traditional marketing and practices of the modern age, helping you to be a marketing expert.

Don’t Make Me Think Revisited

Don’t Make Me Think Revisited

Don’t Make Me Think Revisited is one of the highly popular eCommerce books that you will get. This book has the potential to completely change an eCommerce business owner’s mindset.

This book written by Steve Krug focuses on establishing that whenever people visit your website, they only care about the navigation and the design of your website. And having these two elements in the correct place will be considered as successful.

Don’t Make Me Think Revisited is a short book crafted succinctly. It is suitable for both startups and experienced entrepreneurs to move forward prosperously.

In the Plex: How Google Thinks, Works, and Shapes Our Lives

In the Plex How Google Thinks, Works, and Shapes Our Lives

The truth is that it is nearly impossible to think internet without the existence of Google. The tech giant influenced our lives on a large scale. “In the Plex” by Steven Levy is one of the best eCommerce books out there that sheds light on how the tech-giant Google is changing the internet’s way of working by continuously filling every silo with its innovative products and services.

A crucial fact about this book is that it provides the readers with comprehensive details about the Google founders, Larry Page and Sergey Brin, and points out all the skills that helped them to develop an organization like that.

The book also showcases all the controversies that have been associated with Google, how it dealt with all such problems, and also sheds light on every challenge they faced while taking the Chinese market.



Supermaker was written by Jaime Schmidt, where he included his experience in building a natural products brand. He explains how he dis it and how he has more than 30,000 stores standing right now.

This book is full of advice on the ways of developing a product, branding, social media marketing, customer engagement, PR, and scaling as well.

The readers will find this book both entertaining and informational and can prove to be potential enough to inspire the eCommerce business founders to take valuable actions for their business.

There you have it. A list of the top 24 best e-commerce books to read in 2022.

There are tens and hundreds of other credible books to read of course but these are just a few that will turn your world upside down if you follow the instructions towards building a successful e-commerce business. 

Having said that these are top 24 books on e-commerce does not mean there can’t be any other good books on the topic out of this list.

In fact, we have seen that some of the books have great excerpts which are out of this list.

However, the books we have mentioned are all you will need to learn e-commerce as a business.

Let us know if there are any you have come across that you would like to recommend as well.


James Miller
James Miller
I am passionate about technology and writing. I have 10+ years of experience in working with different digital media companies. If you have an interesting story, please feel free to send a mail to james@ecommercenext.org

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