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Top 10 eCommerce books to read in 2021

Top 10 e-commerce books to read in 2020

Books are the quietest and most constant of friends, said Charles William Eliot. Whether you are learning a new verbal or programming language or finding the motivation to establish an e-commerce store, books are the ultimate source of knowledge.

There’s absolutely no doubt that people now have an abundant supply of blogs, videos, podcasts, and whatnot to learn the A to Z of an e-commerce business but it isn’t for all people for sure.

Many people would take up a hefty book to learn new things and get inspired by those who achieved their wildest dreams. There are plenty of e-commerce books available at your disposal but finding the right one isn’t that easy. 

What are the websites to help study a book?

The internet is filled with a plethora of websites where users can connect with various books available.

Talking about connecting with e-commerce books, one can visit GoodReads to find the books they require based on the aspect of an online business they are learning.

You can also check out Google Scholar to find e-commerce ebooks or go for e-commerce for dummies pdf.

Why buy an expensive book?

This answer could be subjective but buying an expensive book rather than clinging to a cheaper but less efficient book is not a good idea.

This is because you can shell out more to buy a good book that will be a companion for years to come rather than going by a book content of which might become obsolete in a few years. 

Here, we have collected a list of top 10 best e-commerce books to read in 2021 that’ll expand your horizon, enhance your capabilities, fuel you with the motivation needed to set up and succeed in one’s e-commerce business. 

Get Rich Click: The Ultimate Guide to Making Money on the Internet

Penned by a successful internet entrepreneur Marc Ostrofsky, the book deals with everything you need to know about making money on the internet.

It is currently one of the bestselling books on e-commerce and businesses that people can start at any walk of life.

The book features a step-by-step guide on setting up a business online for financial freedom. It lets you wander off the uncharted terrains of social networking websites like LinkedIn, Twitter, Facebook, and others enabling you to make money as efficiently as possible.

It also deals with a guide on how to convert a web page containing products into an automating money-making machine using tips, techniques, and tricks you won’t find anywhere. 

Growth Hacker Marketing

Traditional marketing tools are crazy expensive and the reach is limited in one or another way.

No doubt marketing and advertising using testable, trackable, and scalable ways do prove instrumental in growing business even in a modest marketing budget.

Growth Hacker Marketing is a great e-commerce book to read that offers everything you need to know about marketing with a set of rules that are critical to follow to get the best of marketing.

“I think anyone marketing or launching fantasizes that they are premiering a blockbuster movie. And this illusion shapes and warps every marketing decision we make.”

-Ryan Holiday

DotCom Secrets by Russell Brenson

DotCom Secrets

DotCom Secrets

If you have never heard of Russell Brunson or DotCom Secrets than we are sure that you are in this market for the first time. Russell is one of the best sources of getting information in this online world related to e-commerce.

Russell Brunson also focuses a lot on creating sales funnels which are a type of technique used in online marketing to attract customers and then convert them into subscribers.

The best way to understand why this book is best for you is because Russell Brunson is not just an author but also the Co-founder and CEO of biggest funnels company in the world known as ClickFunnels.

“Your one and only goal is to OWN all the traffic you can. that is how you grow your list and increase your sales”.

-Russell Brunson.


The biggest issue for any online business owner is the rate of conversion. Many people might visit your website but not all are going to checkout.

Convert! By Ben Hunt discusses the same by offering a curated list of techniques and tactics needed to solve traffic troubles.

Convert! is based on five goals and helps gain the status of top e-commerce business i.e. Understand, Create, Learn, Discover, and Examine.

Hunt added his experience working as a Principal Consultant for Scratchmedia Ltd handling clients with an overall 15 years of experience

“The Internet is a trackable medium which means unlike print, radio, TV or just about any medium you can name, designers and producers can actually see how their creations impact users.”

-Ben Hunt.

Don’t Make Me Think

In its 3rd edition, Don’t Make Me Think is one of the most comprehensive and best online business books that gives you insights on what customers want when landing on any page.

The book has tonnes of examples of creating intuitive navigation on the website and more. The more effort a customer puts in when it comes to a purchase, the less they are likely to go through with it.

Thus, this book gives you all you need on what customers need, want, and what else. Abiding by the instructions on this book has proven to be instrumental in converting leads into sales using clever design techniques and more. 

“As a user, I should never have to devote a millisecond of thought to whether things are clickable- or not.”

-Steve Krug.

The Complete E-Commerce Book: Design, Build & Maintain a Successful Web-Based Business

The complete e-commerce book

The complete e-commerce book

The name of this book says it all, basically, which is that if you are wanting to learn everything that is involved in running an e-commerce business then this is the right book to get.

It has been authored by Janice Reynolds and has been acclaimed as one of the best complete guides to give you the headstart from basic to advanced level for your e-commerce presence.

One-Click: Jeff Bezos and the Rise of

No doubt everyone knows about and its subsidiaries in other countries. But it was that big when Jeff Bezos started it in 1997 followed by a series of decisions that Bezos took because of which, is what it is now.

A computer nerd becoming one of the most influential tycoons with the best commerce business techniques and tactics up his sleeves, this book deals with everything that made Amazon a sought after company.

It goes deep in details when it comes to Amazon and how every decision Jeff and Amazon took made it a multi-billion dollar company. This is a great e-commerce book for those with dreams of making their mark in the e-commerce spectrum.

“His goal (Bezos’s)was not just to make browsing for books easy, but an enjoyable experience. “People don’t just buy books because they need books,”

-Richard L. Brandt

Anyone Can Do It: Building Coffee Republic from Our Kitchen Table

Anyone Can Do It

Anyone Can Do It

One of the best real-life examples of a success story you will come across is this book from the owners of the Coffee Republic which is “Anyone can do it”.

It is worth noting that the Coffee Republic is a successful UK-based startup that is worth more than 50M pounds right now and their founders have shared their story of how they reached to the level they are at right now.

E-business and E-commerce Management

Are you searching for the best e-commerce textbook? Check out E-Business and E-Commerce Management, the best when it comes to online business books.

A bestseller offers an introduction to both business and e-commerce management. It discusses both the technical and managerial aspects of building an online business and keeping it well-organized.

Suitable for almost everyone from students to postgraduates and above, the best e-commerce book won’t discourage you.

Its emphasis on proper planning and other fundamental aspects of building and running a business all from scratch so anyone can gain insights about e-commerce business reading it.

Launch: An Internal Millionaire’s Secret Formula to Sell Almost Anything Online, Build a Business You Love, and Live the Life of Your Dreams

Certainly a huge name for a book but once you start reading it, there’s no going back. Penned by a successful internet maestro Jeff Walker, this e-commerce book gives you insight on how to set up a business from scratch.

May it be a tech company or something like an e-commerce business, Jeff’s story is both inspiring and fuels your brain with the needed knowledge on how to build and launch a product.

Jeff himself started in his basement since 1996 when he sold his first business and since then, he has been inspiring hundreds of entrepreneurs to set up their successful businesses.

There you have it. A list of the top 10 best e-commerce books to read in 2021.

There are tens and hundreds of other credible books to read of course but these are just a few that will turn your world upside down if you follow the instructions towards building a successful e-commerce business. 

Having said that these are top 10 books on e-commerce does not mean there can’t be any other good books on the topic out of this list.

In fact, we have seen that some of the books have great excerpts which are out of this list.

However, the books we have mentioned are all you will need to learn e-commerce as a business.

Let us know if there are any you have come across that you would like to recommend as well.

James Miller
Author: James Miller

I am passionate about technology and writing. I have 10+ years of experience in working with different digital media companies. If you have an interesting story, please feel free to send a mail to [email protected]


I am passionate about technology and writing. I have 10+ years of experience in working with different digital media companies. If you have an interesting story, please feel free to send a mail to [email protected]