Homee-commerce Trends 2020Spending in e-commerce believed to see an increase as ad prices drop

Spending in e-commerce believed to see an increase as ad prices drop

There are trends emerging out of the industry as we have seen the worst pandemic of our times, the Coronavirus outbreak taking place right now. This means that the world will not be the same again and things we have gotten used to will have to go through a change.

For example, the COVID-19 outbreak has meant that two of the worst-hit industries are tourism as well as aviation. Therefore, the connected industries such as hotel management and restaurants will also be affected.

Now, it is also seen that travel and aviation are some of the biggest spenders when it comes to online ads and they want to promote themselves as much as possible since their margins are the highest per conversion.

Since they are the industries biggest hit by this pandemic, it is obvious that their spending will be stopped because no wants to travel right now or fly on aeroplanes. This is quite simple and a very logical move at that. But that also means advertising companies are seeing a drop in their ad prices and it affects publishers making revenue out of those ads.

However, we also know that travel and aviation are not the only industries that are spending dollars on advertisement because there are many other sectors that need promotions. A report now mentions that this is the best time for start-ups to promote their products in the e-commerce space since people are buying everything mostly online.

The report says that Facebook, Google and Twitter are seeing ad prices dropping due to decrease in advertisers and Expedia, a travel company, has also said they will drop their ad spending by 80%. All this is ideal for companies in internet gaming, e-commerce and online learning which are seeing their usage increase and are able to buy up ads at a discount

Sonali Minocha
Sonali Minochahttps://www.ecommercenext.org
Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on sonali@ecommercenext.org

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