An American image sharing and social media platform, Pinterest has long positioned itself in the mind of the users as a source of inspiration for them but is soon paving ways that ultimately lead to online purchases. Over the period of years, it has worked on features to enable better connectivity of its users with the products and services they wish to purchase, for instance, shoppable pins, visual search, AR try-on, product recommendations, and more. Today, finally, the company is rolling out another feature aimed at turning users’ saved Pins into purchases: a shopping list.
Through this new feature of shopping, one can save all Product Pins in one place. So if anybody wants to buy anything, they won’t have to hunt around but just look through the saved Pins and Boards to find the products they had been considering. Here, they will find the information they need, including an item’s price, reviews, and shipping info in an even grid so one can compare products and make decisions.
Nevertheless, this feature is not simply an organizational tool. Pinterest mentions that it will send out notifications if the items one has saved have dipped in price which would eventually encourage users to make the final purchase.
The feature will launch first in the U.S. and U.K., and will later roll out to Australia, Canada, France, and Germany later in the year, Pinterest says.
Alongside the Shopping List, Pinterest today is also expanding merchant tools with the debut of its Verified Merchant Program in the U.K., Australia, Canada, France, and Germany, plus a merchant storefront on profile feature, and new product tagging in Australia, Canada, France, and Germany. The Verified Merchant Program, which was launched last year, offers retailers a way to sign up for a manual review to determine if they meet Pinterest’s qualifications for high-quality customer service experiences. If so, they receive a blue checkmark on their profile as a signal to consumers that they’re a trustworthy retailer.
In addition, the company is today launching a special two-week long Shopping Spotlight called “The Goods by Pinterest,” which offers users access to limited-edition items sold by DTC brands including Brooklinen, Outdoor Voices, Clare Paint, Olive & June, and Maude. And it’s running a “Shop the mood” campaign offering curated trends from its annual report, “Pinterest Predicts.”
With these new additions to the platform, the company wants to ensure those users who are using its site and not just idly browsing, but actually checking out.
