HomeAmazon NewsOnline earnings of 2021's Amazon Prime Day crosses off the $11 billion...

Online earnings of 2021’s Amazon Prime Day crosses off the $11 billion mark, Abode says

Total online retail sales in the United States during Amazon’s 48-hour Prime Day have crossed off the $11 billion marks which accounts for more than 6.1% of overall e-commerce transactions generated by the 2020 event, according to Adobe Analytics data.

The total was slightly more than last year’s Cyber Monday, which was the busiest digital sales day on record, Adobe said. However, the Prime Day event was for 48 hours rather than the 24-hour Cyber Monday splurge after Thanksgiving.

As per the data provided by Adobe Analytics, more than 1 trillion visits to U.S. retail sites and over 100 million items across 18 product categories.

During the first day of this 2-day event of Amazon Prime Day, total online earning amounted to $5.6 billion on Monday, Adobe said. With this data, Monday ranks as the biggest day for digital sales this year and Tuesday, the second-busiest. In comparison, last year’s Prime Day of 2020 generated $10.4 billion in overall U.S. digital revenue, according to Adobe.

Sales during Cyber Monday 2020 amounted to about $10.9 billion, marking the largest U.S. online shopping day on record.

“There’s a pent-up demand for online shopping as consumers look forward to a return to normalcy,” said Taylor Schreiner, director of Adobe Digital insights. “The halo effect of Prime Day also played a significant role, giving both large and small online retailers significant revenue lifts.”

Big retailers — those with $1 billion in annual revenue — have reported an increase in sales of 29 percent during Prime Day in comparison to a typical day in June. Small merchants — those with less than $10 million in annual revenue — reported a 21 percent increase in sales on Prime Day, CNBC reported, citing Adobe’s research.

Additional findings of Adobe also found that discount levels were fairly consistent on Monday and Tuesday, with toys marked down by 12%, on average, and appliances discounted by 5%. It still said the best deals are expected to come closer to the holiday shopping season.

Sanna Sharma
Sanna Sharma
Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

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