Walmart lets its e-commerce marketplace be used by third-party merchants outside of the United States in March. The platform relaxed the pre-requisites needed that made it compulsory for the merchants to be registered domestically. However, they do not exist anymore. As per a report by Bloomberg, just after weeks after the world’s biggest retailer announced that it would invest $350 billion on products manufactured, grown, or assembled in the United States.
The merchants (outside U.S.) for whom this marketplace is opening its doors to don’t need to have a domestic address or business tax identification anymore. However, the merchants will continue to be vetted by the retailer’s global trust and safety workforce and locally, according to the report.
“We have strong relationships with many reputable companies around the world and we have some of the most rigorous seller requirements in the industry,” Walmart said in a statement, as per the report. “As a result, we are opening our U.S. marketplace to a limited number of international companies who share our commitment to customer trust and safety.”
While Walmart doesn’t make the number of its marketplace merchants public, Marketplace Pulse estimates the number of Walmart marketplace merchants at approximately 80,000.
“We are excited to announce ‘New-Seller Savings,’” a press release from the retailer stated in February, showcasing its promotion of providing “30 days of commission-free sales” to any merchant who joins its marketplace by the end of March and goes live by the start of May.
Also, the firm said merchants who join will be able to access its “suite of services designed to help them stay competitive,” such as Walmart Fulfillment Services and access to lines of credit through Goldman Sachs.
However, Walmart is not the only platform that has offered such provisions. Amazon as well has made its marketplace is available to almost anyone who participates in a digital registration process. For their part, American marketplaces have turned into a popular method for Chinese manufacturers to reach U.S. shoppers. Marketplace Pulse says that almost 40 percent of Amazon marketplace sales to American shoppers originate from Chinese sellers.