Amazon Prime Day 2021 will be the biggest sales event of the year for the online retail giant. That’s if previous Prime Days are anything to go by. The annual two-day deals bonanza sees Amazon deliver its largest price cuts on everything from Amazon devices and electronics to home items, toys, and more.
The platform started informing sellers regarding the same last week, including a post on the Amazon UK Seller Central board. They mentioned the fact that this Prime Day (PD) is Amazon’s largest global shopping event exclusively for Prime members offering great deals and exclusive content.
Although Amazon has not yet disclosed the exact date and time of the event, they don’t have plans to reveal it much closer to the event either. However, it must inform sellers of deadlines for submitting deals. In the UK, the deadline for submitting Prime Day Lighting Deals is April 23rd, and May 28, 2021, for Prime Member Voucher. “Submit your promotions now for a chance to have your deal considered for this event,” Amazon advised UK sellers.
Every year the event becomes bigger, the most recent Prime Day saw a 45.2% increase in global sales compared to 2019 when it was held in the month of October because of the pandemic. A record-setting $10.4 billion worth of goods was bought at Amazon during the two-day sale. However, the platform usually holds Prime Day in July. Doing so evens out demand and is somewhat of a dress rehearsal for the company’s operations team prior to the fall holiday-shopping season.
In order to participate in the event, one either needs to have an Amazon Prime membership or to sign up for a free 30-day trial of Prime. But they don’t need to wait for a Prime Day deal to save money at Amazon: there are hundreds of discounts every day on everything from laptops and TVs to cordless vacuums, clothing, and kitchen appliances.
Nevertheless, there can be a mad scramble to get inventory into Fulfillment Center warehouses as Prime Day approaches, so inventory planning is crucial for FBA sellers in the spring, whether or not you’re participating in Prime Day deals.