Fanatics is one of the most famous companies for selling officially licensed sports merchandise and it has a big presence in the eSports tournaments all over the world. The company sells everything from gaming equipments such as chairs, rigs and many more interesting products apart from merchandized stuff. Now, it is announced that New England Patriots have entered a 10-year e-commerce deal with the company where they will have Fanatics operate the online and mobile retail merchandise business for New England Patriots who are six-time Super Bowl champions. Also, there is no need to tell you how big the Super Bowl event is so this deal is a massive one in those terms.
However, this will only be a partnership for the e-commerce space because the New England Patriot sales will continue at the Gillette Stadium and Patriot Place. A new platform called the Proshop.Patriots.com has also been formed and that is currently live and fans can place their orders starting today. However, the orders are likely to not get delivered anytime soon looking at the Coronavirus pandemic situation.
New England Patriots say that “Fanatics has established themselves as our industry’s preeminent sports retail company, and their scale across e-commerce and mobile shopping will create an incredible new offering for our passionate fanbase worldwide,”
Its spokesperson adds that “With their world-class technology platform and commitment to e-commerce innovation, our fans will have around the clock access to a premier shopping destination featuring the widest assortment of merchandise we’ve ever offered.”
Fanatics President of Business Affairs said that they are proud to partner with New England Patriots and adds that they are “widely recognized as one of the most innovative and successful teams in all of the sports”. He says that Fanatics will look to provide an “elevated, personalized shopping experience of real-time products for fans.”