Email marketing is a profitable channel for organizations. In this video, Jeanne Jennings, the Founder & Chief Strategist of Email Optimization Shop, discusses strategies to make email marketing more effective, such as customer centricity and using content that subscribers find relevant, helpful and engaging.

Jeanne Jennings

Founder and Chief Strategist

Jeanne is an email marketing consultant recognized as one of the:
> 75 Email Marketing Influencers You Need to Follow (Atomic Reach)
> 25 Email Geeks to Help You Get Your Geek On (ExpertSender)
> Top Email Bloggers Today (The Email Marketing Chronicles)
> 20 Best Email Marketers You Should Follow and Steal From (GetResponse)
> 25 Top Email Marketing Influencers You Need to Follow (Campaign Monitor)
> Top Email Marketing Leaders to Follow (Worldata)
> Top Email Marketing + Design Thought Leaders on Twitter (Litmus)
> World’s Top 50 Email Marketing Influencers (Cision)

She helps organizations make their email and other digital marketing efforts more effective and more profitable.

After a career in digital marketing and product development, Jeanne began focusing on email in 2000 when she was head of email product development for Reed Business Information US, a division of Reed-Elsevier and, at that time, the country’s largest B2B publisher.

Jeanne’s direct response approach to email strategy, tactics and creative direction helps organizations make their email marketing initiatives more effective and more profitable. Clients include Hasbro, Network Solutions, PayPal, Scholastic, Verizon, Vocus and WeightWatchers,

Jeanne is a sought-after speaker on email and digital marketing issues for industry conferences and workshops. She developed and taught MarketingSherpa’s Full Day Email Marketing Training Workshops throughout Canada, Germany and the United States in 2010-2011. Check out her blog at www.emailopshop.com.

She’s based in Washington, DC and is an avid hockey fan (Let’s Go Caps!).