Wednesday, April 17, 2024
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Instagram Checkout: You can now purchase a product on Instagram without leaving the app.

Instagram has introduced a new system, Instagram Checkout, which allows users to make purchases of products they love directly from the app.  This was one of the most requested features on Instagram.  With this feature, Instagram is making steady moves to be a full e-commerce platform.  The feature now allows the user to buy directly from the brands without leaving the app.

A Checkout button pops up on the product page when you tap to view a product from a brands shopping post. Instagram Checkout has various options such as size, color as well as payment procedures.  Needless to say that the checkout is robust and easy to use.


Users will only need be required to enter their name, email, billing information as well as the shipping address the first time they are on Checkout.  Instagram Check out is currently available to people in the US. Instagram will be rolling out more over the coming weeks.

The following brands have already rolled out this feature:

Adidas @adidaswomen & @adidasoriginals
Anastasia Beverly Hills @anastasiabeverlyhills
Balmain @balmain
Burberry @burberry
ColourPop @colourpopcosmetics
Dior @dior
H&M @hm
Huda Beauty @hudabeautyshop
Kith @kithfootwear & @kith
KKW @kkwbeauty
Kylie Cosmetics @kyliecosmetics
MAC Cosmetics @maccosmetics
Michael Kors @michaelkors
NARS @narsissist
Net-a-Porter @netaporter & Mr. Porter @mrporterlive
Nike @niketraining & @nikewomen
NYX Cosmetics @nyxcosmetics
Oscar de la Renta @oscardelarenta
Ouai Hair @theouai
Outdoor Voices @outdoorvoices
Prada @prada
Revolve @revolve
Uniqlo @uniqlousa
Warby Parker @warbyparker
Zara @zara

Considering the popularity of Instagram, ecommerce stores are expected to make good revenue and in turn, Instagram will make revenue.  eCommerce Next expects more features to be released in the coming months.  We will bring you ecommerce news from Instagram as soon as we sniff it out!

Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on

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