HomeArtificial Intelligence (AI)Haptik launches Buzzo, a multilingual voice assistance for enhancing digital shopping experience

Haptik launches Buzzo, a multilingual voice assistance for enhancing digital shopping experience

Jio Haptik Technologies Limited, an Indian AI company which is a subsidiary of Reliance Jio Platforms has recently announced the launch of its brand new product called by the name- Buzzo. It is an AI multilingual voice assistant to improvise the digital shopping experience. It enables voice assistants for better search, discovery, and purchase for e-commerce websites and apps. With its launch, the company – Haptik brings the simplicity of an in-store assisted experience to apps and websites, navigating through the variety of product choices using a voice-enabled interface.

As per Forrester Research, e-commerce sales have surged by 20% in the US during the post-pandemic era due to which digital is now the most trending way of shopping for most of the millennials. However, searching through long product catalogs and finding the most suitable products continues to remain a cumbersome experience.

Buzzo uses Haptik’s cutting-edge NLU combined with product metadata such as filters, reviews, pricing, tags, etc. to understand a user’s requirements spoken in colloquial language and provide recommendations similar to an in-store sales agent. The AI assistant also knows how to nudge relevant upsells & cross-sells and add multiple items to the cart in single voice command, leading to a much faster overall checkout process.

This feature was first used in the implementation of JioMart which is one of India’s largest e-grocery platforms. Over a million end customers who have used the AI assistant showed a 50% rise in conversion rate from just searching for it to sales.

“Voice search has shown a lot of promise but has been limited in its ability to really drive transactions,” said Aakrit Vaish, Co-Founder & CEO of Haptik. “The primary reason for this is the lack of domain expertise in the AI models along with a natural UX workflow. With Buzzo, we have taken close to a year to perfect this experience through multiple iterations. The initial results we are seeing with JioMart are extremely promising, and we are excited to take this product to other brands globally.”

Buzzo is available for use for e-commerce brands for numerous shopping categories including grocery, electronics, apparel, beauty, furniture, and more.

Sanna Sharma
Sanna Sharma
Sanna Sharma is an emerging freelance content writer, specializing in content relating to e-commerce news. She is working with Ecommercenext.org currently. It is a platform that provides the latest e-commerce news, events, blogs, webinars, reviews, job postings, and analysis from around the world. She is a keen individual with competitive writing abilities and is always working on herself to become a better her.

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