HomeeCommerce NewsGoogle thinks YouTube is the ultimate shopping destination of the future

Google thinks YouTube is the ultimate shopping destination of the future

YouTube is kind of a big platform for vloggers, content creators, and influencers to plug products for years, and right now its parent company Google thinks that they can benefit from this by venturing into the world of online shopping.

As Bloomberg reports, Google is making YouTube “a major shopping destination.” The video site recently asked its content creators to use YouTube’s own software to tag and track products that were featured in their videos, linking out to shopping tools churned out by Google.

The goal is to turn the videos that features a product into an online shopping platform. Viewers will watch a clip and can purchase the given products directly from YouTube or Google, with the inclusion of Shopify still being tested out.

Content creators have control over what products they decide to list on YouTube, that is also being tested on just a handful of channels. But right now, the e-commerce platform is merely an experiment, and YouTube is keeping the rest of the information sealed.

With the advent of online shopping, e-commerce transactions have also become humongous. YouTube is also a great platform for entertainment, education and learning how-to videos. There are reviews; there are many self-help and newsworthy videos, which helps the users in a big way. With the content creators sharing helpful videos and products purchase videos, Google is taking the YouTube videos to another level by making it a shopping site. It is also said that Google is making YouTube a shopping site for the future and also they are testing it out on shopify. Content creators will earn commission from this deal and also, tag and track products on their own channels. Who knows what lies in the store ahead, one just has to keep waiting till the next Google update/guidelines.


Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on alf@ecommercenext.org

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