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Future might belong to embedded finance

Financial Sector has seen the maximum amount of advancements in recent times. Gone are the days when people used to carry passbooks or withdraw cash only from banks. The digital age has massively changed the method of cash flow. Embedded finance is the new technology that’s finding direction today.

Everybody is turning to digital solutions. As a result, traditional, physical-based methods are obsolete today. For example, PYMNTS data shows that 78% of Americans currently prefer to bank digitally.

As much as people move towards digital banking, businesses also go digital. Businesses today are extensively using digital channels to make their payments. In such a scenario, Embedded finance is a new revolution.

Embedded Finance can help financial institutions meet their needs. They can manage both their business and consumers’ digital banking needs.

Consumers have diversified needs today. For example, a survey shows that 54% of people want investment, money management, and other apps to handle their financial objectives.

Although the consumer’s demands are increasing, FIs are not meeting these preferences. Most financial services customers have no satisfaction with the help received.

Digital payments are very convenient. But consumers face problems while completing them anyway. Embedded finance can provide consumers with the digital experiences they want.

Embedded finance can meet today’s digital payment needs. Embedded finance can help businesses. They can help them to support the growing demand of consumers and huge digital payments. Businesses that have already realized this are working towards accommodating this integrated system.

Due to the pandemic, there has been a huge shift to the digital era. Customers shifted overnight to digital payment methods. Businesses have found it difficult to manage the huge inflow. All consumers prefer having a digital wallet over cash.

Embedded finance can allow non-financial entities to integrate financial services. It can offer financial products through its platform. They can even manage the growing financial needs of a consumer.

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