While we know that e-commerce is making all the rounds right now and people, as well as companies, are rushing to get their companies online in order to make the surge in online shopping, we are also seeing companies such as Shopify and others trying more than ever to make more businesses come online.
For those who have not been aware about the companies providing a marketplace for their users, we have the best example which is Facebook Marketplace that allows the users on Facebook to buy and sell items from products listed by directly contacting and doing the due diligence.
Now, this can be a better way for people to make contact since not everyone trusts the online shopping process as they feel there is a risk of fraud even when the platform is Walmart or Amazon. To make things even better, Facebook has now launched a new platform which is named as Facebook Shops.
The announcement was made by none other than the Facebook CEO Mark Zuckerberg who revealed that Facebook Shops will help thousands of businesses list and sell their products on the platform. He added that “It’s one simple and consistent experience across this family of apps, which means it is easier for people,”
From this statement, it is likely that Facebook Shops will have integration with Messenger, Instagram and WhatsApp too which are quite popular in most parts of the world. Talking about the sales and advantage of the platform, Mark added that “That, of course, means there’ll be higher conversions and more sales for small businesses.”
As far as Facebook Shops’ business model is concerned, they are not going to charge Shops like Shopify for selling things. Rather, Zuckerberg says that “Our business model here is ads, so rather than charge businesses for Shops, we know that if Shops are valuable for businesses they’re going to in general want to bid more for ads,”