HomeArtificial Intelligence (AI)Eye Tracking – The Key To Understanding Consumer Behavior

Eye Tracking – The Key To Understanding Consumer Behavior

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Eye Tracking – The Key To Understanding Consumer Behavior

When trading activities are done physically, sellers can quickly determine when a buyer is happy or dissatisfied. However, with the advent of eCommerce, online purchases do not allow data to be gathered based on human intelligence. Eye-tracking technology is the magic of science that solves this particular problem. This episode of the #digitalicons looks to expose online retailers to the immense benefits that can be gained from adding eye-tracking technology to their marketing arsenal. Join Mike Bartels, Director of Marketing Research and User Experience Segment, Tobii Pro, as he simplifies the subject of eye-tracking and gives us insight into the technology.

Mike Bartels

Director of Tobii Pro’s Marketing Research & UX segment in North America

About Mike Bartels

Mike Bartels is the Director of Tobii Pro’s Marketing Research & UX segment in North America. His team provides advanced eye-tracking solutions and conducts world-class attention research studies on behalf of companies. Over the past twelve years, he has designed, performed, and analyzed eye-tracking studies in a variety of fields, including web usability, user experience, package design, consumer contexts, advertising, and applied science. Bartels has an M.A. in Experimental Psychology and has written eye tracking-related articles for several marketing research publications (Quirks, QRCA Views) and scientific conferences (HCII, ETRA)

About Tobii Pro

Tobii Pro, part of the Tobii Group, is the global leader in eye-tracking research solutions. It empowers scientific researchers and business professionals with revolutionary insights into human behavior through the use of cutting-edge eye-tracking technology. This enables its clients to expand their research possibilities, tailor customer experiences, or improve workforce performance. It is used today by more than 3,500 companies and 2,500 research institutions, including all of the world’s 50 highest-ranked universities and 18 out of the 20 largest advertising buyers. https://www.tobiipro.com/

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Alf Alferez
Alf Alferez
Dedicated writer with a strong track record of developing customer loyalty and managing general office operations. Enjoy being a part of a company where my skills and creative ideas will benefit the overall productivity of the organization. I have a strong desire to work in helping make the world a better place. Please reach out to me on alf@ecommercenext.org

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