Digital Icons – A vlog series
Tricks of the trade to grow and nurture your business
E-Commerce Beyond Borders: Lessons learned in the Middle East & India
This episode of Digital Icons explores eCommerce beyond borders. Ishneet Kaur, the E-Commerce Manager for Gulf International, shares her experiences and insights on the growing online retail sector in the Middle East and rural India and stresses on the importance of understanding different cultural mindsets to improve business growth.
About Ishneet Kaur
Marketing Enthusiast. As a brand marketing manager at PhonePe (A Flipkart group company), Ishneet got the opportunity to work on the Brand Strategy and Development of a new and upcoming brand along with conceptualizing and executing the ATL, BTL marketing campaigns.
Prior to this, Ishneet was working at Flipkart with an aim to expand Flipkart’s markets to geographies without internet and e-commerce penetration using a combination of growth and marketing strategies.