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HomeeCommerce NewsDHL has now acquired a stake in MallForAfrica’s Link Commerce platform

DHL has now acquired a stake in MallForAfrica’s Link Commerce platform

Link Commerce

We know that DHL is a delivery company and the firm has been doing that for quite some time now. We have also found out that the company is looking to expand its business to most parts of the world and there is no problem with that. However, the pandemic has meant that the trends have changed drastically in the last two months and we are seeing almost every company pivot to e-commerce because it is believed that that will be the only viable option for the time being. For that reason, DHL is also looking to enter the e-commerce sector in some form or the other and its latest investment does suggest the same.

According to a new report, DHL has just acquired a minority stake in a platform called Link Commerce which is developed by the makers of MallForAfrica.com which is a digital-retail startup in Nigeria. This tells us that DHL is looking to enter Nigeria’s e-commerce market and this seems to be the best way to do it. As per the description from the Link Commerce website, it “offers a white-label solution for doing digital-sales in emerging markets”.

Talking about the investment from DHL without revealing the exact stake they have acquired or the money involved, LinkCommerce CEO says that “DHL  is trying to get their hands more into global e-commerce…across the world and they figured our platform was a good way to do it,”

Link Commerce CEO adds that their startup was built in 2011 after studying and working in the US and he says that “That’s what our service does. It takes care of that whole ecosystem to enable global e-commerce to exist, no matter what country you’re in,”. Earlier, it was seen that Africans had a habit of giving lists of goods to family members abroad to buy and bring home because those products were not available in their country but that has changed now since the inception of MallForAfrica.

Sonali Minocha
Author: Sonali Minocha

Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIM Besides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company. I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually) Want me to cover an interesting story around eCommerce or PIM? Reach me on [email protected]

Author

Passionate about Innovation and Technology. I love to contribute to high impact projects/ products. I have co-created/contributed to technology solutions touching 100 million ++ humans. I am also fond of e-commerce & PIM solutions. As editor of eCommerceNext, I am bringing news, events, opinions, experts, reviews from the world of e-commerce and PIMBesides technology and innovation, I am usually involved in setting up and running complex operations and human capital systems. I have been grateful to be acknowledged by getting “Great Places to Work – Top 100”, “Great Places to Work – Top 50”, “Great Place to Work – Top 5” awards for my company.I am a people and relationship person and bring in a balance of empathy and realistic solutions. I thrive on building processes and building control systems. I led the team that achieved CMMI Level 3. I have managed large teams and in-turn managed projects worth 15-20 Million (Annually)Want me to cover an interesting story around eCommerce or PIM? Reach me on [email protected]