ChannelAdvisor Corp, the e-commerce company that provides cloud-based e-commerce software announced that it has acquired BlueBoard, a leading e-commerce analytics company. the company now will be an aggregator that enables brands and retailers to increase global sales.
BlueBoard, which is headquartered in Paris, France, helps leading global brands such as fashion giant L’Oreal, Clarins, and Logitech gain a competitive advantage on their e-commerce channels with actionable insights into how their products are performing across thousands of retailer websites and marketplaces.
By acquiring BlueBoard, ChannelAdvisor continues to enhance its capabilities for brands seeking to accelerate e-commerce growth.
ChannelAdvisor will bring the newly acquired company’s solutions to market as ChannelAdvisor Brand Analytics to help multi-channel brands manage online distribution, improve visibility, increase sales and protect their reputations by leveraging intelligence related to product distinction, its assortment, pricing, brand product content, reviews, and optimization of the search performance.
ChannelAdvisor Brand Analytics will further improve upon ChannelAdvisor’s Enterprise offering that helps brands solve their multi-channel marketplace, direct-to-consumer, online marketing first-party retail, drop-ship, and fulfillment needs – all at one single platform.
Commenting on this acquisition, David Spitz, ChannelAdvisor CEO said “Brands are increasingly focused on their digital strategies and how to navigate rapidly-evolving consumer behavior. To do this effectively, they need best in class analytics to maximize visibility into their online channels so they can react quickly and appropriately to changing market dynamics. We’re excited to welcome the talented BlueBoard team and extend our analytics capabilities to help brands succeed in an increasingly competitive e-commerce environment.”
Adding to this, the CEO and c0- founder of BlueBoard said “ChannelAdvisor is a recognized industry leader in the e-commerce space. By joining forces, we are able to add our deep experience to help launch ChannelAdvisor Brand Analytics, which is positioned to empower multi-channel brands to succeed online. Given ChannelAdvisor’s global reach, extensive customer base, and sizable salesforce, we see an opportunity to scale the business quickly.”