Sensing an opportunity in the ongoing global COVID scenario, the Rome based luxury jewelry brand Bulgari is on an expansion spree.
Online sales platforms will go live by July 29, and the order in – Singapore, the United Arab Emirates (in English followed by an update in Arabic), Italy, France, South Korea, Mexico, and Brazil.
Bulgari luxury brand is known for its jewelry, watches, fragrances, accessories, and leather goods. The Italian website will be fully operational on June 4.
In the 2010 ‘s Online biggies such as Net-a-porter, Farfetch, and Moda Operandi which has unveiled fine-jewelry hubs and emerged as one of the fastest-growing in e-commerce — defying skeptics. The sector continues to grow briskly with online sales of watches and jewelry up more than 10 percent last year, surpassing the $7 billion mark, according to Euromonitor
Bulgari’s first e-shop was launched in 2000 and expanded to the U.S., Canada, China, Japan, U.K., Germany, Spain, and Australia.
The CEO Jean-Christophe Babin said the brand’s e-shop has grown more than 100 percent during COVID crises and he believes “it will reinforce its leading position” after the health emergency, which has been “an accelerating factor.”