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Bulgari Launching Multiple E-Commerce Platforms

Sensing an opportunity in the ongoing global COVID scenario, the Rome based luxury jewelry brand Bulgari is on an expansion spree.

Online sales platforms will go live by July 29, and the order in – Singapore, the United Arab Emirates (in English followed by an update in Arabic), Italy, France, South Korea, Mexico, and Brazil.

Bulgari luxury brand is known for its jewelry, watches, fragrances, accessories, and leather goods. The Italian website will be fully operational on June 4.

In the 2010 ‘s Online biggies such as Net-a-porter, Farfetch, and Moda Operandi which has unveiled fine-jewelry hubs and emerged as one of the fastest-growing in e-commerce — defying skeptics. The sector continues to grow briskly with online sales of watches and jewelry up more than 10 percent last year, surpassing the $7 billion mark, according to Euromonitor

Bulgari’s first e-shop was launched in 2000 and expanded to the U.S., Canada, China, Japan, U.K., Germany, Spain, and Australia.

The CEO Jean-Christophe Babin said the brand’s e-shop has grown more than 100 percent during COVID crises and he believes “it will reinforce its leading position” after the health emergency, which has been “an accelerating factor.”

The company believes that more than 80 percent of the customers who presently shop in a Bulgari boutique has had previous digital contact with the brand, either through the web site or the official social media, Its for this reason that the focus is on omnichannel as a key growth driver.
The use of  3-D product images, augmented reality, free shipping and flexible deliveries along with complimentary returns are the tools to attract existing and new online customers.
“The key to this success lies in its smooth interconnection with the ‘physical’ boutique and the other digital channels — therefore, in our coherent omnichannel approach and total alignment of boutique associates and consumer care advisers,”  CEO Babin quoted.
Alf Alferez
Alf Alferez
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